本文選題：服裝加工貿(mào)易 + 附加值　； 參考：《大連海事大學(xué)》2013年碩士論文

【摘要】：在電子商務(wù)高速發(fā)展的今天,服裝行業(yè)電子商務(wù)的發(fā)展更是引領(lǐng)潮流。作為勞動(dòng)密集型產(chǎn)業(yè)的中國(guó),其勞動(dòng)力成本優(yōu)勢(shì)正在逐漸衰弱。勞動(dòng)密集型產(chǎn)地往東南亞的轉(zhuǎn)移成為全球品牌商選擇的必然趨勢(shì)。 服裝產(chǎn)業(yè)鏈中,加工貿(mào)易環(huán)節(jié)是整個(gè)鏈條附加值最低的環(huán)節(jié),高于其附加值十幾倍甚至幾十倍的利潤(rùn)都掌握在品牌商手中。作為以加工貿(mào)易為主營(yíng)業(yè)務(wù)的服裝加工貿(mào)易企業(yè)D公司來(lái)說(shuō),采用低成本戰(zhàn)略是必選之戰(zhàn)略。但是僅僅依靠低成本戰(zhàn)略,始終受到品牌商的剝削并非企業(yè)持續(xù)發(fā)展之道。 本文通過(guò)對(duì)中國(guó)服裝加工貿(mào)易行業(yè)的外部環(huán)境和D服裝公司內(nèi)部條件的分析,幫助D服裝公司總結(jié)自身優(yōu)勢(shì)與劣勢(shì),制定企業(yè)經(jīng)營(yíng)管理模式和產(chǎn)業(yè)結(jié)構(gòu)升級(jí)之戰(zhàn)略,包括企業(yè)文化、組織構(gòu)架的重建,產(chǎn)業(yè)結(jié)構(gòu)的轉(zhuǎn)變等。讓企業(yè)順應(yīng)時(shí)代發(fā)展,最終選擇走自有品牌和電子商務(wù)的道路。 希望通過(guò)對(duì)服裝加工貿(mào)易企業(yè)D服裝公司競(jìng)爭(zhēng)戰(zhàn)略的研究,為我國(guó)服裝加工貿(mào)易企業(yè)的產(chǎn)業(yè)結(jié)構(gòu)轉(zhuǎn)變提供借鑒與參考。
[Abstract]:With the rapid development of e-commerce today, the development of e-commerce in garment industry is leading the trend. As a labor-intensive industry, China's labor cost advantage is gradually weakening. The shift of labor-intensive production to Southeast Asia has become the inevitable trend of global brand selection. In the garment industry chain, the processing trade is the lowest link in the chain, and the profits of more than ten times or even tens times of the added value are in the hands of the brand merchants. As a garment processing trade company D, which takes processing trade as its main business, it is necessary to adopt low cost strategy. But relying on low-cost strategy and being exploited by brands is not the way for enterprises to develop continuously. Through the analysis of the external environment of China's garment processing trade and the internal conditions of D garment company, this paper helps D clothing company to sum up its own advantages and disadvantages, and formulate the enterprise management model and the strategy of upgrading the industrial structure. Including corporate culture, the reconstruction of organizational structure, the transformation of industrial structure and so on. Let enterprises adapt to the development of the times, and ultimately choose to own brand and e-commerce road. It is hoped that through the study of the competitive strategy of garment processing and trading company D, it can provide reference and reference for the transformation of the industrial structure of garment processing trade enterprises in China.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272;F426.86

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