本文選題：拖鞋 + 產(chǎn)業(yè)集群　； 參考：《廈門大學(xué)》2009年碩士論文

【摘要】： 產(chǎn)業(yè)集群對(duì)區(qū)域經(jīng)濟(jì)的發(fā)展至關(guān)重要。集群品牌是促進(jìn)集群發(fā)展的重要因素,在壯大集群規(guī)模和提升實(shí)力的同時(shí),也能給群內(nèi)品牌提供一個(gè)良好的發(fā)展平臺(tái)與施展空間;而群內(nèi)品牌的打造與發(fā)展,反過來也會(huì)進(jìn)一步增強(qiáng)集群品牌的影響力。 本文對(duì)位于福州市倉山區(qū)內(nèi)的拖鞋產(chǎn)業(yè)群(以下簡稱福州拖鞋產(chǎn)業(yè)集群)實(shí)際發(fā)展?fàn)顩r進(jìn)行深入分析。該集群主要由中小企業(yè)構(gòu)成,產(chǎn)品檔次較低;工廠間缺乏應(yīng)有的合作與溝通,集群內(nèi)競爭激烈;雖然是中國較大的拖鞋出口基地,但是沒有規(guī)模效應(yīng)。集群整體缺乏創(chuàng)新能力,品牌意識(shí)較差,沒有明顯的競爭優(yōu)勢。集群內(nèi)幾乎沒有著名品牌,集群本身也不具備品牌形象。 通過借鑒其他地區(qū)產(chǎn)業(yè)集群品牌經(jīng)營經(jīng)驗(yàn),結(jié)合福州拖鞋集群的現(xiàn)狀以及集群品牌形成條件,從而為該集群品牌構(gòu)建提出一條更好的思路。鑒于福州拖鞋產(chǎn)業(yè)集群的現(xiàn)狀,本文認(rèn)為要構(gòu)建該集群品牌:首先,集群內(nèi)企業(yè)從產(chǎn)品質(zhì)量做起,提高品牌載體的知名度與美譽(yù)度,并樹立起品牌意識(shí),自發(fā)地產(chǎn)生品牌創(chuàng)立的愿望;其次,行業(yè)協(xié)會(huì)積極參與促進(jìn)產(chǎn)業(yè)集群品牌正面形象的樹立,同時(shí)要協(xié)助企業(yè)解決品牌創(chuàng)建過程中的問題;第三,地方政府應(yīng)該有相關(guān)的措施扶持產(chǎn)業(yè)集群的良性發(fā)展,從而真正創(chuàng)建起集群品牌。
[Abstract]:Industrial cluster is very important to the development of regional economy. Cluster brand is an important factor to promote the development of cluster. It can also provide a good development platform and development space for the brand in the cluster while strengthening the scale and enhancing the strength of the cluster, and the building and development of the brand in the cluster. In turn, it will further enhance the impact of cluster brands. In this paper, the actual development of slipper industry cluster in Cangshan District of Fuzhou City is analyzed. The cluster is mainly composed of small and medium-sized enterprises with low product grade, lack of cooperation and communication among factories, and fierce competition in the cluster. Although it is a large export base of slippers in China, there is no scale effect. The whole cluster lacks the innovation ability, the brand consciousness is poor, does not have the obvious competitive advantage. There are almost no famous brands in the cluster, and the cluster itself does not have a brand image. By referring to the brand management experience of other regional industrial clusters, combining with the present situation of Fuzhou slippers cluster and the forming conditions of the cluster brands, a better way of thinking is put forward for the brand construction of the cluster. In view of the present situation of Fuzhou slippers industrial cluster, this paper thinks that we should construct the brand of this cluster: first, the enterprises in the cluster should start from the product quality, improve the popularity and reputation of the brand carrier, and establish the brand consciousness. Secondly, the industry association is actively involved in promoting the establishment of a positive image of the brand in industrial clusters, while assisting enterprises to solve the problems in the process of brand creation. Third, Local governments should have relevant measures to support the benign development of industrial clusters, so as to truly create cluster brands.
【學(xué)位授予單位】：廈門大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類號(hào)】：F273.2;F426.86

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前3條

1 張馨文;基于GEM模型對(duì)產(chǎn)業(yè)集群競爭力研究[D];四川社會(huì)科學(xué)院;2010年

2 閆加強(qiáng);中國文化產(chǎn)業(yè)園區(qū)品牌構(gòu)建研究[D];山東師范大學(xué);2012年

3 孫文萍;集群品牌建設(shè)與產(chǎn)業(yè)集群競爭力提升的耦合戰(zhàn)略研究[D];沈陽師范大學(xué);2012年

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本文編號(hào)：2043910