當(dāng)代品牌展銷店建筑設(shè)計研究
發(fā)布時間：2019-03-31 13:51
【摘要】：本文是以當(dāng)代品牌展銷店建筑作為研究對象,在視覺信息傳媒和消費文化為特征的時代背景下,將注重人文多元化和尊重品牌傳統(tǒng)作為研究的前提,深入剖析當(dāng)代品牌展銷店的發(fā)展軌跡和特點,探討品牌建筑的形象和空間設(shè)計手法,解決實際的建筑核心問題。 在分析了品牌展銷店的背景和發(fā)展現(xiàn)狀后,本文首先歸納了品牌展銷店的概念,即在當(dāng)代消費文化嬗變和視覺技術(shù)發(fā)展的前提下,提供了一個獨特的概念化空間和獨立的建筑形式,進行品牌身份的展示和營銷,成為與消費、文化、藝術(shù)、時尚并存的一種建筑類型。 在參考了大量實例后,本文隨后總結(jié)出了其鮮明的特點:造型多元化、主題統(tǒng)一化、功能復(fù)合化、技術(shù)高端化。其核心在于服務(wù)于品牌。品牌展銷店建筑是企業(yè)品牌文化的物質(zhì)載體,這其中表現(xiàn)在建筑傳達(dá)品牌信息、塑造品牌形象、反映營銷手段和工作方式以及表達(dá)品牌精神。 建立在以上所分析問題基礎(chǔ)上,本文就品牌展銷店在空間和形象上的設(shè)計手法上做出了探討。內(nèi)部空間是品牌的信息載體,空間功能的設(shè)置、空間的流線和組織、氛圍的營造都要圍繞著品牌的標(biāo)識、特性、風(fēng)格來進行。在具體操作上就要依靠空間形態(tài)的控制、材質(zhì)的應(yīng)用、色彩的搭配、光影的投射以及影像技術(shù)的支持等等。而在建筑形象的設(shè)計中,應(yīng)注意建筑造型力求既簡約而豐富。簡約的含義在于建筑應(yīng)給人以穩(wěn)重干練的印象,然而在簡約的背后是創(chuàng)新設(shè)計手法和高科技技術(shù)支持——用新穎的建構(gòu)方式應(yīng)對結(jié)構(gòu)問題,用新型的材料來表現(xiàn)傳統(tǒng)的做法,對輕薄表皮、雙層表皮的應(yīng)用等。 全文分為四個章節(jié),字?jǐn)?shù)6萬9千余字,引用實例39個,圖片101張。本文最終確立如何用建筑語匯準(zhǔn)確的表達(dá)企業(yè)的品牌形象,并在此核心基礎(chǔ)上,盡可能解決當(dāng)下存在的問題和弊病并對這一建筑類型的未來發(fā)展趨勢做出展望。
[Abstract]:Under the background of visual information media and consumer culture, this paper takes the contemporary brand exhibition shop architecture as the research object. Under the background of visual information media and consumer culture, this paper takes the emphasis on humanistic diversity and respect for brand tradition as the premise of the research. This paper deeply analyzes the development track and characteristics of contemporary brand exhibition stores, discusses the image and spatial design techniques of brand architecture, and solves the practical core problems of architecture. After analyzing the background and development status of brand exhibition stores, this paper firstly summarizes the concept of brand exhibition stores, that is, under the premise of the evolution of contemporary consumer culture and the development of visual technology, Provides a unique conceptual space and independent architectural form, brand identity display and marketing, and consumption, culture, art, fashion co-exist as a type of architecture. After referring to a large number of examples, this paper summarizes its distinctive features: multi-modeling, theme unification, functional composite, high-end technology. Its core lies in serving the brand. Brand exhibition shop architecture is the material carrier of enterprise brand culture, in which architecture conveys brand information, shapes brand image, reflects marketing means and work mode, and expresses brand spirit. Based on the above analysis, this paper discusses the design methods of brand store in space and image. The inner space is the information carrier of the brand, the setting of the space function, the flow line and the organization of the space, and the construction of the atmosphere should all be carried out around the brand's identity, characteristics and style. It depends on the control of spatial form, the application of materials, the collocation of color, the projection of light and shadow, and the support of image technology. In the design of architectural image, we should pay attention to the architectural shape to be simple and rich. The meaning of simplicity is that architecture should give a steady and capable impression, but behind the simplicity are innovative design techniques and high-tech technical support-dealing with structural problems with novel construction methods and expressing traditional practices with new materials. The application of light and thin epidermis, double layer epidermis and so on. The full text is divided into four chapters, 69, 000 words, 39 examples, 101 pictures. This paper finally establishes how to use architectural vocabulary to express the brand image of the enterprise accurately, and on the basis of this core, to solve the existing problems and shortcomings as far as possible, and to make a prospect of the future development trend of this type of architecture.
【學(xué)位授予單位】：哈爾濱工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2008
【分類號】：TU247
本文編號：2450975
[Abstract]:Under the background of visual information media and consumer culture, this paper takes the contemporary brand exhibition shop architecture as the research object. Under the background of visual information media and consumer culture, this paper takes the emphasis on humanistic diversity and respect for brand tradition as the premise of the research. This paper deeply analyzes the development track and characteristics of contemporary brand exhibition stores, discusses the image and spatial design techniques of brand architecture, and solves the practical core problems of architecture. After analyzing the background and development status of brand exhibition stores, this paper firstly summarizes the concept of brand exhibition stores, that is, under the premise of the evolution of contemporary consumer culture and the development of visual technology, Provides a unique conceptual space and independent architectural form, brand identity display and marketing, and consumption, culture, art, fashion co-exist as a type of architecture. After referring to a large number of examples, this paper summarizes its distinctive features: multi-modeling, theme unification, functional composite, high-end technology. Its core lies in serving the brand. Brand exhibition shop architecture is the material carrier of enterprise brand culture, in which architecture conveys brand information, shapes brand image, reflects marketing means and work mode, and expresses brand spirit. Based on the above analysis, this paper discusses the design methods of brand store in space and image. The inner space is the information carrier of the brand, the setting of the space function, the flow line and the organization of the space, and the construction of the atmosphere should all be carried out around the brand's identity, characteristics and style. It depends on the control of spatial form, the application of materials, the collocation of color, the projection of light and shadow, and the support of image technology. In the design of architectural image, we should pay attention to the architectural shape to be simple and rich. The meaning of simplicity is that architecture should give a steady and capable impression, but behind the simplicity are innovative design techniques and high-tech technical support-dealing with structural problems with novel construction methods and expressing traditional practices with new materials. The application of light and thin epidermis, double layer epidermis and so on. The full text is divided into four chapters, 69, 000 words, 39 examples, 101 pictures. This paper finally establishes how to use architectural vocabulary to express the brand image of the enterprise accurately, and on the basis of this core, to solve the existing problems and shortcomings as far as possible, and to make a prospect of the future development trend of this type of architecture.
【學(xué)位授予單位】：哈爾濱工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2008
【分類號】：TU247
【引證文獻(xiàn)】
相關(guān)博士學(xué)位論文 前1條
1 李翔宇;消費文化視閾下當(dāng)代商業(yè)建筑設(shè)計研究[D];哈爾濱工業(yè)大學(xué);2011年
，本文編號：2450975
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