本文選題：觀點產(chǎn)生 + 頭腦風暴��； 參考：《浙江大學》2002年碩士論文

【摘要】：自1953年Osbom首次提出頭腦風暴的概念和原則以來,頭腦風暴法一直作為觀點產(chǎn)生的最主要的技術(shù)之一,在促進個體或群體盡可能地提出所有觀點這一方面發(fā)揮著巨大的作用。以往的研究表明,互動群體比同等規(guī)模的名義群體產(chǎn)生更少的觀點,并認為造成這一現(xiàn)象的原因主要有三:產(chǎn)生式障礙、評價恐懼和社會閑混,其中產(chǎn)生式障礙是最主要的原因。隨著整個社會的信息技術(shù)化程度日益加劇,在個體和群體決策的過程中,也出現(xiàn)了一些計算機支持和輔助系統(tǒng)。電子頭腦風暴就是計算機技術(shù)在傳統(tǒng)頭腦風暴中的應(yīng)用與擴展。從某種程度上而言,相對于頭腦風暴法的傳統(tǒng)形式,電子頭腦風暴法最大的優(yōu)點就在于它能夠有效的克服產(chǎn)生式障礙這一弊端,并有助于大規(guī)模群體運用頭腦風暴法進行觀點產(chǎn)生。 本研究采用實驗室模擬實驗,對群體規(guī)模、群體類型和交流方式等三個變量在群體運用FTF頭腦風暴法和CM頭腦風暴法進行觀點產(chǎn)生在數(shù)量和質(zhì)量等幾個指標上進行了比較。主要結(jié)論如下:(1)有效觀點和創(chuàng)新觀點產(chǎn)生的數(shù)量,主要受到產(chǎn)生式障礙和評價恐懼的影響。產(chǎn)生式障礙主要存在于FTF互動群體中,隨著群體規(guī)模的增大,產(chǎn)生式障礙越嚴重。產(chǎn)生式障礙主要影響群體有效觀點產(chǎn)生的數(shù)量。評價恐懼主要存在于FTF互動群體中,不受群體規(guī)模的影響。評價恐懼主要影響到群體創(chuàng)新觀點和反社會規(guī)范觀點的產(chǎn)生。(2)交流方式對群體觀點產(chǎn)生的深度和廣度沒有影響。匿名性和平行溝通是促進群體成員產(chǎn)生大量創(chuàng)新觀點主要原因,即CM互動群體是群體創(chuàng)新觀點產(chǎn)生的最佳群體。但交流方式不影響觀點產(chǎn)生的深度和廣度。群體規(guī)模和群體類型影響到觀點產(chǎn)生的深度和廣度。大規(guī)模群體產(chǎn)生的觀點廣度要顯著高于小規(guī)模的群體產(chǎn)生的觀點廣度。名義群體比互動群體產(chǎn)生范圍更廣的觀點。(3)CM條件下的成員對自己或群體所產(chǎn)生的觀點用于解決實際問題的信心不足:并且比FTF群體在觀點產(chǎn)生的過程中需要更長的時間。
[Abstract]:Since Osbom first put forward the concept and principle of brainstorming in 1953, brainstorming has been one of the most important techniques for the generation of ideas. It plays an important role in promoting individuals or groups to put forward all views as much as possible. Previous studies have shown that interactive groups produce fewer views than nominal groups of the same size, and believe that there are three main reasons for this phenomenon: production barriers, evaluation of fear and social idleness, Among them, the main reason is the production obstacle. With the increasing degree of information technology in the whole society, there are some computer support and auxiliary systems in the process of individual and group decision-making. Electronic brainstorming is the application and expansion of computer technology in traditional brainstorming. To some extent, compared to the traditional form of brainstorming, the greatest advantage of electronic brainstorming is that it can effectively overcome the drawback of productive obstacles. And help large-scale groups to use brainstorming method to produce ideas. In this study, three variables, group size, group type and communication mode, were compared in terms of quantity and quality by using FTF brainstorming method and CM brainstorming method. The main conclusions are as follows: (1) the number of effective and innovative ideas produced is mainly influenced by generative barriers and fear of evaluation. The productive obstacle mainly exists in the FTF interactive group. With the increase of the group size, the production obstacle becomes more serious. Productive barriers mainly affect the number of effective views produced by groups. Evaluation fear mainly exists in FTF interactive group and is not affected by group size. Evaluation fear mainly affects the generation of group innovation and antisocial norms.) the way of communication has no effect on the depth and breadth of group view. Anonymity and parallel communication are the main reasons to promote group members to produce a large number of innovative views, that is, CM interactive group is the best group to produce group innovation views. However, the way of communication does not affect the depth and breadth of the point of view. Group size and group type influence the depth and breadth of opinion. The breadth of views generated by large-scale groups is significantly higher than that by small-scale groups. The members under the condition of nominal group having a wider scope than the interactive group do not have enough confidence in themselves or the ideas produced by the group to solve practical problems: and it takes longer time than the FTF group in the process of producing the idea.
【學位授予單位】：浙江大學
【學位級別】：碩士
【學位授予年份】：2002
【分類號】：C934

【引證文獻】

相關(guān)碩士學位論文 前1條

1 宮雪;網(wǎng)絡(luò)政治參與的分類及差異化政府治理[D];蘇州大學;2013年

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