城市旅游飯店低碳行為影響因素作用機(jī)制研究
[Abstract]:As the second largest way of carbon emission in tourism industry, the amount of low-carbon research in tourist hotels is not proportional to its importance and urgency. The invisibility, diversity, synchronization of production and consumption of hotel products lead to carbon emissions. It is urgent to study the particularities of low-carbon research, such as the amount of difficulty, the uncertainty of carbon emissions per unit output, and the challenge of low-carbon management. Seven influencing factors of low-carbon behavior in urban tourism hotels were identified and the effects of seven influencing factors were preliminarily verified by case study. Then 242 urban tourism hotels were quantitatively studied by questionnaire survey. Through statistical description, variance analysis, correlation analysis, factor analysis and structural equation model, a gradual construction was made. The model reveals the mechanism of the internal and external factors influencing the low-carbon behavior of urban tourism hotels.
Firstly, combining qualitative research with quantitative research, this paper empirically explores the influencing factors of low-carbon behavior of urban tourism hotels, develops a localization scale of low-carbon behavior of urban tourism hotels, and understands the status quo of low-carbon behavior of urban tourism hotels in China.
Through interviewing and investigating senior managers of urban tourist hotels, this paper summarizes three external factors of hotels: social norms, government regulations and micro-market, and four internal factors of hotels: low-carbon management, technical equipment, perceived benefits and corporate social responsibility. On the basis of ethical theory and corporate social responsibility theory, starting with theoretical controversies and combining with literature research, this paper puts forward research hypothesis. Then through two data collections, exploratory factor analysis and confirmatory factor analysis are used to explore the impact of low-carbon behavior on the localization of urban tourism hotels in China. Factor measurement scale explores the relationship and mechanism of various influencing factors. It establishes a low-carbon behavior level measurement method based on three levels: low-carbon behavior of employees, low-carbon behavior of managers and low-carbon behavior of decision-makers. It also uses the scale to investigate low-carbon behavior of urban tourism hotels and to understand the low-carbon behavior of urban tourism hotels in China. For the status quo.
Secondly, this paper finds out the hierarchy of influencing factors of low-carbon behavior of urban tourism hotels, and constructs a mechanism model of influencing factors of low-carbon behavior of hotels, which demonstrates the current situation of lack of corporate social responsibility of urban tourism hotels in China.
Structural equation model shows that the influencing factors of low-carbon Hotel behavior are set of influencing factors with different levels and degrees of action. Through multi-level direct and indirect effects, the influencing factors mechanism model of low-carbon Hotel behavior is formed. This paper puts forward a theoretical explanation to provide decision-making basis for enterprises, markets and government low-carbon behavior. The empirical study proves that perceived benefits of hotels have a positive impact on corporate social responsibility. Important conclusions of var.
Thirdly, in the case of China's urban tourism hotels, social norms are incorporated into the influencing factors of low-carbon Hotel behavior, which perfects the current research literature which pays more attention to economic factors and neglects social factors, thus enriching the perspective of low-carbon research of tourism enterprises.
By using interview method, this paper summarizes the influencing factors of low-carbon behavior of urban tourist hotels, jumps out of the single analysis perspective of externality theory, and puts forward that social norms should be included in the influencing factors of low-carbon behavior of urban tourist hotels. After a large number of questionnaires, the first-hand data of influencing factors of low-carbon behavior of urban tourist hotels in China are obtained. Using structural equation modeling, this paper makes an empirical test on the complex relationship among seven factors, confirms the important role of social norms in low-carbon behavior of hotels. It also empirically tests the application of regulation theory in low-carbon behavior of hotels, verifies the direct effect of market environment on government regulation, and draws important conclusions that social norms affect micro-market and government regulation, and studies the divergence of regulation theory, the unity of opposites between economics and ethics, and the motivation of corporate social responsibility. With the validation and insights from the empirical field, the problem has further enriched the perspective of low-carbon tourism research.
【學(xué)位授予單位】:大連理工大學(xué)
【學(xué)位級(jí)別】:博士
【學(xué)位授予年份】:2014
【分類號(hào)】:F719;F592
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