【摘要】：隨著經(jīng)濟(jì)發(fā)展和環(huán)保意識(shí)日益加強(qiáng),天然氣以其絕對(duì)優(yōu)勢(shì)成為政府和居民青睞的能源。上世紀(jì)80年代以來,公司治理從經(jīng)驗(yàn)和科學(xué)管理進(jìn)入了文化管理,企業(yè)文化日益成為企業(yè)競(jìng)爭(zhēng)力核心�，F(xiàn)代公司文化建設(shè)與戰(zhàn)略發(fā)展問題已越來越多地成為國(guó)家經(jīng)濟(jì)政策興趣點(diǎn),并成為一個(gè)世界性的研究和實(shí)踐課題。 本文試圖以新奧燃?xì)獾奈幕ㄔO(shè)發(fā)展歷程為例,深入解析文化在企業(yè)不同發(fā)展階段中,企業(yè)文化對(duì)于企業(yè)戰(zhàn)略實(shí)施會(huì)起到怎樣的作用。按照新奧集團(tuán)幾次戰(zhàn)略調(diào)整及企業(yè)階段發(fā)展特點(diǎn),針對(duì)其現(xiàn)狀進(jìn)行問題和原因分析。結(jié)合企業(yè)在當(dāng)期發(fā)展中遇到問題的普遍性,進(jìn)行問題篩選。采取實(shí)證研究和理論分析相結(jié)合的模式,運(yùn)用背景介紹、問題解決、效果評(píng)價(jià)等研究方法進(jìn)行論述。提出了新奧燃?xì)馄髽I(yè)文化建設(shè)設(shè)計(jì)：企業(yè)文化理念體系設(shè)計(jì)、新奧燃?xì)馄髽I(yè)文化系統(tǒng)設(shè)計(jì)、企業(yè)文化行為體系設(shè)計(jì)。最后提出企業(yè)文化建設(shè)方案實(shí)施計(jì)劃和保障措施。 本論文是在參閱了國(guó)內(nèi)外大量文獻(xiàn)和研究成果的基礎(chǔ)上,為新奧燃?xì)庠O(shè)計(jì)了一套新的企業(yè)文化建設(shè)方案,旨在為公司未來快速發(fā)展提供保障,同時(shí)也希望為我國(guó)同類行業(yè)的企業(yè)文化建設(shè)提供借鑒和參考依據(jù)。
[Abstract]:With the development of economy and the increasing awareness of environmental protection, natural gas has become the preferred energy for the government and residents because of its absolute advantage. Since 1980s, corporate governance has moved from experience and scientific management to cultural management, and corporate culture has increasingly become the core of enterprise competitiveness. Modern corporate culture construction and strategic development have become more and more national economic policy interest point, and become a worldwide research and practice topic. Taking the development course of culture construction of New Austria Gas as an example, this paper attempts to deeply analyze how culture will play a role in the implementation of enterprise strategy in different stages of enterprise development. According to the strategic adjustment of Xinao Group and the characteristics of the development of the enterprise stage, the problems and causes of the present situation are analyzed. According to the universality of the problems encountered in the current development of enterprises, the problem selection is carried out. Adopting the model of combination of empirical research and theoretical analysis, this paper discusses the methods of background introduction, problem solving, effect evaluation and so on. This paper puts forward the design of enterprise culture construction of new Austria gas enterprise: the design of enterprise culture concept system, the design of new Austria gas enterprise culture system, and the design of enterprise culture behavior system. Finally, the implementation plan and safeguard measures of enterprise culture construction program are put forward. Based on a large number of literatures and research results at home and abroad, this paper designs a new enterprise culture construction scheme for New Austria Gas, which aims to guarantee the company's rapid development in the future. At the same time, we also hope to provide reference and reference for the construction of similar industries in our country.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F270;F426.22

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本文編號(hào)：2210125