《大連日?qǐng)?bào)》:以記者工作室塑品牌、聚人氣、增效益
發(fā)布時(shí)間:2018-04-30 04:13
本文選題:大連日?qǐng)?bào) + 記者工作室; 參考:《中國記者》2015年08期
【摘要】:設(shè)立以記者名字命名的工作室,曾是傳統(tǒng)媒體的一項(xiàng)創(chuàng)新,本刊曾作過討論。今天,這種方法是否過時(shí)了呢?服務(wù)、人性、人情味,這些方面似乎是新媒體勝過傳統(tǒng)媒體。但實(shí)際上,傳統(tǒng)媒體如果找到路徑,踏踏實(shí)實(shí)運(yùn)營,完全可以做到。而且,傳統(tǒng)媒體還有專業(yè)性、權(quán)威性的優(yōu)勢(shì),更容易獲得信任!洞筮B日?qǐng)?bào)》憑借記者工作室的成功運(yùn)營,就找到了一個(gè)粘住用戶的好辦法。
[Abstract]:The creation of a studio named after a journalist was an innovation in traditional media and was discussed in the journal. Is this method outdated today? Service, humanity, humanity, these aspects seem to be the new media over the traditional media. But in fact, if the traditional media find a path, solid operation, it can be done. Moreover, the traditional media has the advantage of professionalism and authority, which makes it easier to gain trust. With the successful operation of the reporter's studio, Dalian Daily has found a good way to stick to the users.
【作者單位】: 《大連日?qǐng)?bào)》生活?;
【分類號(hào)】:G212
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本文編號(hào):1823015
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