【摘要】：傳感器技術(shù)代表著當(dāng)代科技的最高水平，是當(dāng)代信息技術(shù)的支柱產(chǎn)業(yè)之一。近幾年隨著我國(guó)現(xiàn)代化進(jìn)程的不斷深入，對(duì)傳感器的需求呈幾何級(jí)數(shù)上升。雖然目前主要是汽車工業(yè)、制造業(yè)在拉動(dòng)傳感器市場(chǎng)，但隨著綠色能源、節(jié)能減排等上升為國(guó)家戰(zhàn)略，傳感器乃至整個(gè)自動(dòng)化行業(yè)將會(huì)迎來巨大的商機(jī)。 面對(duì)巨大的市場(chǎng)潛力和激烈的市場(chǎng)競(jìng)爭(zhēng)，明確企業(yè)的發(fā)展戰(zhàn)略非常關(guān)鍵。在過去的一年中，世界經(jīng)濟(jì)面臨諸多困難，歐洲的主權(quán)債務(wù)危機(jī)愈演愈烈，美國(guó)的經(jīng)濟(jì)復(fù)蘇進(jìn)程也是非常緩慢，，在全球經(jīng)濟(jì)一體化日益密切的今天，中國(guó)經(jīng)濟(jì)或多或少會(huì)受到影響，經(jīng)濟(jì)下行壓力加重、行業(yè)發(fā)展受限、企業(yè)競(jìng)爭(zhēng)加劇等都是需要企業(yè)面對(duì)的問題。面對(duì)復(fù)雜的環(huán)境和激烈的競(jìng)爭(zhēng)，如何使企業(yè)生存發(fā)展下去是每個(gè)企業(yè)都需要思考的問題。 本文通過對(duì)羅卓尼克中國(guó)有限公司（以下簡(jiǎn)稱羅卓尼克）的發(fā)展戰(zhàn)略進(jìn)行研究，應(yīng)用企業(yè)戰(zhàn)略管理的基本理論和分析方法，從行業(yè)的特點(diǎn)出發(fā)，結(jié)合當(dāng)前國(guó)際經(jīng)濟(jì)形勢(shì)、國(guó)內(nèi)傳感器行業(yè)發(fā)展?fàn)顩r以及傳感器技術(shù)的發(fā)展趨勢(shì)，深入探討了公司發(fā)展戰(zhàn)略的形成機(jī)制和實(shí)施方法。 本文首先結(jié)合羅卓尼克的具體情況對(duì)其外部環(huán)境和內(nèi)部資源能力進(jìn)行分析，得出羅卓尼克當(dāng)前所面臨的機(jī)遇、威脅以及它的優(yōu)勢(shì)和劣勢(shì)。在確定其核心競(jìng)爭(zhēng)力后，運(yùn)用PEST、SWOT等企業(yè)戰(zhàn)略管理分析方法對(duì)羅卓尼克的戰(zhàn)略進(jìn)行分析和評(píng)價(jià)，制定出適合羅卓尼克的發(fā)展戰(zhàn)略。最后，提出了確保公司戰(zhàn)略順利實(shí)施的具體措施。通過對(duì)羅卓尼克發(fā)展戰(zhàn)略的研究，希望能夠?qū)Ξ?dāng)前經(jīng)濟(jì)環(huán)境下我國(guó)傳感器企業(yè)的戰(zhàn)略發(fā)展提供一定的借鑒作用。
[Abstract]:Sensor technology represents the highest level of contemporary science and technology, and is one of the pillar industries of contemporary information technology. In recent years, with the deepening of the modernization process in China, the demand for sensors has increased exponentially. Although the main industry is the automobile industry, the manufacturing industry is driving the sensor market, but with the green energy, energy saving and emission reduction rising into the national strategy, sensor and even the entire automation industry will ushered in huge business opportunities. In the face of huge market potential and fierce market competition, it is very important to define the development strategy of enterprises. In the past year, the world economy has faced many difficulties, the sovereign debt crisis in Europe has intensified, and the process of economic recovery in the United States has been very slow. Today, when global economic integration is ever closer, China's economy will be affected more or less, the economic downward pressure is increasing, industry development is restricted, enterprise competition is intensified, and so on are the problems that enterprises need to face. In the face of complicated environment and fierce competition, how to make the enterprise survive and develop is a problem that every enterprise needs to think about. Through the research on the development strategy of Rochonick China Co., Ltd. (hereinafter referred to as Rochonek), this paper applies the basic theory and analysis method of enterprise strategic management, starting from the characteristics of the industry, combining with the current international economic situation. The development of sensor industry in China and the development trend of sensor technology are discussed, and the formation mechanism and implementation method of the company's development strategy are discussed. This paper first analyzes the external environment and internal resource capacity of Rochonick, and concludes the opportunities, threats, strengths and weaknesses of Rochonick. After determining its core competence, this paper analyzes and evaluates Rochonick's strategy by using PEST,SWOT and other enterprise strategic management analysis methods, and formulates a development strategy suitable for Rochonick. Finally, the concrete measures to ensure the smooth implementation of the company strategy are put forward. Through the research of Rochonick's development strategy, it is hoped that it can provide some reference for the strategic development of our country's sensor enterprises under the current economic environment.
【學(xué)位授予單位】：首都經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272;F426.6

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