本文選題：株洲服裝產(chǎn)業(yè) + 物聯(lián)網(wǎng)技術(shù)��； 參考：《湘潭大學(xué)》2015年碩士論文

【摘要】：隨著物聯(lián)網(wǎng)技術(shù)的快速發(fā)展,如何將物聯(lián)網(wǎng)技術(shù)與地方優(yōu)勢(shì)產(chǎn)業(yè)相結(jié)合已經(jīng)成為了當(dāng)前討論的熱門話題。株洲服裝市場(chǎng)在全國具有相當(dāng)強(qiáng)的影響力,被稱為中國的十大服裝市場(chǎng)之一。如何在現(xiàn)有優(yōu)勢(shì)的基礎(chǔ)之上,通過結(jié)合現(xiàn)代化的物聯(lián)網(wǎng)技術(shù)進(jìn)一步提升產(chǎn)業(yè)品質(zhì)和服務(wù)水平,鞏固自己的優(yōu)勢(shì)地位,是株洲市政府以及A集團(tuán)公司正在思考和研究的問題。由于物聯(lián)網(wǎng)項(xiàng)目的投資巨大,為了降低項(xiàng)目的投資風(fēng)險(xiǎn),項(xiàng)目組需要分析項(xiàng)目推進(jìn)過程中的有利條件和主要障礙,對(duì)項(xiàng)目投資前期的各種市場(chǎng)風(fēng)險(xiǎn)因素進(jìn)行有效的識(shí)別和評(píng)估。并在此基礎(chǔ)上,提出株洲服裝產(chǎn)業(yè)物聯(lián)網(wǎng)項(xiàng)目的市場(chǎng)風(fēng)險(xiǎn)控制方案。論文根據(jù)株洲服裝產(chǎn)業(yè)近年來的發(fā)展情況以及物聯(lián)網(wǎng)的技術(shù)特點(diǎn),結(jié)合A集團(tuán)公司在項(xiàng)目投資前期風(fēng)險(xiǎn)分析的具體要求,對(duì)株洲服裝產(chǎn)業(yè)物聯(lián)網(wǎng)項(xiàng)目投資前期的市場(chǎng)風(fēng)險(xiǎn)進(jìn)行識(shí)別和評(píng)估。項(xiàng)目分析以風(fēng)險(xiǎn)因素結(jié)合說、整體風(fēng)險(xiǎn)管理理論TRM、項(xiàng)目風(fēng)險(xiǎn)管理等理論方法為基礎(chǔ)。結(jié)合株洲服裝產(chǎn)業(yè)市場(chǎng)發(fā)展現(xiàn)狀(株洲服裝產(chǎn)業(yè)市場(chǎng)發(fā)展的宏觀環(huán)境、推進(jìn)物聯(lián)網(wǎng)項(xiàng)目的有利條件、主要制約障礙),從產(chǎn)品服務(wù)及供需市場(chǎng)的變化、下游市場(chǎng)需求特點(diǎn)及細(xì)分市場(chǎng)構(gòu)成、競(jìng)爭(zhēng)者變化、市場(chǎng)外部環(huán)境(政治、法律、自然、社會(huì)、現(xiàn)有環(huán)境基礎(chǔ))等多個(gè)角度對(duì)市場(chǎng)風(fēng)險(xiǎn)進(jìn)行細(xì)致的識(shí)別和評(píng)估。同時(shí),從項(xiàng)目信息風(fēng)險(xiǎn)防范、項(xiàng)目政策風(fēng)險(xiǎn)防范、項(xiàng)目產(chǎn)品服務(wù)定位風(fēng)險(xiǎn)控制、項(xiàng)目品牌管理風(fēng)險(xiǎn)防范、項(xiàng)目組織風(fēng)險(xiǎn)管理、項(xiàng)目運(yùn)營風(fēng)險(xiǎn)管理六個(gè)方面提出了株洲服裝產(chǎn)業(yè)物聯(lián)網(wǎng)項(xiàng)目的市場(chǎng)風(fēng)險(xiǎn)控制方案。論文不僅可為A公司在株洲服裝產(chǎn)業(yè)物聯(lián)網(wǎng)項(xiàng)目投資決策提供依據(jù),同時(shí),也可為其他企業(yè)在進(jìn)行產(chǎn)業(yè)物聯(lián)網(wǎng)項(xiàng)目投資前的風(fēng)險(xiǎn)分析提供研究思路和參考模型。全文共有六章,第一章介紹論文研究背景、研究目的和意義、文獻(xiàn)綜述、研究采用的方法、論文主要內(nèi)容與框架結(jié)構(gòu);第二章闡述了論文的相關(guān)理論基礎(chǔ)(風(fēng)險(xiǎn)因素結(jié)合說、整體風(fēng)險(xiǎn)管理理論TRM、項(xiàng)目風(fēng)險(xiǎn)管理理論);第三章對(duì)株洲服裝產(chǎn)業(yè)市場(chǎng)現(xiàn)狀以及推進(jìn)物聯(lián)網(wǎng)項(xiàng)目建設(shè)的有利條件和主要障礙進(jìn)行了分析;第四章為論文重點(diǎn),詳盡分析了株洲服裝產(chǎn)業(yè)物聯(lián)網(wǎng)項(xiàng)目市場(chǎng)風(fēng)險(xiǎn)識(shí)別與評(píng)估;第五章提出項(xiàng)目控制目標(biāo)與原則,株洲服裝產(chǎn)業(yè)物聯(lián)網(wǎng)項(xiàng)目市場(chǎng)風(fēng)險(xiǎn)控制方案以及方案實(shí)施細(xì)則與實(shí)施步驟;第六章論述方案的實(shí)施保障措施。
[Abstract]:With the rapid development of the Internet of things technology, how to combine the Internet of things technology with the local advantage industry has become a hot topic at present. The Zhuzhou clothing market has a strong influence in the country. It is known as one of the ten garment markets in China. On the basis of the existing advantages, it is based on the combination of Modern Material Federation. Network technology to further improve the quality of industry and service level, to consolidate its advantage, is the Zhuzhou municipal government and the A group company is thinking and studying. Because of the huge investment in the IOT project, in order to reduce the investment risk of the project, the project team needs to analyze the favorable conditions and main obstacles in the process of project promotion, and On the basis of this, the market risk control scheme of the Zhuzhou apparel industry Internet of things is proposed. Based on the development of the Zhuzhou garment industry in recent years and the technical characteristics of the Internet of things, the paper combines the early risk analysis of the project investment by the Zhuzhou group. Specific requirements, to identify and evaluate the market risk in the early period of investment in the Zhuzhou clothing industry network project. The project analysis is based on the combination of risk factors, the theory of overall risk management theory TRM, project risk management and other theoretical methods. It combines the current situation of the development of the clothing industry in Zhuzhou (the macro environment of the development of the clothing industry in Zhuzhou). The advantages of the Internet of things, the main restriction obstacle), from the product service and the supply and demand market change, the downstream market demand characteristic and the subdivision market composition, the competitor change, the market external environment (politics, law, nature, society, the existing environment foundation) to carry on the detailed identification and evaluation to the market risk. Information risk prevention, project policy risk prevention, project product service positioning risk control, project brand management risk prevention, project organization risk management, project operation risk management six aspects of the Zhuzhou clothing industry internet project market risk control scheme. This paper not only for the A company in Zhuzhou clothing industry network of things. The project investment decision provides the basis, and at the same time, it can provide research ideas and reference models for the risk analysis of other enterprises before the investment of the IOT project. The full text has six chapters. The first chapter introduces the background of the research, the purpose and significance of the research, the literature review, the methods used, the main content and frame structure of the paper; second The chapter expounds the theoretical basis of the thesis (the combination of risk factors, the TRM, the theory of project risk management). The third chapter analyzes the current situation of the clothing industry in Zhuzhou and the favorable conditions for the construction of the Internet of things and the main obstacles. The fourth chapter is the key point of the paper and the detailed analysis of the clothing industry in Zhuzhou. The risk identification and evaluation of the Internet project market; the fifth chapter puts forward the target and principle of project control, the market risk control scheme of the Zhuzhou apparel industry Internet of things project, the detailed rules and implementation steps of the scheme implementation, and the sixth chapter discusses the implementation guarantee measures of the scheme.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F426.86;TP391.44;TN929.5

【相似文獻(xiàn)】

相關(guān)期刊論文 前10條

1 秦茜;;物聯(lián)網(wǎng)驟成產(chǎn)業(yè)巨浪 各方大肆追捧恐為時(shí)尚早[J];IT時(shí)代周刊;2009年Z2期

2 石菲;;物聯(lián)網(wǎng)還有多遠(yuǎn)[J];中國計(jì)算機(jī)用戶;2009年Z2期

3 馬繼華;韓文哲;;物聯(lián)網(wǎng)的未來會(huì)變成“空中樓閣”嗎?[J];信息網(wǎng)絡(luò);2009年10期

4 ;物聯(lián)網(wǎng)系列報(bào)道之一 理性物聯(lián)網(wǎng)[J];通信世界;2009年40期

5 李鵬;;物聯(lián)網(wǎng)發(fā)展 標(biāo)準(zhǔn)與應(yīng)用先行[J];通信世界;2009年40期

6 李鵬;趙經(jīng)緯;;北郵謝東亮 物聯(lián)網(wǎng)需兩顆紅心一種準(zhǔn)備[J];通信世界;2009年40期

7 周雙陽;;尋找物聯(lián)網(wǎng)的制高點(diǎn)[J];通信世界;2009年41期

8 張鵬;;物聯(lián)網(wǎng),十年涅i，

本文編號(hào)：1957402