【摘要】：張家界市加快提升旅游國(guó)際化競(jìng)爭(zhēng)力發(fā)展水平，把“國(guó)際旅游精品城市”作為發(fā)展目標(biāo)，有利于提升張家界市旅游業(yè)的國(guó)際競(jìng)爭(zhēng)力，促進(jìn)張家界市旅游業(yè)的進(jìn)一步發(fā)展，對(duì)張家界城市形象的品牌塑造具有積極意義。本文研究張家界市旅游國(guó)際化的問(wèn)題，，主要圍繞競(jìng)爭(zhēng)力這一主題進(jìn)行評(píng)價(jià)研究，在回顧了旅游國(guó)際化相關(guān)文獻(xiàn)綜述的基礎(chǔ)上，分析研究城市旅游國(guó)際化競(jìng)爭(zhēng)力的概念界定和相關(guān)理論，在此基礎(chǔ)上對(duì)張家界市的旅游業(yè)競(jìng)爭(zhēng)力現(xiàn)狀進(jìn)行評(píng)價(jià)分析，并構(gòu)建旅游國(guó)際化競(jìng)爭(zhēng)力評(píng)價(jià)指標(biāo)體系，確定張家界市目前旅游國(guó)際化競(jìng)爭(zhēng)力的發(fā)展水平，最后為張家界市旅游國(guó)際化競(jìng)爭(zhēng)力的提升提供建議策略。 本文采用定量與定性相結(jié)合的分析方法構(gòu)建出張家界市旅游國(guó)際化競(jìng)爭(zhēng)力評(píng)價(jià)指標(biāo)體系，選取了55個(gè)具有代表性的指標(biāo)進(jìn)行具體量化評(píng)價(jià)，分為三個(gè)子系統(tǒng)進(jìn)行分析研究。以旅游收入、旅游服務(wù)、旅游營(yíng)銷能力評(píng)價(jià)現(xiàn)有競(jìng)爭(zhēng)力發(fā)展水平，通過(guò)資源潛力、經(jīng)濟(jì)開(kāi)放度、旅游發(fā)展速度、人才儲(chǔ)備指標(biāo)來(lái)評(píng)價(jià)潛在競(jìng)爭(zhēng)力情況，并通過(guò)分析交通環(huán)境、生態(tài)環(huán)境、政治環(huán)境來(lái)評(píng)價(jià)旅游國(guó)際化環(huán)境支持競(jìng)爭(zhēng)力情況。本文通過(guò)構(gòu)建張家界市旅游競(jìng)爭(zhēng)力評(píng)價(jià)指標(biāo)體系的建立，并對(duì)旅游國(guó)際化競(jìng)爭(zhēng)力中的問(wèn)題，全面有針對(duì)性的提出可行性發(fā)展策略，對(duì)張家界市旅游國(guó)際化競(jìng)爭(zhēng)力的提升有一定意義。
[Abstract]:Zhangjiajie speed up the development level of tourism international competitiveness, take "international tourism boutique city" as the development goal, help to promote the international competitiveness of Zhangjiajie tourism, and promote the further development of Zhangjiajie tourism. Zhangjiajie city image of the brand shaping has a positive significance. This paper studies the problem of tourism internationalization in Zhangjiajie, mainly focuses on the theme of competitiveness, and reviews the literature review of tourism internationalization. On the basis of analyzing and studying the concept definition and relevant theories of urban tourism internationalization competitiveness, this paper evaluates and analyzes the present situation of Zhangjiajie's tourism competitiveness, and constructs the evaluation index system of tourism internationalization competitiveness. This paper determines the development level of Zhangjiajie's tourism international competitiveness at present, and finally provides suggestions for the promotion of Zhangjiajie's tourism international competitiveness. In this paper, the quantitative and qualitative analysis method is used to construct the evaluation index system of Zhangjiajie tourism internationalization competitiveness. 55 representative indexes are selected for specific quantitative evaluation, which are divided into three subsystems for analysis and research. The present competitive development level is evaluated by tourism revenue, tourism service and tourism marketing ability, and the potential competitiveness is evaluated by means of resource potential, economic openness, tourism development speed, talent reserve index, and traffic environment is analyzed. Ecological environment, political environment to evaluate the tourism international environment to support competitiveness. Through the establishment of the evaluation index system of Zhangjiajie's tourism competitiveness and the problems in the tourism internationalization competitiveness, this paper puts forward the feasible development strategy comprehensively and pertinently. Zhangjiajie tourism international competitiveness of the promotion of a certain significance.
【學(xué)位授予單位】：吉首大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.7

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