本文選題：策略發(fā)展　切入點(diǎn)：生產(chǎn)平臺(tái)　出處：《當(dāng)代電視》2015年05期

【摘要】：正從節(jié)目、欄目競爭到頻道競爭、產(chǎn)業(yè)競爭,這一電視媒體競爭的整體發(fā)展趨勢,也意味著電視生產(chǎn)平臺(tái)、營銷平臺(tái)以及競爭平臺(tái)的升級(jí)。早在2005年央視深化增強(qiáng)頻道核心競爭力的綜合改革,提出"頻道品牌化"戰(zhàn)略,推動(dòng)了專業(yè)頻道的進(jìn)一步發(fā)展,即"以頻道為一個(gè)基本單位來經(jīng)營,重在頻道品質(zhì)、品位和品格,節(jié)目醞釀、策劃、推銷與播出的各個(gè)環(huán)節(jié)都在統(tǒng)一目標(biāo)下運(yùn)作,欄目和節(jié)目都融入到頻道的品牌創(chuàng)造和總體利益中,從而提高媒體的整
[Abstract]:From program, column competition to channel competition and industry competition, the overall development trend of TV media competition also means the upgrading of TV production platform, marketing platform and competition platform.As early as 2005, CCTV deepened the comprehensive reform of enhancing the core competitiveness of the channel, and put forward the strategy of "channel branding", which promoted the further development of the professional channel, that is, "operating with the channel as a basic unit and focusing on the channel quality."Taste and character, program brewing, planning, marketing and broadcasting of each link under a unified goal, columns and programs are integrated into the channel brand creation and overall interests, thereby improving the media integration
【作者單位】： 天津師范大學(xué)新聞傳播學(xué)院;
【分類號(hào)】：G222

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