山東省旅游產業(yè)融資策略研究
發(fā)布時間：2019-06-08 12:51
【摘要】：旅游業(yè)是一個特殊性的“高投入，高產出”的產業(yè)，旅游資源的深層次開發(fā)需要強大的資金作后盾，如果資金短缺，投入不足，將成為制約旅游業(yè)發(fā)展的瓶頸。尋求直接的、有活力的多種融資渠道將是解決旅游企業(yè)融資難問題的關鍵。從現(xiàn)階段發(fā)展情況看，山東旅游業(yè)正處于升級的關鍵時期，，面臨著旅游資源深度開發(fā)、改善旅游基礎設施、實現(xiàn)粗放型向集約型轉變等一系列的資金需求，而財政資金對旅游業(yè)的投入有限，因此選擇適宜的旅游融資模式，從而促進旅游產業(yè)與資本市場有效結合，推動旅游業(yè)依賴自身的資本運作和外部資金投入進入良性循環(huán)狀態(tài)，進而加快“旅游大省”向“旅游強省”轉變的步伐，對山東旅游業(yè)的發(fā)展具有重要的現(xiàn)實意義。 本文運用文獻分析方法、統(tǒng)計分析方法、實證分析與理論相結合的研究方法，基于產業(yè)融合理論以及旅游融資基礎相關理論，對山東旅游業(yè)融資現(xiàn)狀進行分析，剖析山東旅游業(yè)融資存在的主要問題；基于山東旅游業(yè)融資SWOT分析，探討山東旅游業(yè)融資的優(yōu)劣勢，發(fā)現(xiàn)旅游業(yè)發(fā)展的機遇與挑戰(zhàn)所在；通過建立回歸模型，對山東旅游產業(yè)發(fā)展與金融支持關系進行實證研究，以泰安市為實例深入探討山東旅游產業(yè)融資實踐及其成效；提出適合山東旅游業(yè)發(fā)展的融資模式，提出通過發(fā)揮政府的推動作用，實施投資主體多元化和融資方式市場化，創(chuàng)新旅游產業(yè)融資方式以及完善旅游投融資機制等，進一步完善融資模式配套環(huán)境的對策建議，進一步推動山東省旅游與金融產業(yè)的融合發(fā)展。
[Abstract]:Tourism is a special industry with "high input and high output". The deep development of tourism resources needs strong funds as backing. If there is a shortage of funds and insufficient investment, it will become a bottleneck restricting the development of tourism. Seeking direct and dynamic financing channels will be the key to solve the financing problem of tourism enterprises. From the current development situation, Shandong tourism is in a critical period of upgrading, facing a series of capital needs, such as in-depth development of tourism resources, improvement of tourism infrastructure, realization of extensive to intensive transformation, and so on. However, the investment of financial funds in tourism is limited, so we should choose the appropriate tourism financing mode, so as to promote the effective combination of tourism industry and capital market, and promote the tourism industry to rely on its own capital operation and external capital investment to enter a virtuous circle. Thus, it is of great practical significance for the development of Shandong tourism to speed up the transformation from "big tourism province" to "strong tourism province". This article uses the literature analysis method, the statistical analysis method, the empirical analysis and the theory unifies the research method, based on the industry fusion theory and the tourism financing foundation related theory, carries on the analysis to the Shandong tourism industry financing present situation. This paper analyzes the main problems existing in the financing of tourism industry in Shandong Province. Based on the SWOT analysis of Shandong tourism financing, this paper probes into the advantages and disadvantages of Shandong tourism financing, and finds out the opportunities and challenges of tourism development. Through the establishment of regression model, this paper makes an empirical study on the relationship between the development of Shandong tourism industry and financial support, and takes Tai'an City as an example to deeply explore the financing practice and effectiveness of Shandong tourism industry. This paper puts forward the financing mode suitable for the development of Shandong tourism, and puts forward that through giving full play to the promoting role of the government, implementing the diversification of investment subjects and marketization of financing methods, innovating the financing mode of tourism industry and perfecting the mechanism of tourism investment and financing, etc. The countermeasures and suggestions of further perfecting the supporting environment of financing mode and further promoting the integration and development of tourism and financial industry in Shandong Province.
【學位授予單位】：西北師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7;F832.4
本文編號：2495293
[Abstract]:Tourism is a special industry with "high input and high output". The deep development of tourism resources needs strong funds as backing. If there is a shortage of funds and insufficient investment, it will become a bottleneck restricting the development of tourism. Seeking direct and dynamic financing channels will be the key to solve the financing problem of tourism enterprises. From the current development situation, Shandong tourism is in a critical period of upgrading, facing a series of capital needs, such as in-depth development of tourism resources, improvement of tourism infrastructure, realization of extensive to intensive transformation, and so on. However, the investment of financial funds in tourism is limited, so we should choose the appropriate tourism financing mode, so as to promote the effective combination of tourism industry and capital market, and promote the tourism industry to rely on its own capital operation and external capital investment to enter a virtuous circle. Thus, it is of great practical significance for the development of Shandong tourism to speed up the transformation from "big tourism province" to "strong tourism province". This article uses the literature analysis method, the statistical analysis method, the empirical analysis and the theory unifies the research method, based on the industry fusion theory and the tourism financing foundation related theory, carries on the analysis to the Shandong tourism industry financing present situation. This paper analyzes the main problems existing in the financing of tourism industry in Shandong Province. Based on the SWOT analysis of Shandong tourism financing, this paper probes into the advantages and disadvantages of Shandong tourism financing, and finds out the opportunities and challenges of tourism development. Through the establishment of regression model, this paper makes an empirical study on the relationship between the development of Shandong tourism industry and financial support, and takes Tai'an City as an example to deeply explore the financing practice and effectiveness of Shandong tourism industry. This paper puts forward the financing mode suitable for the development of Shandong tourism, and puts forward that through giving full play to the promoting role of the government, implementing the diversification of investment subjects and marketization of financing methods, innovating the financing mode of tourism industry and perfecting the mechanism of tourism investment and financing, etc. The countermeasures and suggestions of further perfecting the supporting environment of financing mode and further promoting the integration and development of tourism and financial industry in Shandong Province.
【學位授予單位】：西北師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7;F832.4
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