【摘要】：1994年中國(guó)加入國(guó)際互聯(lián)網(wǎng)。在此之后,互聯(lián)網(wǎng)在中國(guó)得到迅猛發(fā)展。中國(guó)互聯(lián)網(wǎng)中心發(fā)布的統(tǒng)計(jì)報(bào)告顯示,截止2013年6月底,中國(guó)的網(wǎng)民數(shù)量已達(dá)5.91億,互聯(lián)網(wǎng)在中國(guó)的普及率達(dá)到44.1%。電子商務(wù)、網(wǎng)絡(luò)娛樂(lè)、互動(dòng)媒體、移動(dòng)互聯(lián)網(wǎng)、O2O等成為發(fā)展最為迅速也最具影響力的部分�；钴S的互聯(lián)網(wǎng)孕育了巨大商機(jī),也使得中國(guó)過(guò)去一段時(shí)間存在、未來(lái)很長(zhǎng)一段時(shí)間也將繼續(xù)存在大量的互聯(lián)網(wǎng)基礎(chǔ)服務(wù)企業(yè)。然而,隨著國(guó)內(nèi)外投資的大量涌入、市場(chǎng)環(huán)境的波動(dòng)、高新技術(shù)的推動(dòng)尤其互聯(lián)網(wǎng)的高度普及,互聯(lián)網(wǎng)行業(yè)呈現(xiàn)出動(dòng)態(tài)的、復(fù)雜的“超競(jìng)爭(zhēng)”特性,很多成長(zhǎng)型的互聯(lián)網(wǎng)基礎(chǔ)服務(wù)企業(yè)既面臨著機(jī)遇,也面對(duì)著挑戰(zhàn)。區(qū)別于傳統(tǒng)的制造企業(yè)和服務(wù)企業(yè),互聯(lián)網(wǎng)企業(yè)呈現(xiàn)出服務(wù)傳遞形式、服務(wù)內(nèi)容覆蓋、價(jià)值體現(xiàn)、員工管理等多方面的差異性。因此,如何成功管理互聯(lián)網(wǎng)基礎(chǔ)服務(wù)企業(yè)是經(jīng)營(yíng)者們需要思考和解決的關(guān)鍵問(wèn)題。本研究選擇了本地一家經(jīng)營(yíng)了十年,并且具有一定影響力的互聯(lián)網(wǎng)基礎(chǔ)服務(wù)企業(yè)——PG網(wǎng)絡(luò)公司作為研究對(duì)象。通過(guò)對(duì)梳理PG網(wǎng)絡(luò)公司的發(fā)展歷程和商業(yè)模式以及當(dāng)前所面臨的挑戰(zhàn)與機(jī)遇,探索這類(lèi)互聯(lián)網(wǎng)基礎(chǔ)服務(wù)企業(yè)的有效商業(yè)管理模式,并總結(jié)出未來(lái)可能的發(fā)展策略。本文主要內(nèi)容分為六部分,具體內(nèi)容章節(jié)安排為:第一章緒論,首先主要基于現(xiàn)實(shí)需求,提出互聯(lián)網(wǎng)基礎(chǔ)服務(wù)企業(yè)的選題背景、確定本論文希望達(dá)到的目標(biāo);然后在第二章,首先介紹了互聯(lián)網(wǎng)基礎(chǔ)服務(wù)行業(yè)情況,同時(shí)對(duì)于從事該行業(yè)業(yè)務(wù)經(jīng)營(yíng)所需涉及的相關(guān)理論,包括動(dòng)態(tài)能力理論、長(zhǎng)尾理論、顧客關(guān)系營(yíng)銷(xiāo)理論;接著在第三章結(jié)合PG網(wǎng)絡(luò)公司的基本情況,進(jìn)行了競(jìng)爭(zhēng)力分析,為后續(xù)研究奠定基礎(chǔ);同時(shí),在第四章基于生命周期理論和商業(yè)模式理論,介紹了初創(chuàng)期和成長(zhǎng)期的PG網(wǎng)絡(luò)公司不同的商業(yè)模式,并對(duì)不同時(shí)期商業(yè)模式相關(guān)要素進(jìn)行了分析;基于上述分析,在第五章對(duì)對(duì)PG網(wǎng)絡(luò)公司未來(lái)發(fā)展提出新的構(gòu)想和建議,主要包括建立自有品牌、整合業(yè)務(wù)線(xiàn)、員工股權(quán)激勵(lì)及內(nèi)部創(chuàng)業(yè)等;最后,在第六章對(duì)全文進(jìn)行總結(jié)及展望,提出了本研究的結(jié)論以及不足。
[Abstract]:China joined the Internet in 1994. After that, the Internet has developed rapidly in China. By the end of June 2013, the number of Internet users in China had reached 591 million, with Internet penetration reaching 44.1 percent in China, according to a statistics report released by the China Internet Center. E-commerce, internet entertainment, interactive media, mobile internet, O 2 O and so on have become the most rapid and influential parts. The active Internet has given birth to huge business opportunities, and has made China exist for some time and will continue to have a large number of Internet basic service enterprises for a long time to come. However, with the influx of domestic and foreign investment, the fluctuation of market environment, the promotion of high and new technology, especially the popularity of the Internet, the Internet industry presents dynamic and complex "super-competitive" characteristics. Many growing Internet infrastructure service enterprises are faced with both opportunities and challenges. Different from the traditional manufacturing enterprises and service enterprises, Internet enterprises show a variety of differences, such as service delivery form, service content coverage, value embodiment, employee management and so on. Therefore, how to manage Internet basic service enterprises successfully is the key problem that operators need to think about and solve. In this study, PG Networks, a local Internet infrastructure company, which has been operating for ten years and has some influence, is chosen as the research object. Through combing the development course and business model of PG network company as well as the challenge and opportunity faced at present, this paper explores the effective business management mode of this kind of Internet basic service enterprise, and sums up the possible development strategy in the future. The main content of this paper is divided into six parts, the specific content chapters are arranged as follows: the first chapter is introduction. Firstly, based on the actual needs, the background of the topic selection of Internet basic service enterprises is put forward, and the goal of this paper is determined. Then in the second chapter, it introduces the situation of Internet basic service industry, at the same time, the related theories involved in the business operation of this industry, including dynamic ability theory, long tail theory, customer relationship marketing theory; Then in the third chapter, combined with the basic situation of PG network company, the competitiveness analysis is carried out to lay the foundation for the follow-up research; At the same time, in the fourth chapter, based on life cycle theory and business model theory, this paper introduces the different business models of PG network companies in the initial and growing stages, and analyzes the relevant elements of the business models in different periods. Based on the above analysis, the fifth chapter puts forward new ideas and suggestions for the future development of PG network companies, including the establishment of private brands, integration of business lines, employee equity incentives and internal entrepreneurship. Finally, in the sixth chapter, the conclusion and deficiency of this study are put forward.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F49;F274

【相似文獻(xiàn)】

相關(guān)期刊論文 前10條

1 ;什么是互聯(lián)網(wǎng)經(jīng)濟(jì)?[J];理論學(xué)習(xí)與探索;2000年03期

2 劉然;縱論互聯(lián)網(wǎng)經(jīng)濟(jì)[J];市場(chǎng)與電腦;2000年12期

3 唐民皓;加快互聯(lián)網(wǎng)經(jīng)濟(jì)發(fā)展的法律思考[J];探索與爭(zhēng)鳴;2000年05期

4 冉永平;別神化互聯(lián)網(wǎng)[J];中國(guó)職工教育;2000年11期

5 康喬;互聯(lián)網(wǎng)觀(guān)點(diǎn)互聯(lián)網(wǎng):管制還是放開(kāi)?[J];中外企業(yè)文化;2000年20期

6 ;互聯(lián)網(wǎng)企業(yè)[J];中國(guó)鄉(xiāng)鎮(zhèn)企業(yè);2000年10期

7 張黎剛;互聯(lián)網(wǎng)錯(cuò)了嗎?[J];知識(shí)經(jīng)濟(jì);2000年12期

8 宋建民;迅猛發(fā)展的互聯(lián)網(wǎng)經(jīng)濟(jì)[J];華東科技;2000年04期

9 潘塞;蕭條背后的繁榮[J];商務(wù)周刊;2000年03期

10 瀟秦;;互聯(lián)網(wǎng)經(jīng)濟(jì)知多少?[J];經(jīng)濟(jì)管理;2000年05期

相關(guān)會(huì)議論文 前5條

1 郭鴻平;;互聯(lián)網(wǎng)技術(shù)應(yīng)用與救撈科技信息的傳播[A];救撈專(zhuān)業(yè)委員會(huì)2003年學(xué)術(shù)交流會(huì)論文集[C];2003年

2 王煒;;破譯國(guó)內(nèi)移動(dòng)互聯(lián)網(wǎng)發(fā)展背后的經(jīng)濟(jì)學(xué)密碼[A];中國(guó)通信學(xué)會(huì)信息通信網(wǎng)絡(luò)技術(shù)委員會(huì)2009年年會(huì)論文集（上冊(cè)）[C];2009年

3 徐永華;;新互聯(lián)網(wǎng)時(shí)代的企業(yè)創(chuàng)新轉(zhuǎn)型[A];互聯(lián)網(wǎng)時(shí)代的管理變革——2012年全國(guó)企業(yè)管理創(chuàng)新大會(huì)資料匯編[C];2012年

4 ;移動(dòng)互聯(lián)網(wǎng)時(shí)代電子商務(wù)企業(yè)主要的轉(zhuǎn)型與創(chuàng)新[A];中國(guó)電子商務(wù)企業(yè)發(fā)展報(bào)告2013[C];2013年

5 孫曉鵬;;信息化環(huán)境下的學(xué)術(shù)交流和科技創(chuàng)新[A];新觀(guān)點(diǎn)新學(xué)說(shuō)學(xué)術(shù)沙龍文集24：數(shù)字時(shí)代圖書(shū)館的創(chuàng)新與共享[C];2008年

相關(guān)重要報(bào)紙文章 前10條

1 劉鋼;互聯(lián)網(wǎng)經(jīng)濟(jì)前景仍然看好[N];國(guó)際商報(bào);2001年

2 對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)信息學(xué)院 謝懷軍;互聯(lián)網(wǎng)經(jīng)濟(jì)的價(jià)值和生產(chǎn)力[N];網(wǎng)絡(luò)世界;2001年

3 本報(bào)記者 逄丹;互聯(lián)網(wǎng)經(jīng)濟(jì)下的網(wǎng)絡(luò)暢想[N];通信產(chǎn)業(yè)報(bào);2013年

4 賽迪智庫(kù) 賀石昊 欒群;世界各國(guó)積極應(yīng)對(duì)互聯(lián)網(wǎng)經(jīng)濟(jì)[N];中國(guó)電子報(bào);2013年

5 本報(bào)記者 張偉;互聯(lián)網(wǎng)電視：互聯(lián)網(wǎng)企業(yè)的“下一盤(pán)棋”[N];中國(guó)高新技術(shù)產(chǎn)業(yè)導(dǎo)報(bào);2013年

6 劉q，

本文編號(hào)：2350629