基于旅游產品結構分析的武漢市夜間旅游發(fā)展研究
發(fā)布時間：2018-11-19 09:51
【摘要】：近年來,我國城市旅游發(fā)展迅猛,涌現(xiàn)出一批廣受歡迎的特色旅游城市,如北京、上海、廈門、三亞等,這些城市無一例外都根據(jù)自身的旅游稟賦特質,通過對旅游產品進行差異化開發(fā)和深度挖掘,與時俱進,不斷完善旅游產品結構,進而構建了合理的旅游產品結構。相比較而言,作為我國中部最大的城市——武漢,雖然占據(jù)歷史文化、交通區(qū)位、消費市場等優(yōu)勢,但是其旅游品牌影響力與城市地位不甚相符。與上述城市相比,武漢旅游的問題在于沒有跟隨市場的變化而不斷調整產品結構,導致旅游產品結構不夠合理。因此,如何優(yōu)化旅游產品結構成為武漢旅游進一步發(fā)展的核心問題。 縱觀現(xiàn)代旅游業(yè)發(fā)展,人們可支配的休閑時間增加,旅游需求更加個性,導致旅游產品競爭加劇,激發(fā)更新穎的旅游經營理念,促使旅游經營者把目光投向夜間旅游。本文認為發(fā)展夜間旅游是優(yōu)化武漢旅游產品結構,促進武漢旅游進一步發(fā)展的有效途徑。課題研究引用產品生命周期理論、系統(tǒng)論、產品結構優(yōu)化和可持續(xù)發(fā)展等相關理論依據(jù),首先,從發(fā)展夜間旅游對旅游產品結構的優(yōu)化作用及合理的旅游產品結構將指導夜間旅游良性發(fā)展兩方面來分析夜間旅游和旅游產品結構的內在聯(lián)系,探索兩者相互促進、共同發(fā)展的思路；其次,在旅游產品結構和夜間旅游定義的基礎上對武漢的旅游產品結構和夜間旅游發(fā)展現(xiàn)狀進行分析,重點從市場、資源、支持、保障等方面對武漢夜間旅游發(fā)展的潛力做分析和評價,為后文分析夜間旅游的優(yōu)化作用以及提出發(fā)展對策提供依據(jù)；最后,具體分析武漢發(fā)展夜間旅游對產品結構的優(yōu)化作用,并以建立合理的旅游產品結構作為指導,提出武漢發(fā)展夜間旅游的建議。通過對武漢旅游產品結構及夜間旅游發(fā)展的研究,初步得到以下結論：(1)武漢旅游發(fā)展的關鍵是優(yōu)化旅游產品結構；(2)發(fā)展夜間旅游將全面優(yōu)化武漢旅游產品結構；(3)合理的旅游產品結構促進武漢夜間旅游健康快速發(fā)展。文章從旅游產品結構的角度分析武漢夜間旅游的發(fā)展問題,希望不僅能夠為武漢提供優(yōu)化旅游產品結構的有效途徑,更能夠為武漢夜間旅游的科學發(fā)展提供依據(jù),也希望為夜間旅游的后續(xù)研究提供借鑒,使夜間旅游理論得到進一步的研究和完善。
[Abstract]:In recent years, with the rapid development of urban tourism in China, a number of popular characteristic tourist cities have emerged, such as Beijing, Shanghai, Xiamen, Sanya and so on. These cities are all based on their own characteristics of tourism endowment. Through the differential development and deep mining of tourism products, the paper advances with the times, continuously consummates the structure of tourism products, and then constructs a reasonable structure of tourism products. In contrast, Wuhan, the largest city in the central part of China, occupies the advantages of historical culture, transportation location and consumer market, but its tourism brand influence is not in accordance with the city status. Compared with the above cities, the problem of tourism in Wuhan is that the structure of tourism products is not reasonable because of the constant adjustment of the product structure without following the changes of the market. Therefore, how to optimize the structure of tourism products has become the core issue of Wuhan tourism further development. Throughout the development of modern tourism, the increase of leisure time at people's disposal, the more individuality of tourism demand, the intensification of competition of tourism products, the stimulation of a more novel concept of tourism management, and the urge of tourism operators to turn their attention to night tourism. This paper holds that the development of night tourism is an effective way to optimize the structure of Wuhan tourism products and promote the further development of Wuhan tourism. The subject studies the relevant theoretical basis such as product life cycle theory, system theory, product structure optimization and sustainable development. This paper analyzes the internal relationship between nighttime tourism and tourism product structure from the two aspects of developing the optimal function of night tourism to tourism product structure and rational tourism product structure which will guide the benign development of night tourism, and probes into the mutual promotion of the two kinds of tourism products. The train of thought of common development; Secondly, on the basis of the structure of tourism products and the definition of night tourism, the paper analyzes the structure of tourism products and the present situation of night tourism development in Wuhan, focusing on the market, resources and support. The potential of Wuhan nighttime tourism development is analyzed and evaluated in terms of security, which provides a basis for the analysis of the optimization role of night tourism and the development of countermeasures. Finally, the paper analyzes the function of Wuhan's development of nocturnal tourism on the optimization of its product structure, and puts forward some suggestions for Wuhan's development of nocturnal tourism under the guidance of establishing a reasonable tourism product structure. Based on the research on the structure of Wuhan tourism products and the development of night tourism, the following conclusions are drawn: (1) the key to the development of Wuhan tourism is to optimize the structure of tourism products; (2) the development of night tourism will comprehensively optimize the structure of Wuhan tourism products. (3) rational tourism product structure promotes Wuhan night tourism to develop healthily and rapidly. This paper analyzes the development of Wuhan night tourism from the perspective of tourism product structure, hoping that it can not only provide an effective way for Wuhan to optimize the structure of tourism products, but also provide the basis for the scientific development of Wuhan night tourism. It also hopes to provide reference for the follow-up study of nighttime tourism, so that the theory of nighttime tourism can be further studied and perfected.
【學位授予單位】：華中師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7
本文編號：2341922
[Abstract]:In recent years, with the rapid development of urban tourism in China, a number of popular characteristic tourist cities have emerged, such as Beijing, Shanghai, Xiamen, Sanya and so on. These cities are all based on their own characteristics of tourism endowment. Through the differential development and deep mining of tourism products, the paper advances with the times, continuously consummates the structure of tourism products, and then constructs a reasonable structure of tourism products. In contrast, Wuhan, the largest city in the central part of China, occupies the advantages of historical culture, transportation location and consumer market, but its tourism brand influence is not in accordance with the city status. Compared with the above cities, the problem of tourism in Wuhan is that the structure of tourism products is not reasonable because of the constant adjustment of the product structure without following the changes of the market. Therefore, how to optimize the structure of tourism products has become the core issue of Wuhan tourism further development. Throughout the development of modern tourism, the increase of leisure time at people's disposal, the more individuality of tourism demand, the intensification of competition of tourism products, the stimulation of a more novel concept of tourism management, and the urge of tourism operators to turn their attention to night tourism. This paper holds that the development of night tourism is an effective way to optimize the structure of Wuhan tourism products and promote the further development of Wuhan tourism. The subject studies the relevant theoretical basis such as product life cycle theory, system theory, product structure optimization and sustainable development. This paper analyzes the internal relationship between nighttime tourism and tourism product structure from the two aspects of developing the optimal function of night tourism to tourism product structure and rational tourism product structure which will guide the benign development of night tourism, and probes into the mutual promotion of the two kinds of tourism products. The train of thought of common development; Secondly, on the basis of the structure of tourism products and the definition of night tourism, the paper analyzes the structure of tourism products and the present situation of night tourism development in Wuhan, focusing on the market, resources and support. The potential of Wuhan nighttime tourism development is analyzed and evaluated in terms of security, which provides a basis for the analysis of the optimization role of night tourism and the development of countermeasures. Finally, the paper analyzes the function of Wuhan's development of nocturnal tourism on the optimization of its product structure, and puts forward some suggestions for Wuhan's development of nocturnal tourism under the guidance of establishing a reasonable tourism product structure. Based on the research on the structure of Wuhan tourism products and the development of night tourism, the following conclusions are drawn: (1) the key to the development of Wuhan tourism is to optimize the structure of tourism products; (2) the development of night tourism will comprehensively optimize the structure of Wuhan tourism products. (3) rational tourism product structure promotes Wuhan night tourism to develop healthily and rapidly. This paper analyzes the development of Wuhan night tourism from the perspective of tourism product structure, hoping that it can not only provide an effective way for Wuhan to optimize the structure of tourism products, but also provide the basis for the scientific development of Wuhan night tourism. It also hopes to provide reference for the follow-up study of nighttime tourism, so that the theory of nighttime tourism can be further studied and perfected.
【學位授予單位】：華中師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7
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