聯(lián)動(dòng)平臺與品牌欄目如何打造民生新聞?dòng)绊懥?/H1>

發(fā)布時(shí)間：2018-05-01 06:04

  本文選題：民生新聞 + 聯(lián)動(dòng)平臺��； 參考：《新聞研究導(dǎo)刊》2016年22期

【摘要】：近幾年,媒體的發(fā)展速度越來越快,媒體傳播也呈現(xiàn)多元化的特點(diǎn)。在這一背景下,人民群眾的維權(quán)意識也逐漸增強(qiáng),推動(dòng)了我國電視民生新聞的蓬勃發(fā)展。新媒體環(huán)境下,電視媒體面臨著巨大的挑戰(zhàn)和激烈的競爭,提升新聞的傳播力和影響力也變得非常重要。本文主要分析民生新聞的特征,并在此基礎(chǔ)上提出構(gòu)建聯(lián)動(dòng)平臺,重視品牌欄目的策略,以提高民生新聞的影響力。
[Abstract]:In recent years, the media is developing more and more quickly, media communication also presents the characteristic of diversification. In this context, the people's awareness of the rights of the people is also gradually strengthened, promoting the vigorous development of television news of people's livelihood in China. Under the new media environment, TV media is facing great challenges and fierce competition, so it is very important to enhance the dissemination power and influence of news. This paper mainly analyzes the characteristics of people's livelihood news, and on the basis of this, proposes to build a linkage platform and pay attention to the strategy of brand column in order to improve the influence of people's livelihood news.
【作者單位】： 煙臺日報(bào)傳媒集團(tuán);
【分類號】：G222
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本文編號：1828036

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