【摘要】：從產(chǎn)品經(jīng)營(yíng)到資本經(jīng)營(yíng),是現(xiàn)代企業(yè)發(fā)展的必然趨勢(shì)。21世紀(jì)是品牌經(jīng)營(yíng)的時(shí)代,以品牌為主的無(wú)形資產(chǎn)經(jīng)營(yíng)形態(tài),將是服裝市場(chǎng)經(jīng)營(yíng)的最高境界。隨著信息時(shí)代的發(fā)展,社會(huì)經(jīng)濟(jì)的日新月異,越來(lái)越多的企業(yè)在追求經(jīng)濟(jì)利潤(rùn)的同時(shí),開始把目光轉(zhuǎn)向?qū)ψ陨砥放菩蜗蟮乃茉焐�。尤其是近年�?lái),一些成功企業(yè)紛紛更換標(biāo)志。因此,能否擁有成功的標(biāo)志設(shè)計(jì),已成為企業(yè)在激烈的市場(chǎng)競(jìng)爭(zhēng)中立于不敗之地的關(guān)鍵因素。服裝企業(yè)更是如此,擁有自己獨(dú)特的品牌標(biāo)志,保持自身的個(gè)性,以達(dá)到宣傳塑造和自我形象的提高,是每一個(gè)服裝企業(yè)追求的最終目標(biāo)。 本文以“標(biāo)志”和“服裝品牌標(biāo)志設(shè)計(jì)”的應(yīng)用為切入點(diǎn),聯(lián)系我國(guó)服裝品牌的發(fā)展歷史和現(xiàn)狀,對(duì)市場(chǎng)上成功的案例進(jìn)行了分析,并發(fā)掘其深層次原因,討論其在現(xiàn)實(shí)生活中的應(yīng)用價(jià)值。重點(diǎn)勾勒了標(biāo)志設(shè)計(jì)在服裝品牌中的識(shí)別應(yīng)用,這對(duì)推動(dòng)我國(guó)服裝品牌標(biāo)志設(shè)計(jì)理論研究的發(fā)展,加強(qiáng)我國(guó)服裝形象識(shí)別系統(tǒng)建設(shè),具有一定的理論和實(shí)踐意義。
[Abstract]:From product management to capital management is the inevitable trend of the development of modern enterprises. The 21st century is the era of brand management. The management form of intangible assets mainly on brand will be the highest level of clothing market management. With the development of the information age and the rapid development of social economy, more and more enterprises begin to focus on shaping their brand image while pursuing economic profits. Especially in recent years, some successful enterprises have replaced the logo. Therefore, whether has the successful symbol design, has become the enterprise in the fierce market competition in the invincible key factor. Even more so, clothing enterprises have their own unique brand logo, to maintain their own personality, in order to achieve the promotion of shaping and self-image improvement, is the ultimate goal of every clothing enterprise. Based on the application of "logo" and "clothing brand logo design", this paper analyzes the successful cases in the market and explores the deep-seated reasons for the success of the market, in light of the development history and present situation of our country's clothing brands. Its application value in real life is discussed. This paper outlines the application of logo design in the identification of clothing brands, which is of theoretical and practical significance to promote the development of the theoretical research on the logo design of clothing brands in China and to strengthen the construction of the identification system of clothing image in China.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類號(hào)】：J524

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 張晗;;服裝品牌標(biāo)識(shí)的文化性探析[J];哈爾濱職業(yè)技術(shù)學(xué)院學(xué)報(bào);2013年01期

相關(guān)碩士學(xué)位論文 前2條

1 雷麗娜;網(wǎng)絡(luò)環(huán)境下基于顧客感知價(jià)值的服裝品牌研究[D];青島大學(xué);2011年

2 盧敏;現(xiàn)代服裝品牌標(biāo)識(shí)創(chuàng)意設(shè)計(jì)研究[D];湖南師范大學(xué);2012年

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本文編號(hào)：2229972