近年來,我國經(jīng)濟快速增長,人們的休閑體驗需求不斷提高,休閑農(nóng)業(yè)旅游作為一種重要的旅游形式,發(fā)展迅速。近20年來,以“農(nóng)家樂”旅游模式為代表的鄉(xiāng)村旅游供給明顯增加。據(jù)中國國家旅游局統(tǒng)計顯示,自1980年以來,中國已建成2萬多個旅游景點,其中一半以上位于中國廣大農(nóng)村地區(qū),全國31個省和地區(qū)共有359個國家級鄉(xiāng)村旅游代表點,覆蓋多種農(nóng)業(yè)產(chǎn)業(yè)。全國鄉(xiāng)村旅游景區(qū)年接待游客3億多人次,實現(xiàn)旅游收入400億元。每年勞動節(jié)（5月1日）、國慶節(jié)（10月1日）和春節(jié)（農(nóng)歷新年）的“黃金周”期間,全國70%的城市人口選擇進行鄉(xiāng)村旅游,每個黃金周可接待6000萬游客。休閑農(nóng)業(yè)旅游和鄉(xiāng)村旅游似乎是保存鄉(xiāng)村遺產(chǎn)的重要手段,但農(nóng)業(yè)和旅游業(yè)之間的相互關(guān)系比較敏感,旅游業(yè)通常會忽視掉休閑農(nóng)業(yè)這一新的旅游形式。在進行休閑農(nóng)業(yè)旅游時,游客相對來說更喜歡宿于寧靜祥和、遠(yuǎn)離塵囂的地方。旅游業(yè)發(fā)展的效益日益顯現(xiàn),農(nóng)業(yè)旅游業(yè)發(fā)展的意義日益得到認(rèn)識。在互聯(lián)網(wǎng)日益發(fā)展的今天,網(wǎng)絡(luò)渠道的興起對旅游業(yè)及其市場也產(chǎn)生了深遠(yuǎn)的影響。受環(huán)境的影響,忠誠度是暫時性的,消費者猜測企業(yè)在每筆交易中都會出價更高,因此酒店之間的過度競爭不會帶來顧客忠誠。... 

【文章來源】：中國礦業(yè)大學(xué)江蘇省 211工程院校 教育部直屬院校

【文章頁數(shù)】：104 頁

【學(xué)位級別】：碩士

【文章目錄】：
致謝
Abstract
摘要
1 Introduction
    1.1 Background
    1.2 Research Contents and Ideas
    1.3 Research Significance
    1.4 Research Methods
    1.5 Research Technical Road-map
2 Literature Review
    2.1 Review of customer loyalty
        Customer loyalty Significance
    2.2 Review of Social Media Engagement and customer loyalty
        2.2.1 Significant of social media engagement and customer loyalty
        2.2.2 Chinese Social media
    2.3 Review of Agritourism and green hotels
        2.3.1 Agritourism
        2.3.2 Green Hotels
    2.4 Review of Positive E-WOM
        Significant of E-WOM
3 Theoretical Model and Research Hypothesis
    3.1 Definition of Variables and Research Dimensions
        3.1.1 Social media engagement
        3.1.2 Customer loyalty
        3.1.3 Positive E-WOM
    3.2 Established Theoretical Model
    3.3 Research Hypothesis
        3.3.1 Social media engagement and customer loyalty
        3.3.2 Social media engagement and positive E-WOM
        3.3.3 Positive E-WOM and customer loyalty
        3.3.4 The mediating role of Positive E-WOM
    3.4 Summary of Research Hypotheses
    3.5 Summary
4 Measurement Scale Development
    4.1 Social Media Engagement Measurement
    4.2 Customer Loyalty Measurement
    4.3 Positive E-WOM Measurement
    4.4 Research Subject Selection
    4.5 Summary
5 Empirical Analysis
    5.1 Descriptive Statistical Analysis
        5.1.1 Basic Information Analysis
        5.1.2 Descriptive analysis of study variables
        5.1.3 Descriptive analysis of Study Variables items
    5.2 Measurement Model
        5.2.1 Convergent Validity
        5.2.2 Average Variance Extracted(AVE)
        5.2.3 Discriminate Validity Fornell-Larcker Criterion
    5.3 Structural Model Analysis
        5.3.1 Path Coefficient– Hypotheses Test
        5.3.2 Coefficient of determination R2
        5.3.3 Effect size f2
        5.3.4 Predictive Relevance Q2
        5.3.5 Goodness of fit GoF
    5.4 Mediation Explanatory variable
        5.4.1 Bootstrap the Indirect effect(Total effect)
        5.4.2 Bootstrapped Confidence Interval(Lower and upper level)
    5.5 Summary
6 Improvement Proposals for the social media engagement and customer loyalty in the green hotel based on agritourism
    6.1Show Emotional Things
    6.2 Highlight the Practical Significance
    6.3 Highlight the Advantage
7 Conclusion& Results
    7.1 Research Conclusion&Innovations
        7.1.1 Analysis conclusion
        7.1.2 Innovation of the paper
    7.2 Research Prospects
        7.2.1 Implications
        7.2.2 Limitations and further research
References
Appendix 1
Appendix 2
Resume of Author
學(xué)位論文數(shù)據(jù)集Dissertation Data Set



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