本文選題：互聯(lián)網(wǎng)內(nèi)容　切入點(diǎn)：生產(chǎn)　出處：《華東師范大學(xué)》2012年博士論文　論文類(lèi)型：學(xué)位論文

【摘要】：作為互聯(lián)網(wǎng)的發(fā)源地,美國(guó)在互聯(lián)網(wǎng)領(lǐng)域的探索實(shí)踐有很強(qiáng)的借鑒意義。21世紀(jì)的頭10年,美國(guó)互聯(lián)網(wǎng)界出現(xiàn)的一個(gè)重要變化是互聯(lián)網(wǎng)內(nèi)容生產(chǎn)與消費(fèi)融合現(xiàn)象,也就是“觀眾登場(chǎng)”,用戶既可以是內(nèi)容的生產(chǎn)者,也可以是內(nèi)容的消費(fèi)者,本研究全方位探討了美國(guó)互聯(lián)網(wǎng)內(nèi)容生產(chǎn)與消費(fèi)融合的形式、機(jī)制、特征、影響等問(wèn)題。 有關(guān)融合的背景,沒(méi)有無(wú)源之水,也沒(méi)有無(wú)根之木,美國(guó)獨(dú)特的經(jīng)濟(jì)、政治、文化背景是互聯(lián)網(wǎng)內(nèi)容生產(chǎn)與消費(fèi)融合得以實(shí)現(xiàn)的土壤。經(jīng)濟(jì)上,美國(guó)已經(jīng)全面進(jìn)入后工業(yè)社會(huì),城市化造成城鄉(xiāng)融合一體。政治上,言論自由的傳統(tǒng)起到了極其正面的作用。文化上,移民國(guó)家的多元化和實(shí)用主義文化傳統(tǒng)也使得人們樂(lè)于分享。 在融合機(jī)制上,云計(jì)算、硬件設(shè)備普及并大規(guī)模應(yīng)用、軟件簡(jiǎn)單易用導(dǎo)致全球一體化,讓融合沒(méi)有技術(shù)上的問(wèn)題,開(kāi)放、平等、共享的互聯(lián)網(wǎng)精神則使融合變得更加自然。 在現(xiàn)實(shí)中,融合的形式已經(jīng)涉及社會(huì)生活諸多層面,通過(guò)擷取文字生產(chǎn)、音樂(lè)生產(chǎn)、視頻生產(chǎn)和圖片生產(chǎn)四個(gè)并列式層面,本研究的場(chǎng)域基本能夠反映出美國(guó)互聯(lián)網(wǎng)內(nèi)容生產(chǎn)和消費(fèi)融合的形式。在融合的特征上,人際傳播形態(tài)從單向傳播的Web1.0時(shí)代發(fā)展到互動(dòng)傳播的Web2.0時(shí)代再發(fā)展到物物互聯(lián)的Web3.0時(shí)代。互聯(lián)網(wǎng)大規(guī)模協(xié)作是融合的表現(xiàn)之一,美國(guó)的傳統(tǒng)企業(yè)已經(jīng)試水其中,內(nèi)容生產(chǎn)的大規(guī)模協(xié)作也已經(jīng)成熟。 美國(guó)互聯(lián)網(wǎng)內(nèi)容生產(chǎn)與消費(fèi)融合造成了深刻的影響：傳統(tǒng)媒體遭遇沖擊,自媒體全面繁榮的同時(shí),傳統(tǒng)媒體守門(mén)人角色式微�！坝^眾登場(chǎng)”引發(fā)傳統(tǒng)組織層級(jí)解體,新組織形態(tài)不斷涌現(xiàn),呈現(xiàn)出極強(qiáng)的運(yùn)行優(yōu)勢(shì),由此造成傳統(tǒng)組織層級(jí)的消解。融合帶來(lái)種種新經(jīng)濟(jì)模式,互聯(lián)網(wǎng)反哺?jìng)鹘y(tǒng)行業(yè),跨界合作打破了產(chǎn)業(yè)邊界。融合產(chǎn)生的社會(huì)文化影響方面,不但公共空間的言論邊界被重塑,自主表達(dá)中的互動(dòng)也發(fā)生了變化。 美國(guó)互聯(lián)網(wǎng)內(nèi)容生產(chǎn)與消費(fèi)融合對(duì)中國(guó)互聯(lián)網(wǎng)發(fā)展有多層面的參考價(jià)值,尤其在防火墻和管制方面,研究視角分別從策略、理念和戰(zhàn)略的層面進(jìn)行闡釋,呈現(xiàn)出本研究對(duì)于中國(guó)互聯(lián)網(wǎng)甚至是中國(guó)媒介的現(xiàn)實(shí)意義。美國(guó)互聯(lián)網(wǎng)內(nèi)容生產(chǎn)與消費(fèi)的融合不僅在美國(guó)具有蓬勃的生命力,在中國(guó)同樣具有發(fā)展的潛力,互聯(lián)網(wǎng)內(nèi)容生產(chǎn)與消費(fèi)融合將成為互聯(lián)網(wǎng)未來(lái)的大趨勢(shì)。
[Abstract]:As the birthplace of the Internet, the exploration practice in the field of Internet in the United States has a strong reference significance. In the first 10 years of the 21st century, an important change in the American Internet world is the phenomenon of the integration of Internet content production and consumption. The user can be the producer of the content or the consumer of the content. This study discusses the form, mechanism, characteristics and influence of the production and consumption of Internet content in the United States. There is no water without a source, no wood without roots, and the unique economic, political and cultural background of the United States is the soil in which the integration of Internet content production and consumption can be achieved. The United States has fully entered the post-industrial society, urbanization has resulted in the integration of urban and rural areas. Politically, the tradition of freedom of speech has played an extremely positive role. Diversity and pragmatic cultural traditions in immigrant countries also make people happy to share. In terms of convergence mechanism, cloud computing, hardware popularization and large-scale application, easy use of software leads to global integration, so integration has no technical problems. The spirit of open, equal, and shared Internet makes integration more natural. In reality, the form of fusion has been involved in many aspects of social life, through the extraction of text production, music production, video production and picture production four parallel levels, The field of this study can basically reflect the form of Internet content production and consumption in the United States. The form of interpersonal communication has developed from the Web1.0 era of one-way communication to the era of Web2.0 of interactive communication, and then to the era of physical and material interconnection.Large-scale collaboration on the Internet is one of the manifestations of convergence, among which the traditional enterprises in the United States have tried it. Large-scale collaboration in content production has also matured. The integration of Internet content production and consumption in the United States has had a profound impact: the traditional media has suffered an impact, and since the media has flourished in an all-round way, the role of the traditional media gatekeeper has declined. "audience appearance" has led to the disintegration of the traditional organizational hierarchy. The emergence of new organizational forms, showing a strong operational advantage, resulting in the elimination of the traditional organizational hierarchy. Integration of various new economic models, the Internet feed the traditional industries, Cross-border cooperation has broken the industrial boundary. In terms of social and cultural impact of integration, not only the boundaries of public space have been reshaped, but also the interaction in autonomous expression has changed. The integration of American Internet content production and consumption has many aspects of reference value to China's Internet development, especially in the firewall and regulation, the research angle of view is explained from the strategy, the idea and the strategic level, respectively. The fusion of American Internet content production and consumption not only has vigorous vitality in the United States, but also has the potential to develop in China. Internet content production and consumption will become the future trend of the Internet.
【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：F49

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