本文選題：旅游流 + 社會網(wǎng)絡(luò)結(jié)構(gòu)�。� 參考：《寧波大學(xué)》2017年碩士論文

【摘要】：城市流網(wǎng)絡(luò)主要通過城市路網(wǎng)、經(jīng)濟交流、信息溝通以及人流活動構(gòu)建形成,其中以人為主導(dǎo)的流動網(wǎng)絡(luò)稱為“軟網(wǎng)絡(luò)”,以基礎(chǔ)設(shè)施等物質(zhì)體主導(dǎo)的流動網(wǎng)絡(luò)稱為“硬網(wǎng)絡(luò)”。城市旅游景點間的旅游流的不斷集聚與擴散使得區(qū)域旅游流呈現(xiàn)出空間網(wǎng)絡(luò)化態(tài)勢,其流網(wǎng)絡(luò)一般意義上指以人為主導(dǎo)的“軟網(wǎng)絡(luò)”。在城市旅游系統(tǒng)中,各旅游景點并不是孤立存在的,而是結(jié)合自身旅游地位與功能作用,利用自身資源特點展現(xiàn)出符合游客需要的地域特色,并與周邊旅游實體形成高度融合的具有互補性的網(wǎng)絡(luò)體系,這種關(guān)系型網(wǎng)絡(luò)關(guān)注于旅游節(jié)點在網(wǎng)絡(luò)結(jié)構(gòu)中的關(guān)系價值而弱化節(jié)點本身固有的優(yōu)劣勢。本文針對旅游流本質(zhì)特征,立足于多學(xué)科融合視角,創(chuàng)新研究方法,綜合貼切實用的研究理論,從根本上變革旅游流研究模式:首先改變過去微觀數(shù)據(jù)收集困難的窘境,充分利用網(wǎng)絡(luò)信息建立有關(guān)旅游流動的關(guān)系型數(shù)據(jù),得到真實有效的能夠反映旅游流動特征的基礎(chǔ)數(shù)據(jù);然后結(jié)合旅游活動與生俱來的社會性特點,應(yīng)用社會網(wǎng)絡(luò)理論闡釋旅游流網(wǎng)絡(luò)形成機制以及演化規(guī)律;最后在研究對象基礎(chǔ)屬性分析的基礎(chǔ)上進一步論證旅游流網(wǎng)絡(luò)的形成與變化在地域空間上的投影形狀以及對旅游社會經(jīng)濟帶來的影響變化。具體而言,通過分析旅游資源、旅游交通以及品牌形象等構(gòu)成旅游流系統(tǒng)的基礎(chǔ)元素,得知資源開發(fā)導(dǎo)向與資源存量存在偏差,而交通網(wǎng)絡(luò)格局進而影響整體旅游流的網(wǎng)絡(luò)結(jié)構(gòu),且品牌形象更新滯后,旅游即時效應(yīng)不顯著,不能形成持久穩(wěn)定的旅游吸引力。再者,把社會網(wǎng)絡(luò)分析與空間信息分析相結(jié)合,得到寧波城市旅游流網(wǎng)絡(luò)結(jié)構(gòu)相對不均衡,極化現(xiàn)象突出,大部分旅游節(jié)點的角色地位處于不斷變化之中,需要進一步完善構(gòu)成旅游流網(wǎng)絡(luò)的系統(tǒng)元素,促進邊緣旅游節(jié)點與中心強勢集聚核的關(guān)聯(lián)互動。通過詳實的研究分析與實證對比,認(rèn)為在本次論文分析過程中達到了所預(yù)期的研究深度:(1)融合多種理論和方法,為旅游流現(xiàn)象提出更加科學(xué)合理的解釋,并以網(wǎng)絡(luò)數(shù)據(jù)為主導(dǎo),創(chuàng)新旅游研究新思路。(2)著眼于對小尺度旅游流做精細化分析,彌補國內(nèi)旅游流研究不足,為地方旅游業(yè)發(fā)展規(guī)劃提出合理化建議與措施,使學(xué)術(shù)研究能夠快速轉(zhuǎn)化為實際應(yīng)用技術(shù)。(3)動靜結(jié)合探究城市旅游節(jié)點的中心性與結(jié)構(gòu)等級性,旅游節(jié)點的集聚擴散特性以及在整體旅游網(wǎng)絡(luò)中的角色地位,整體旅游網(wǎng)絡(luò)的冷熱不均現(xiàn)狀及成因,并根據(jù)寧波市旅游發(fā)展基礎(chǔ)及旅游社會經(jīng)濟現(xiàn)狀提出發(fā)展對策并給出優(yōu)化路徑。(4)從內(nèi)部和外部兩個層面分析寧波市旅游流網(wǎng)絡(luò)現(xiàn)狀,具體包括城市內(nèi)部旅游基礎(chǔ)和網(wǎng)絡(luò)結(jié)構(gòu)以及城市外部旅游形象,周邊競合環(huán)境等方面,以便為優(yōu)化區(qū)域景點間競合關(guān)系、提升城市旅游競爭力提出建議和措施。
[Abstract]:Urban flow networks are mainly formed through urban road networks, economic exchanges, information communication and people flow activities, in which people-led mobile networks are called "soft networks". Mobile networks dominated by physical objects such as infrastructure are called "hard networks". The continuous agglomeration and diffusion of tourist flow among urban tourist attractions make the regional tourism flow take on the situation of spatial networking, and its flow network generally refers to the "soft network" which is dominated by people. In the urban tourism system, the tourist attractions do not exist in isolation, but combine with their tourism status and function, using their own characteristics of resources to show the regional characteristics that meet the needs of tourists. The relational network focuses on the relationship value of tourism nodes in the network structure and weakens the inherent advantages and disadvantages of the nodes. In view of the essential characteristics of tourism flow, this paper bases on the perspective of multi-disciplinary integration, innovates research methods, synthesizes relevant and practical research theories, and fundamentally changes the research mode of tourism flow: first of all, it changes the dilemma of the past micro-data collection difficulty. Make full use of the network information to establish the relational data about the tourism flow, get the real and effective basic data which can reflect the characteristics of the tourism flow, and then combine the inherent social characteristics of the tourism activities, Using the theory of social network to explain the formation mechanism and evolution law of tourism flow network; Finally, on the basis of the analysis of the basic attributes of the object of study, the paper further demonstrates the formation and change of tourism flow network in the regional space and the impact on tourism social economy. In particular, by analyzing the basic elements of tourism flow system, such as tourism resources, tourism traffic and brand image, we know that there are deviations between resource development orientation and resource stock. However, the traffic network structure affects the network structure of the overall tourism flow, and the brand image updates lag behind, the immediate effect of tourism is not significant, and can not form a lasting and stable tourism attraction. Furthermore, by combining social network analysis with spatial information analysis, it is concluded that the network structure of Ningbo urban tourism flow is relatively unbalanced, polarization phenomenon is prominent, and the role of most tourism nodes is constantly changing. It is necessary to further improve the system elements of tourism flow network and promote the interaction between edge tourism nodes and the core of central strong agglomeration. Through detailed analysis and empirical comparison, it is concluded that the expected depth of research has been achieved in the process of this paper analysis: (1) integrating various theories and methods to provide a more scientific and reasonable explanation for the tourism flow phenomenon, and taking the network data as the leading factor. (2) focusing on the detailed analysis of small-scale tourism flows, making up for the lack of research on domestic tourism flows, and putting forward reasonable suggestions and measures for local tourism development planning. So that the academic research can be quickly transformed into practical application technology. (3) the dynamic and dynamic integration of urban tourism nodes of the central and structural hierarchy, tourism node agglomeration and diffusion characteristics and role in the overall tourism network, The present situation and causes of the unevenness of cold and heat in the whole tourism network are put forward according to the basis of tourism development and the present situation of tourism social economy in Ningbo. (4) the present situation of tourism flow network in Ningbo is analyzed from the internal and external aspects. In order to optimize the relationship between regional scenic spots and improve the competitiveness of urban tourism, it includes the tourism infrastructure and network structure, the external tourism image, the surrounding environment and so on.
【學(xué)位授予單位】：寧波大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F592.7

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