發(fā)布時(shí)間：2018-10-05 10:42

【摘要】：精益營(yíng)銷是精益思想在市場(chǎng)營(yíng)銷領(lǐng)域的拓展和創(chuàng)新性應(yīng)用,其實(shí)質(zhì)是以精益化操作方式提供解決方案的營(yíng)銷模式。本文基于"精益營(yíng)銷"思維,以"泰山"品牌旗下高端產(chǎn)品、新產(chǎn)品、主銷產(chǎn)品的投放操作為切入點(diǎn),運(yùn)用"大數(shù)據(jù)營(yíng)銷"、波士頓矩陣等營(yíng)銷理論和工具,借助現(xiàn)代信息技術(shù)手段,著力樹(shù)立品牌口碑、提高品牌銷售業(yè)績(jī)、提升客戶滿意度,實(shí)現(xiàn)泰山品牌產(chǎn)品投放的科學(xué)性、有效性和精確化。
[Abstract]:Lean marketing is the expansion and innovative application of lean thinking in the field of marketing. Its essence is to provide a solution marketing mode by lean operation. Based on the thinking of "lean marketing", this paper uses the marketing theories and tools such as "big data Marketing" and Boston Matrix as the starting point to launch and operate the high-end products, new products and main selling products of Taishan brand. By means of modern information technology, we should set up brand reputation, improve brand sales performance, enhance customer satisfaction, and realize scientific, effective and accurate launching of Taishan brand products.
【作者單位】： 山東省泰安市煙草專賣局(公司);
【分類號(hào)】：F721;F274

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 張大旗;;解讀泰山的品牌年輪和品類密碼[J];新?tīng)I(yíng)銷;2012年01期

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本文編號(hào)：2253079