【摘要】：主題公園這一人造景觀，從第一個(gè)真正意義主題公園——迪斯尼誕生以來(lái)，就在全球的范圍掀起了主題公園熱，這一熱潮從美國(guó)傳到歐洲、日本、中國(guó)等地。近年來(lái)，國(guó)內(nèi)主題公園的迅猛發(fā)展引起了廣泛關(guān)注，也成為學(xué)術(shù)界研究的焦點(diǎn)問(wèn)題之一。由于各地跟風(fēng)建設(shè)，，主題公園的開(kāi)發(fā)面臨投資巨大、盲目開(kāi)發(fā)等一系列問(wèn)題，國(guó)家出臺(tái)了相關(guān)政策開(kāi)始規(guī)范主題公園的建設(shè)。山東省近年來(lái)多處大型主題公園拔地而起，面對(duì)有限的市場(chǎng)狀況和本區(qū)相同產(chǎn)品的競(jìng)爭(zhēng)，這些主題公園的發(fā)展面臨嚴(yán)重考驗(yàn)。本文通過(guò)對(duì)國(guó)內(nèi)外主題公園發(fā)展歷程的回顧，主題公園開(kāi)發(fā)理論的研究，分析了當(dāng)前山東省主題公園的開(kāi)發(fā)局面，針對(duì)山東自身狀況提出了一些探索性的發(fā)展對(duì)策，以期對(duì)當(dāng)前主題公園的規(guī)范與開(kāi)發(fā)具有借鑒意義。 全文分為五個(gè)部分。第一部分為導(dǎo)入部分，闡述了主題公園的研究背景及國(guó)內(nèi)外相關(guān)研究進(jìn)展；第二部分梳理了主題公園的基礎(chǔ)理論和開(kāi)發(fā)理論，對(duì)主題公園的定義、分類進(jìn)行了界定，提出并探討了主題公園在開(kāi)發(fā)過(guò)程中的影響要素和開(kāi)發(fā)模式，不同地區(qū)的主題公園設(shè)計(jì)者和開(kāi)發(fā)者們應(yīng)依其自身優(yōu)勢(shì)開(kāi)發(fā)，切不可盲目建設(shè)，這些相關(guān)理論的提出為山東主題公園當(dāng)前與今后的發(fā)展奠定了理論基礎(chǔ)；第三部分主講當(dāng)前山東省主題公園的開(kāi)發(fā)現(xiàn)狀與規(guī)律的探析。以山東省主題公園開(kāi)發(fā)條件入手，在梳理山東省3A級(jí)及以上和具有代表性主題公園的基礎(chǔ)上，提出了當(dāng)前山東省主題公園具有投資規(guī)模發(fā)展迅速、投資產(chǎn)品類型以科技產(chǎn)業(yè)類與現(xiàn)代游樂(lè)園居多、投資地域范圍圍繞濟(jì)南、青島兩大經(jīng)濟(jì)龍頭的開(kāi)發(fā)規(guī)律；基于山東省海洋主題公園的實(shí)地調(diào)查及問(wèn)卷研究，利用定量分析與實(shí)證分析相結(jié)合的方法，更好的論證了山東主題公園在發(fā)展中的概況與問(wèn)題；第四部分闡述了山東主題公園開(kāi)發(fā)中的問(wèn)題，即當(dāng)前山東主題公園發(fā)展的限制影響因素有主題公園數(shù)量多精品少、項(xiàng)目雷同、市場(chǎng)競(jìng)爭(zhēng)、宣傳匱乏、盈利單一等；第五部分，在以上的分析的基礎(chǔ)上，從政府、品牌、市場(chǎng)、產(chǎn)業(yè)鏈、宣傳、經(jīng)營(yíng)等方面提出了對(duì)今后山東主題公園可持續(xù)發(fā)展的對(duì)策。
[Abstract]:Since the birth of Disney, the man-made landscape of theme parks, theme parks have become popular in the world, spreading from the United States to Europe, Japan, China and so on. In recent years, the rapid development of domestic theme parks has attracted extensive attention and has become one of the focuses of academic research. Due to the construction of the theme park, the development of the theme park is faced with a series of problems, such as huge investment, blind development, and so on, so the government has issued relevant policies to start standardizing the construction of the theme park. In recent years, many large-scale theme parks in Shandong Province have emerged from the ground. Facing the limited market situation and the competition of the same products in this area, the development of these theme parks is facing a serious test. By reviewing the development course of theme parks at home and abroad and studying the development theory of theme parks, this paper analyzes the current development situation of theme parks in Shandong Province, and puts forward some exploratory development countermeasures in view of Shandong's own situation. With a view to the current theme park norms and development has reference significance. The full text is divided into five parts. The first part is the introduction part, elaborated the theme park research background and the domestic and foreign related research progress; The second part combs the basic theory and the development theory of the theme park, defines the definition and classification of the theme park, and puts forward and discusses the influence factors and the development mode of the theme park in the process of development. The designers and developers of theme parks in different regions should develop according to their own advantages and must not build blindly. These related theories have laid a theoretical foundation for the current and future development of Shandong theme parks. The third part focuses on the current development of theme parks in Shandong Province. Based on the development conditions of theme parks in Shandong Province, and on the basis of combing the 3A grade and above and representative theme parks in Shandong Province, the paper puts forward that the theme parks in Shandong Province have a rapid development of investment scale. The type of investment products is mainly science and technology industry and modern amusement park, and the regional scope of investment revolves around the development laws of Jinan and Qingdao two major economic leaders; Based on the field investigation and questionnaire research of Shandong Ocean theme Park, this paper uses the method of quantitative analysis and empirical analysis to better demonstrate the general situation and problems in the development of Shandong theme Park; The fourth part expounds the problems in the development of Shandong theme park, that is, the limiting factors of the development of Shandong theme park are the number of theme parks, the number of fine products, the same projects, market competition, lack of publicity, single profit, etc. The fifth part, on the basis of the above analysis, puts forward the countermeasures for the sustainable development of Shandong theme park from the aspects of government, brand, market, industry chain, propaganda, management and so on.
【學(xué)位授予單位】：曲阜師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.7

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