本文選題：戶外運(yùn)動(dòng)小鎮(zhèn) + 建設(shè)��； 參考：《浙江農(nóng)林大學(xué)》2017年碩士論文

【摘要】：隨著經(jīng)濟(jì)的發(fā)展和社會(huì)生活水平的提高,旅游業(yè)作為一項(xiàng)重要的生活性服務(wù)業(yè)成為推動(dòng)當(dāng)今世界經(jīng)濟(jì)發(fā)展的重要增長(zhǎng)極,不但發(fā)達(dá)國(guó)家高度重視旅游業(yè),發(fā)展中國(guó)家更是如此。中國(guó)在步入經(jīng)濟(jì)新常態(tài)后,努力挖掘居民消費(fèi)內(nèi)需提升增長(zhǎng)動(dòng)力成為當(dāng)務(wù)之急。契合當(dāng)前中國(guó)經(jīng)濟(jì)發(fā)展的迫切之需,“特色小鎮(zhèn)”應(yīng)運(yùn)而出,以此打造新的經(jīng)濟(jì)增長(zhǎng)點(diǎn)。戶外運(yùn)動(dòng)小鎮(zhèn)是“特色小鎮(zhèn)”中的一類(lèi),在美麗鄉(xiāng)村建設(shè)中極有活力。全國(guó)各山地小鎮(zhèn)抓住“旅游”這一契機(jī),競(jìng)相打造自創(chuàng)旅游品牌,推出自創(chuàng)旅游產(chǎn)品,提升旅游發(fā)展口碑,實(shí)現(xiàn)小鎮(zhèn)發(fā)展。但隨著城市化進(jìn)程的加速和旅游業(yè)的迅猛發(fā)展,山地旅游小鎮(zhèn)經(jīng)濟(jì)發(fā)展取得長(zhǎng)足進(jìn)步的同時(shí),也滋生了許多問(wèn)題,即如何以旅游規(guī)劃的角度,在盡量不破壞鄉(xiāng)村生態(tài)環(huán)境的前提下,結(jié)合鄉(xiāng)村的自然條件特點(diǎn)和旅游市場(chǎng)需求,準(zhǔn)確定位,找到漸進(jìn)可控的、具有活力的山地小鎮(zhèn)旅游建設(shè)發(fā)展道路,成為當(dāng)前新農(nóng)村建設(shè)中面臨亟待解決的重要課題。本文以寧海縣胡陳鄉(xiāng)這一山地旅游小鎮(zhèn)作為研究對(duì)象,結(jié)合當(dāng)前胡陳鄉(xiāng)實(shí)際條件,在科學(xué)合理的旅游發(fā)展機(jī)制和發(fā)展思想指導(dǎo)下提出胡陳鄉(xiāng)戶外運(yùn)動(dòng)小鎮(zhèn)旅游建設(shè)發(fā)展策略。希望能為我國(guó)當(dāng)前剛剛起步的戶外運(yùn)動(dòng)小鎮(zhèn)旅游建設(shè),尋求更系統(tǒng)更科學(xué)的理念指導(dǎo)、定位原理、規(guī)劃與發(fā)展戰(zhàn)略,使決策者能夠更全面科學(xué)理性的對(duì)待開(kāi)發(fā)工作,從而有助于戶外運(yùn)動(dòng)小鎮(zhèn)經(jīng)濟(jì)效益、社會(huì)效益及環(huán)境效益的獲得,使其成為景色優(yōu)美、生態(tài)和諧、具有鮮明地域特色、適宜人們居住和旅游的世外桃源。全文以市場(chǎng)細(xì)分和市場(chǎng)定位理論為基石,在文獻(xiàn)綜述和樣本調(diào)研的基礎(chǔ)上明確胡陳鄉(xiāng)發(fā)展戶外運(yùn)動(dòng)的必要性與可行性,并使用SWOT分析法分析了胡陳鄉(xiāng)戶外運(yùn)動(dòng)小鎮(zhèn)發(fā)展存在的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)以及威脅,從宏觀方面提出胡陳鄉(xiāng)建設(shè)運(yùn)動(dòng)小鎮(zhèn)的四大發(fā)展戰(zhàn)略:SO戰(zhàn)略、WO戰(zhàn)略、ST戰(zhàn)略和WT戰(zhàn)略。以此為統(tǒng)領(lǐng),結(jié)合調(diào)研,從微觀方面提出高起點(diǎn)規(guī)劃全方位建設(shè)、大眾化品牌效應(yīng)提升、線上線下融合發(fā)展、分層發(fā)展戶外運(yùn)動(dòng)項(xiàng)目、升級(jí)市場(chǎng)營(yíng)銷(xiāo)、提升名稱(chēng)推廣等六個(gè)方面的發(fā)展策略。
[Abstract]:With the development of economy and the improvement of social living standard, tourism, as an important living service industry, has become an important growth pole to promote the development of world economy, not only developed countries attach great importance to tourism, but also developing countries. After entering the new economic normal, it is urgent for China to tap the domestic consumption and promote the growth power. In line with the urgent need of China's economic development, "characteristic town" should be shipped out to create a new economic growth point. Outdoor sports town is a kind of special town, which is very active in the construction of beautiful countryside. All the mountain towns in China seize the opportunity of "tourism", compete to create their own tourism brands, launch their own tourism products, improve the reputation of tourism development, and realize the development of small towns. However, with the acceleration of urbanization process and the rapid development of tourism, the economic development of mountain tourism towns has made great progress, and at the same time, there are many problems, that is, how to plan tourism. On the premise of not destroying the rural ecological environment as far as possible, combining the characteristics of the rural natural conditions and the demand of the tourism market, we can find out the path of tourism construction and development of a gradually controllable and dynamic mountain town. It has become an important subject to be solved in the construction of new countryside. This paper takes Hu Chen Township, Ninghai County, as the research object, combining with the actual conditions of Hu Chen Township, and under the guidance of scientific and reasonable tourism development mechanism and development thought, puts forward the tourism construction and development strategy of Hu Chen Xiang Outdoor Sports Town. It is hoped that it can provide a more systematic and scientific idea guidance, positioning principle, planning and development strategy for the tourism construction of the outdoor sports town, which has just started in our country, so that the decision makers can deal with the development work more comprehensively and rationally. Therefore, it is helpful to obtain the economic, social and environmental benefits of the small town of outdoor sports, and make it a paradise with beautiful scenery, harmonious ecology, distinctive regional characteristics and suitable for people to live in and travel. Based on the theory of market segmentation and market positioning, this paper clarifies the necessity and feasibility of developing outdoor sports in Hu Chen Township on the basis of literature review and sample investigation. Using SWOT analysis method, this paper analyzes the advantages, disadvantages, opportunities and threats of the development of the outdoor sports town in Hu Chen Township, and puts forward four development strategies of Hu Chen Township Construction Movement Town from the macro aspect: the four development strategies: so, WO strategy, St strategy and WT strategy. Taking this as the leader and combining the investigation and research, the paper puts forward the following points: the omni-directional construction of high starting point planning, the promotion of popular brand effect, the integration of online and offline development, the layered development of outdoor sports projects, and the upgrading of marketing. Promotion of the name of the six aspects of the development strategy.
【學(xué)位授予單位】：浙江農(nóng)林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F592.7

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