本文選題：RMP + 休閑旅游�。� 參考：《廣西大學(xué)》2014年碩士論文

【摘要】：時(shí)代在進(jìn)步,旅游業(yè)在不斷發(fā)展,近年來旅游業(yè)已經(jīng)從傳統(tǒng)的觀光旅游向休閑旅游轉(zhuǎn)變,現(xiàn)代人們快節(jié)奏的生活方式,也驅(qū)使人們對(duì)休閑旅游的關(guān)注逐漸增加,逐漸引發(fā)了我國“休閑旅游”熱潮。而休閑旅游產(chǎn)品開發(fā)的研究,逐漸成為我國旅游業(yè)進(jìn)一步發(fā)展中面臨的重要課題。 河南省開封市具有開展休閑旅游得天獨(dú)厚的資源條件,本文選擇開封市(主要是開封市區(qū))作為實(shí)證研究的對(duì)象,通過梳理國內(nèi)外相關(guān)文獻(xiàn)資料,對(duì)開封市開發(fā)休閑旅游進(jìn)行RMP分析,并通過市場問卷調(diào)查,提出開封市休閑旅游產(chǎn)品開發(fā)思路,進(jìn)而提出開封市休閑旅游產(chǎn)品的開發(fā)體系及開發(fā)策略。 本文首先對(duì)國內(nèi)外相關(guān)研究文獻(xiàn)進(jìn)行綜述,分析了目前對(duì)休閑旅游及休閑旅游產(chǎn)品開發(fā)的研究現(xiàn)狀。并從休閑旅游、休閑旅游產(chǎn)品等相關(guān)概念入手,界定了休閑旅游產(chǎn)品的特征,并進(jìn)一步探討休閑旅游產(chǎn)品開發(fā)的理論基礎(chǔ)。再利用昂普模式,對(duì)開封市休閑旅游資源進(jìn)行R性分析,提煉出開封市休閑旅游資源的特色、可能轉(zhuǎn)化的休閑旅游產(chǎn)品；同時(shí)利用昂普模式,對(duì)開封市的休閑旅游市場進(jìn)行M性分析,并進(jìn)一步運(yùn)用問卷調(diào)查的研究方法,深入分析開封市休閑旅游市場,對(duì)開封市休閑旅游客源市場從距離遠(yuǎn)近和目標(biāo)人群特征上進(jìn)行細(xì)分�；趯�(duì)開封市休閑旅游產(chǎn)品開發(fā)的R性分析和M性分析,提出開封市休閑旅游產(chǎn)品開發(fā)的整體思路,并從傳統(tǒng)休閑旅游產(chǎn)品的升級(jí)和改造、有針對(duì)性開發(fā)特色休閑旅游產(chǎn)品兩個(gè)層面提出開封市休閑旅游產(chǎn)品開發(fā)的體系。最后探討了開封市休閑旅游產(chǎn)品的開發(fā)策略。本文對(duì)開封市休閑旅游產(chǎn)品開發(fā)的研究,對(duì)開封市的旅游提升、開封市休閑旅游的發(fā)展起到一定借鑒意義。
[Abstract]:In recent years, the tourism industry has changed from traditional tourism to leisure tourism. The fast-paced lifestyle of modern people has also driven people to pay more attention to leisure tourism. Gradually triggered our country "leisure tourism" upsurge. The research on the development of leisure tourism products has gradually become an important subject in the further development of tourism industry in China. Kaifeng City in Henan Province has unique resources for leisure tourism. This paper chooses Kaifeng City (mainly Kaifeng City) as the object of empirical research, and combs the relevant literature and materials at home and abroad. This paper makes RMP analysis on the development of leisure tourism in Kaifeng city, and puts forward the idea of developing leisure tourism products in Kaifeng city through the questionnaire survey of the market, and then puts forward the development system and development strategy of leisure tourism products in Kaifeng city. In this paper, the domestic and foreign related research literature is reviewed, and the current research status of leisure tourism and leisure tourism product development is analyzed. Starting with the related concepts of leisure tourism and leisure tourism products, this paper defines the characteristics of leisure tourism products, and further discusses the theoretical basis for the development of leisure tourism products. Then using the Unpu model to carry on R sex analysis to the leisure tourism resources of Kaifeng, extract the characteristics of the leisure tourism resources of Kaifeng, which may transform the leisure tourism products, and at the same time, make use of the Unpu model, This paper analyzes the leisure tourism market in Kaifeng City, and further analyzes the leisure tourism market in Kaifeng City by means of questionnaire survey. Kaifeng leisure tourism source market from the distance and the characteristics of the target population were subdivided. Based on the R and M analysis of the development of leisure tourism products in Kaifeng, this paper puts forward the overall idea of the development of leisure tourism products in Kaifeng, and upgrading and reforming the traditional leisure tourism products. The development system of Kaifeng leisure tourism product is put forward in two aspects. Finally, the development strategy of Kaifeng leisure tourism products is discussed. This paper studies the development of leisure tourism products in Kaifeng, and plays a certain reference to the promotion of tourism in Kaifeng and the development of leisure tourism in Kaifeng.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.7

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