【摘要】： 在信息構(gòu)筑、交互傳遞與接收反饋蓬勃興盛的今天,電子政務(wù)飛速發(fā)展,中國(guó)各級(jí)政府都建立了自己的門(mén)戶網(wǎng)站。作為政府面向社會(huì)提供電子化管理和服務(wù)的窗口,政府網(wǎng)站是電子政務(wù)建設(shè)中的重要組成部分,它的構(gòu)建、運(yùn)行等情況,直接關(guān)系到政府形象,也影響著政府管理、服務(wù)的質(zhì)量和水平,更關(guān)乎到公眾與政府的互動(dòng)交流與實(shí)事辦理。政府網(wǎng)站在建設(shè)、運(yùn)營(yíng)中還存在著一些問(wèn)題,如何更好地發(fā)展省級(jí)政府網(wǎng)站,本文把商業(yè)領(lǐng)域中的品牌管理理念引入到政府網(wǎng)站建設(shè)過(guò)程。通過(guò)樹(shù)立政府網(wǎng)站品牌,塑造政府良好形象,真正提升公眾滿意度、發(fā)展地方綜合競(jìng)爭(zhēng)能力。 本文以起步較早、建設(shè)較為完備的省級(jí)政府網(wǎng)站為研究對(duì)象,著眼于中國(guó)31個(gè)省級(jí)政府網(wǎng)站的現(xiàn)狀研究,運(yùn)用調(diào)查統(tǒng)計(jì)、比較分析等方法,對(duì)搜集到的相關(guān)數(shù)據(jù)資料進(jìn)行整理分析,發(fā)現(xiàn)政府網(wǎng)站建設(shè)存在的問(wèn)題。以國(guó)內(nèi)外企業(yè)型政府理論、服務(wù)型政府理論、傳播學(xué)理論等研究成果作為理論基礎(chǔ),依據(jù)品牌建設(shè)理論,從政府網(wǎng)站實(shí)際情況出發(fā),對(duì)中國(guó)省級(jí)政府網(wǎng)站品牌建設(shè)問(wèn)題進(jìn)行深入透徹的研究和分析;采用案例分析法,綜合國(guó)內(nèi)外政府門(mén)戶網(wǎng)站建設(shè)的先進(jìn)經(jīng)驗(yàn),從政府網(wǎng)站品牌內(nèi)涵、品牌系統(tǒng)構(gòu)建、品牌系統(tǒng)運(yùn)行三個(gè)方面闡釋中國(guó)省級(jí)政府網(wǎng)站品牌系統(tǒng),并提出相關(guān)品牌建設(shè)建議,以期為我國(guó)電子政務(wù)發(fā)展、政府網(wǎng)站建設(shè)提供新的視角以及積極建議。
[Abstract]:With the development of information construction, interactive transmission and receiving feedback, E-government is developing rapidly, and Chinese governments at all levels have established their own portals. As a window for the government to provide electronic management and service to the society, the government website is an important part of the construction of e-government. Its construction and operation are directly related to the image of the government and also affect the management of the government. The quality and level of service is related to the interaction between the public and the government. There are still some problems in the construction and operation of the government website. How to develop the provincial government website better, this paper introduces the brand management concept in the commercial field into the process of the government website construction. Through establishing the government website brand, shaping the good image of the government, promoting the public satisfaction truly, developing the local comprehensive competition ability. This paper focuses on the current situation of 31 provincial government websites in China, using the methods of investigation, statistics, comparative analysis, and so on. Collate and analyze the relevant data collected and find the problems in the construction of government websites. Based on the research results of enterprise government theory, service government theory and communication theory at home and abroad, and according to the brand construction theory, starting from the actual situation of government website, To carry on the thorough research and the analysis to the Chinese provincial government website brand construction question; By adopting the case analysis method and synthesizing the advanced experience of the construction of the government portal website at home and abroad, this paper explains the brand system of the Chinese provincial government website from three aspects: the brand connotation of the government website, the construction of the brand system and the operation of the brand system. Some suggestions on brand construction are put forward in order to provide new perspective and positive suggestions for the development of E-government and the construction of government website.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類(lèi)號(hào)】：D630

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 李加才;周毅;;政府網(wǎng)站建設(shè)質(zhì)量評(píng)價(jià)要素及其運(yùn)用——基于省級(jí)政府網(wǎng)站在線調(diào)查的實(shí)證研究[J];電子政務(wù);2011年07期

相關(guān)碩士學(xué)位論文 前2條

1 陳蕊;政府網(wǎng)站文化問(wèn)題研究[D];北京郵電大學(xué);2011年

2 禹權(quán);我國(guó)“服務(wù)型”省級(jí)政府網(wǎng)站發(fā)展策略研究[D];北京郵電大學(xué);2010年

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本文編號(hào)：2319943