發(fā)布時(shí)間：2018-05-19 11:00

  本文選題：CVM + 森林景區(qū)��； 參考：《林業(yè)經(jīng)濟(jì)問(wèn)題》2017年03期

【摘要】：基于抗議支付視角,以福州國(guó)家森林公園為例,通過(guò)建立Mlogit模型檢驗(yàn)CVM評(píng)價(jià)森林景區(qū)游憩價(jià)值的內(nèi)容效度,并利用Logit模型對(duì)抗議支付的影響因素進(jìn)行識(shí)別。結(jié)果表明:游客的"零支付"類型能有效地被關(guān)鍵變量識(shí)別出來(lái),說(shuō)明游客能夠較好地理解問(wèn)卷內(nèi)容,從某種角度上可以認(rèn)為CVM在評(píng)估森林景區(qū)的游憩價(jià)值中具有較好的內(nèi)容效度。游客個(gè)人收入、距離、性別以及年齡均對(duì)"抗議支付"產(chǎn)生了不同的影響。Logit模型預(yù)測(cè)"抗議支付"的正確概率僅為69.4%,影響"抗議支付"的重要因素還有待進(jìn)一步識(shí)別和驗(yàn)證。
[Abstract]:Based on the perspective of protest payment, this paper takes Fuzhou National Forest Park as an example to test the content validity of CVM in evaluating the recreational value of forest scenic spots by establishing Mlogit model, and using Logit model to identify the influencing factors of protest payment. The results show that the "zero payment" type of tourists can be effectively identified by key variables, indicating that tourists can better understand the contents of the questionnaire. From a certain point of view, it can be concluded that CVM has better content validity in evaluating the recreational value of forest scenic spots. Personal income, distance, sex and age all have different effects on "protest payment". Logit model predicts that the correct probability of "protest payment" is only 69.4, and the important factors that influence "protest payment" need to be further identified and verified.
【作者單位】： 福建農(nóng)林大學(xué)管理學(xué)院(旅游學(xué)院);
【基金】：福建省自然科學(xué)基金資助項(xiàng)目(2015J01280)
【分類號(hào)】：F592.7;S788.2

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