【摘要】：隨著社會的發(fā)展，在國民經(jīng)濟中，旅游業(yè)所發(fā)揮的作用越來越不可小覷。整個國民經(jīng)濟的發(fā)展水平不僅是旅游業(yè)發(fā)展的基礎(chǔ)，也制約著旅游業(yè)的發(fā)展，同時旅游業(yè)的發(fā)展又促成國民經(jīng)濟的發(fā)展。2009年12月1日，國務(wù)院發(fā)布《關(guān)于加快發(fā)展旅游業(yè)的意見》一文，其中明確提出，要把旅游產(chǎn)業(yè)培育成我國國民經(jīng)濟的戰(zhàn)略性支柱產(chǎn)業(yè)，與人民群眾更為滿意的現(xiàn)代化服務(wù)業(yè)。 本文以重慶市江津區(qū)的旅游產(chǎn)業(yè)發(fā)展為研究背景，通過對其旅游產(chǎn)業(yè)現(xiàn)狀的分析，發(fā)現(xiàn)其中存在的問題，挖掘市場機會和江津區(qū)旅游發(fā)展的自身潛力，并運用戰(zhàn)略管理和市場營銷的基本理論，為重慶市江津區(qū)旅游產(chǎn)業(yè)的發(fā)展提出了具有實用性及可操作性的發(fā)展戰(zhàn)略。 文章首先介紹了論文選題的意義，，并分析國內(nèi)外相關(guān)論題的理論研究，提出論文的研究目標(biāo)、研究方法及技術(shù)路線；其次，對江津區(qū)的旅游資源、旅游要素進行了較為全面而詳細地分析，并列出SWOT矩陣；最后確定了江津區(qū)旅游產(chǎn)業(yè)發(fā)展戰(zhàn)略的總體思路，提出戰(zhàn)略舉措。 本文理論聯(lián)系實際，找出江津區(qū)旅游產(chǎn)業(yè)立足和發(fā)展的方向，這對于江津區(qū)現(xiàn)階段旅游產(chǎn)業(yè)的長足發(fā)展、以及實現(xiàn)該地旅游產(chǎn)業(yè)未來的持續(xù)發(fā)展都具有現(xiàn)實意義，同時對重慶市內(nèi)類似區(qū)縣的旅游產(chǎn)業(yè)的發(fā)展也具有一定的參考價值。由于市場環(huán)境和市場條件變化較快，在戰(zhàn)略實施過程中，應(yīng)根據(jù)具體情況對各項舉措進行適當(dāng)調(diào)整。
[Abstract]:With the development of society, tourism plays a more and more important role in the national economy. The level of development of the whole national economy is not only the basis for the development of tourism, but also restricts the development of tourism, and at the same time, the development of tourism contributes to the development of the national economy. On December 1, 2009, The State Council has issued an article on "opinions on speeding up the Development of Tourism", which clearly proposes that the tourism industry should be cultivated into a strategic pillar industry of China's national economy and be more satisfied with the modernized service industry of the people. This paper takes the development of tourism industry in Jiang Jin district of Chongqing as the research background, through analyzing the present situation of tourism industry, finds out the existing problems, and excavates the market opportunities and the potential of the tourism development of Jiang Jin district. Based on the basic theory of strategic management and marketing, this paper puts forward a practical and operable development strategy for the development of tourism industry in Jiang Jin district of Chongqing. The paper first introduces the significance of the topic, and analyzes the theoretical research of related topics at home and abroad, and puts forward the research objectives, research methods and technical routes. Secondly, the tourism resources of Jiang Jin district are analyzed. This paper makes a comprehensive and detailed analysis of tourism elements and lists the SWOT matrix, and finally determines the overall thinking of the tourism industry development strategy in Jiang Jin district and puts forward some strategic measures. Combining theory with practice, this paper finds out the orientation of tourism industry in Jiang Jin district, which is of practical significance to the rapid development of tourism industry in the current stage and the realization of sustainable development of tourism industry in this area. At the same time, it has certain reference value for the development of tourism industry in similar districts and counties in Chongqing. As the market environment and market conditions change rapidly, the measures should be adjusted according to the specific conditions in the process of implementing the strategy.
【學(xué)位授予單位】：重慶理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7

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