【摘要】：隨著經濟社會的快速發(fā)展和物質財富的日益豐富,人們的生活水平和收入水平顯著提高,可自由支配的時間不斷增多,休閑意識和休閑觀念日益增強,“休閑”逐漸成為人們生活中必不可少的一部分,指引著未來的旅游產業(yè)的發(fā)展方向,引導著人們消費模式和生活方式的變革。 昌江縣是海南省西線經濟和社會發(fā)展的中心,旅游業(yè)的發(fā)展?jié)摿薮蟆ｋS著國際旅游島和“綠化寶島”等發(fā)展戰(zhàn)略的提出,昌江縣作為海南西線旅游崛起的中心點,迎來了休閑旅游前所未有的發(fā)展機遇。本文以昌江縣休閑旅游資源為研究對象,從相關休閑旅游理論出發(fā),通過SWOT分析指出了昌江縣休閑旅游所具有的優(yōu)勢和劣勢,所面臨的機遇和挑戰(zhàn)；通過藍海戰(zhàn)略指出了昌江縣休閑旅游發(fā)展過程中應剔除、減少、增加和創(chuàng)造的因素,并結合兩者得出了處理各影響因素的先后順序,為昌江縣休閑旅游的發(fā)展指明了發(fā)展方向,提出了相應的發(fā)展對策。
[Abstract]:With the rapid development of economy and society and the increasing enrichment of material wealth, people's living standard and income level have been improved significantly, the free time has been increasing, leisure consciousness and leisure concept have been strengthened day by day. "Leisure" has gradually become an indispensable part of people's life, guiding the future development direction of tourism industry, guiding people's consumption patterns and lifestyle changes. Changjiang County is the center of economic and social development along the western line of Hainan Province. With the development strategy of international tourism island and "green treasure island", Changjiang County, as the central point of Hainan West Line tourism, ushered in the unprecedented development opportunity of leisure tourism. Based on the theory of leisure tourism in Changjiang County, this paper points out the advantages and disadvantages, opportunities and challenges of leisure tourism in Changjiang County through SWOT analysis. Through the blue sea strategy, this paper points out the factors that should be eliminated, reduced, increased and created in the development process of leisure tourism in Changjiang County. Combining the two factors, the order of dealing with each influencing factor is obtained, and the development direction of leisure tourism in Changjiang County is pointed out. The corresponding development countermeasures are put forward.
【學位授予單位】：中南林業(yè)科技大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F327;F592.7

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