本文選題：需求 + 旅游市場(chǎng)��； 參考：《北京交通大學(xué)》2014年碩士論文

【摘要】：中國(guó)和斯洛伐克是傳統(tǒng)的友邦,無(wú)論在經(jīng)濟(jì)還是文化方面都擁有良好的合作傳統(tǒng),斯洛伐克具有豐富的旅游資源,風(fēng)景秀麗,文化獨(dú)特,是旅游的圣地。雖然在旅游業(yè)的合作尚處在萌芽階段,但是可以看到了兩國(guó)間未來(lái)合作的巨大前景,筆者選取這個(gè)課題進(jìn)行研究具有重要的意義,不僅能促進(jìn)斯洛伐克旅游業(yè)對(duì)中國(guó)市場(chǎng)的開(kāi)發(fā),也能促進(jìn)斯洛伐克旅游業(yè)的發(fā)展和兩國(guó)的外交關(guān)系。筆者運(yùn)用了調(diào)查法和文獻(xiàn)法進(jìn)行研究,主要是從旅游需求的角度出發(fā),研究斯洛伐克對(duì)中國(guó)旅游市場(chǎng)的需求以及中國(guó)旅游市場(chǎng)的特征,最終分析斯洛伐克對(duì)中國(guó)旅游市場(chǎng)開(kāi)發(fā)存在的問(wèn)題,提出斯洛伐克根據(jù)中國(guó)游客需求對(duì)中國(guó)旅游市場(chǎng)進(jìn)一步開(kāi)發(fā)的措施。最終,通過(guò)對(duì)斯洛伐克對(duì)中國(guó)旅游市場(chǎng)的開(kāi)發(fā)分析,可以發(fā)現(xiàn)中國(guó)旅游市場(chǎng)有巨大的潛力,但是斯洛伐克隊(duì)中國(guó)旅游市場(chǎng)的開(kāi)發(fā)存在很多的問(wèn)題,比如宣傳不到位,不能正確的把我中國(guó)游客的需求和品牌效應(yīng)不好等,斯洛伐克應(yīng)該從旅游市場(chǎng)需求的角度出發(fā),把握好中國(guó)旅游市場(chǎng)的旅游的時(shí)空分布規(guī)律、旅游偏好選擇和游客流向,有利于選準(zhǔn)目標(biāo)市場(chǎng),進(jìn)行有重點(diǎn)、分層次的開(kāi)發(fā),以達(dá)到拓展入境旅游市場(chǎng)的目的,最終促進(jìn)埃洛伐克和中國(guó)旅游的全面協(xié)調(diào)發(fā)展。
[Abstract]:China and Slovakia are traditional friends, both in economic and cultural aspects have a good tradition of cooperation, Slovakia has rich tourism resources, beautiful scenery, unique culture, tourism is the Holy Land. Although the cooperation in the tourism industry is still in its infancy, it can be seen that the future cooperation between the two countries has great prospects. It is of great significance for the author to select this topic for study. It can not only promote the development of the Chinese market in Slovakia's tourism industry, but also promote the development of Slovakia's tourism industry and the diplomatic relations between the two countries. The author uses the investigation method and the literature method to carry on the research, mainly from the tourism demand angle, studies the Slovakia to the Chinese tourism market demand and the Chinese tourism market characteristic, Finally, this paper analyzes the problems existing in the development of Chinese tourism market in Slovakia, and puts forward some measures to further develop the tourism market in China according to the demand of Chinese tourists. Finally, by analyzing the development of the Chinese tourism market in Slovakia, we can find that the Chinese tourism market has great potential. However, there are many problems in the development of the Chinese tourism market of the Slovak team, such as lack of publicity. We cannot correctly put the demand of Chinese tourists and the bad brand effect, etc. Slovakia should proceed from the perspective of the demand of the tourist market, grasp the space-time distribution law of tourism in China's tourism market, tourism preference choice and tourist flow, etc. It is propitious to select the target market and carry on the key and hierarchical development in order to expand the inbound tourism market and finally promote the overall and coordinated development of Elovac and Chinese tourism.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F592.6

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 李金榮;褚小淇;戴紅梅;;淺論政府旅游營(yíng)銷(xiāo)[J];長(zhǎng)白學(xué)刊;2008年03期

2 羅先香,鄧偉;基于ART理論的自組織神經(jīng)網(wǎng)絡(luò)模型在水資源分類(lèi)中的應(yīng)用[J];長(zhǎng)春科技大學(xué)學(xué)報(bào);2001年01期

3 孫根年;國(guó)際旅游支付方程、支付等級(jí)與旅游偏好[J];地理學(xué)與國(guó)土研究;2001年01期

4 保繼剛,鄭海燕,戴光全;桂林國(guó)內(nèi)客源市場(chǎng)的空間結(jié)構(gòu)演變[J];地理學(xué)報(bào);2002年01期

5 胡勇;黃磊;;中國(guó)大陸赴香港旅游預(yù)測(cè)模型[J];國(guó)際經(jīng)貿(mào)探索;2008年05期

6 殷書(shū)爐;楊立勛;;旅游需求預(yù)測(cè)方法與模型評(píng)述[J];甘肅省經(jīng)濟(jì)管理干部學(xué)院學(xué)報(bào);2008年03期

7 衣傳華;旅游景觀大量重復(fù)建設(shè)的經(jīng)濟(jì)學(xué)分析[J];經(jīng)濟(jì)師;2003年07期

8 張朝暉,陸玉昌,張鈸;利用神經(jīng)網(wǎng)絡(luò)發(fā)現(xiàn)分類(lèi)規(guī)則[J];計(jì)算機(jī)學(xué)報(bào);1999年01期

9 吳江華,葛兆帥,楊達(dá)源;基于人工神經(jīng)網(wǎng)絡(luò)的國(guó)際入境旅游需求的定量分析與預(yù)測(cè)——以日本對(duì)香港的國(guó)際旅游需求分析為例[J];旅游學(xué)刊;2002年03期

10 楊立勛;殷書(shū)爐;;人工智能方法在旅游預(yù)測(cè)中的應(yīng)用及評(píng)析[J];旅游學(xué)刊;2008年09期

，

本文編號(hào)：1924490