【摘要】：精細化管理是基于顧客的需求,致力于提高管理效率和效果,是目前管理學中比較先進的管理理念和方法。為了適應旅游市場需求,更好的滿足游客高質量、多元化的旅游體驗需求,本文將精細化管理引入旅游景區(qū)管理,從而讓旅游景區(qū)的管理更加科學、有效。在對游客滿意度、精細化管理的相關理論進行了深入研究的基礎上,本文分析了游客滿意度與旅游景區(qū)管理之間的關系,構建了游客滿意度測評指標體系,并對南寧大明山景區(qū)做了實證研究。通過對游客進行滿意度問卷調查,采集數據,運用相關分析法對游客滿意度與景區(qū)管理之間的關系進行驗證,發(fā)現游客滿意度與景區(qū)管理各要素有顯著相關關系,證實了游客滿意度與景區(qū)管理呈正相關關系。并運用IPA分析法分析調查數據,結合旅游景區(qū)的實地調查情況,發(fā)現旅游景區(qū)管理過程中存在七大問題。針對旅游景區(qū)存在的這些問題,從全局的視角出發(fā),構建南寧大明山景區(qū)精細化管理實現途徑,完成對旅游景區(qū)的管理水平提升。本文的結論是:游客滿意度與景區(qū)管理呈正相關關系,對游客的滿意度研究能夠深入了解旅游景區(qū)管理中存在的問題,然后針對這些問題構建的南寧大明山景區(qū)精細化管理途徑對其他旅游景區(qū)精細化管理有普遍借鑒意義。
[Abstract]:Fine management is based on the needs of customers, committed to improving management efficiency and effect, is a more advanced management concept and method in management. In order to meet the needs of tourism market and better meet the needs of tourists with high quality and diversified tourism experience, this paper introduces fine management into scenic spot management, so as to make the management of scenic spots more scientific and effective. On the basis of in-depth study on the related theories of tourist satisfaction and fine management, this paper analyzes the relationship between tourist satisfaction and scenic spot management, and constructs the evaluation index system of tourist satisfaction. An empirical study is made on the Daming Mountain Scenic spot in Nanning. Through the questionnaire survey of tourist satisfaction, collecting data, using correlation analysis to verify the relationship between tourist satisfaction and scenic spot management, it is found that there is a significant correlation between tourist satisfaction and the elements of scenic spot management. It is confirmed that there is a positive correlation between tourist satisfaction and scenic spot management. Using IPA analysis method to analyze the survey data, combined with the field investigation of scenic spots, it is found that there are seven problems in the process of scenic spot management. In view of these problems, from the perspective of the overall situation, this paper constructs the way to realize the fine management of Daming Mountain Scenic spot in Nanning, and completes the improvement of the management level of the scenic spot. The conclusion of this paper is that there is a positive correlation between tourist satisfaction and scenic spot management. The study of tourist satisfaction can deeply understand the problems existing in the management of scenic spots. Then the fine management approach of Daming Mountain Scenic spot in Nanning has general reference significance for the fine management of other scenic spots.
【學位授予單位】：廣西大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F592.7

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本文編號：2480427