發(fā)布時(shí)間：2018-06-19 17:00

  本文選題：自助游客感知 + 智慧旅游��； 參考：《東南學(xué)術(shù)》2017年01期

【摘要】：以旅游市場(chǎng)最大群體自助游客為研究主體,以智慧旅游平臺(tái)為客體,以自助游客了解旅游產(chǎn)品、制定旅游計(jì)劃、實(shí)施旅游計(jì)劃和分享旅游體驗(yàn)的行為過(guò)程為線索,建構(gòu)智慧旅游平臺(tái)對(duì)于自助游客行為影響的研究模型,并對(duì)自助游客體驗(yàn)感知進(jìn)行實(shí)證分析。研究顯示:智慧旅游平臺(tái)顯著正向影響自助游客旅游行為全過(guò)程,并提高自助旅游滿意度;分享旅游體驗(yàn)對(duì)自助游客認(rèn)知旅游產(chǎn)品具有顯著正向影響;自助游客的個(gè)體特征差異對(duì)智慧旅游滿意度具有不同影響。從我國(guó)智慧旅游的產(chǎn)業(yè)實(shí)踐看,"科技惠游"還未顯規(guī)模效應(yīng),智慧旅游平臺(tái)建構(gòu)尚有進(jìn)一步提升的空間。
[Abstract]:Taking the largest group of tourists in the tourism market as the research subject, taking the Intelligent Tourism platform as the object, taking the self-help tourists to understand the tourist products, making the tourism plan, implementing the tourism plan and sharing the travel experience, the research model of the influence of the Intelligent Tourism platform on the behavior of the self-help tourists and the self-help tourist experience are constructed. The research shows that the Intelligent Tourism platform significantly affects the whole process of self-help tourist behavior and improves the satisfaction of self-help tourism, and the sharing of tourism experience has a significant positive impact on the cognitive tourism products of self-help tourists; the individual characteristics of self-help tourists have different effects on the satisfaction of intelligent tourism. The industrial practice of smart tourism in China shows that "technology tourism" has not yet shown the scale effect, and there is room for further improvement in the construction of smart tourism platform.
【作者單位】： 山西大學(xué)歷史文化學(xué)院;
【分類(lèi)號(hào)】：F592.7

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本文編號(hào)：2040564