本文選題：南京市 + 親子旅游��； 參考：《南京師范大學(xué)》2017年碩士論文

【摘要】：隨著我國旅游業(yè)的快速發(fā)展,旅游者的消費(fèi)心理開始日漸成熟,已不滿足于以往走馬觀花式的旅游方式,“體驗式旅游”開始越來越得到市場青睞,而親子旅游市場也正逐漸成為旅游細(xì)分市場的重要部分,其發(fā)展前景廣闊,潛力巨大,如何將“體驗式旅游”植入親子旅游產(chǎn)品設(shè)計中,使親子家庭獲得獨(dú)特的旅游體驗,成為了親子旅游產(chǎn)品開發(fā)的關(guān)鍵問題。本文基于體驗旅游的相關(guān)理論,試圖將親子旅游產(chǎn)品開發(fā)設(shè)計與體驗性結(jié)合起來,通過分析親子旅游市場的態(tài)度、特征和消費(fèi)行為,以前瞻性的視角尋找體驗式親子旅游產(chǎn)品所需具備的特點(diǎn)、要素及開發(fā)模式等,對體驗式親子旅游產(chǎn)品開發(fā)及營銷進(jìn)行研究,達(dá)到能為親子旅游創(chuàng)造價值的效果。全文共分三大部分:第一部分是研究的基礎(chǔ)背景分析部分,包括第一章和第二章。綜述了國內(nèi)外相關(guān)研究的進(jìn)展,介紹了本文選題的背景、研究內(nèi)容、研究方法及技術(shù)路線等。并介紹了相關(guān)概念和理論基礎(chǔ),為本研究提供充分的理論基礎(chǔ)。第二部分對親子旅游市場進(jìn)行了系統(tǒng)研究,包括第三章到第五章的內(nèi)容,是文章的主體部分,主要從三個方面進(jìn)行闡述:首先,分析南京市旅游產(chǎn)品市場現(xiàn)狀,劃分南京市親子旅游產(chǎn)品類別,并運(yùn)用SWOT分析法對南京親子旅游市場的發(fā)展現(xiàn)狀進(jìn)行了深入剖析。其次,通過問卷調(diào)查對南京市親子旅游產(chǎn)品市場進(jìn)行了分析,包含市場特征、消費(fèi)者行為等。第三,根據(jù)對南京市親子旅游產(chǎn)品市場的分析,提出親子旅游產(chǎn)品設(shè)計、親子旅游產(chǎn)品營銷的思路。第三部分為結(jié)論,包括第六章內(nèi)容,總結(jié)了全文的主要觀點(diǎn)及結(jié)論,并指出了本研究的不足及今后需進(jìn)一步研究的問題。
[Abstract]:With the rapid development of China's tourism industry, the consumption psychology of tourists has become increasingly mature, which is not satisfied with the previous style of tourist style. "Experiential tourism" is becoming more and more popular in the market, and the market for parent-child tourism is becoming an important part of the subdivision of the market, with a broad prospect and great potential, such as How to put "experiential tourism" into the design of parent-child tourism products to make family family get a unique tourism experience has become a key problem for the development of parent-child tourism products. Based on the related theories of experience tourism, this paper tries to combine the development design and experience of parent-child tourism products and through the analysis of the attitude of parent-child tourism market. Characteristics and consumption behavior, looking for the features, elements and development models of experiential parent-child tourism products in a forward-looking perspective, to study the development and marketing of experiential parent-child tourism products to achieve the value of creating value for parent-child tourism. The full text is divided into three parts: the first part is the basic background analysis department of the study. It includes the first chapter and the second chapter. It summarizes the progress of the related research at home and abroad, introduces the background of the topic, the research content, the research method and the technical route. It also introduces the relevant concepts and theoretical bases, and provides the full theoretical basis for this study. The second part has carried out systematic research on the pro child tourism market, including third chapters. To the fifth chapter, the main part of the article is the main part of the article, mainly from three aspects: first, the analysis of the status of Nanjing tourism product market, the classification of Nanjing parent and child tourism products, and the use of SWOT analysis method of Nanjing parent tourism market development status of the in-depth analysis. Secondly, through the questionnaire survey on Nanjing City parents The tourism product market has been analyzed, including market characteristics, consumer behavior, etc. third. Based on the analysis of the market of Nanjing parent and child tourism products, the paper puts forward the design of parent-child tourism products and the marketing ideas of parent-child tourism products. The third part is the conclusion, including sixth chapters, summarizes the main views and conclusions of the full text, and points out the research. The shortcomings of the study and the further study in the future.
【學(xué)位授予單位】：南京師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F592.7

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