本文選題：洋河鎮(zhèn) + 生態(tài)農(nóng)業(yè)��； 參考：《青島大學(xué)》2017年碩士論文

【摘要】：久居城市的人們時刻被鋼鐵森林和霧霾包圍,感受著城市快進(jìn)式的發(fā)展節(jié)奏,身負(fù)著沉重的工作和生活壓力,對輕松、愜意的田園生活有了更為深切的親近感。農(nóng)業(yè)生態(tài)旅游在這種大的時代背景下應(yīng)運(yùn)而生,它遠(yuǎn)離都市的喧囂,能為眾多的城市人提供返璞歸真、親近自然、享受綠色健康飲食的環(huán)境,滿足了大眾的需求。農(nóng)業(yè)生態(tài)旅游通過高度還原農(nóng)家生活、勞作、飲食等因素,讓游客參與其中,在簡單的民俗生活中獲得精神和物質(zhì)的滿足感。目前,我國城市周邊的農(nóng)業(yè)生態(tài)旅游項(xiàng)目發(fā)展前景看好。在此背景下,洋河鎮(zhèn)充分挖掘全鎮(zhèn)資源,堅持以生態(tài)旅游為突破,以“美麗經(jīng)濟(jì)”引領(lǐng)洋河新發(fā)展。本文以生態(tài)農(nóng)業(yè)觀光的相關(guān)理論為基礎(chǔ),通過對洋河鎮(zhèn)農(nóng)業(yè)旅游資源的實(shí)地研究分析,分析洋河鎮(zhèn)發(fā)展生態(tài)農(nóng)業(yè)觀光園的自然社會經(jīng)濟(jì)條件和必要性,同時運(yùn)用SWOT分析法對洋河鎮(zhèn)發(fā)展生態(tài)農(nóng)業(yè)觀光園項(xiàng)目進(jìn)行優(yōu)勢、劣勢、機(jī)會、威脅分析,并對洋河鎮(zhèn)生態(tài)農(nóng)業(yè)觀光園項(xiàng)目進(jìn)行客源市場、營銷策略與效益進(jìn)行分析,提出了洋河鎮(zhèn)觀光農(nóng)業(yè)發(fā)展的對策及建議,以觀光服務(wù)型農(nóng)業(yè)為基礎(chǔ)模式,統(tǒng)一規(guī)劃合理布局精細(xì)功能分區(qū)、開放融資渠道引進(jìn)社會資金支持、拓展旅游項(xiàng)目種類提升游客體驗(yàn)度、引進(jìn)農(nóng)業(yè)新技術(shù)開發(fā)現(xiàn)代農(nóng)業(yè)、深層次開發(fā)延長產(chǎn)業(yè)鏈條。探索適合洋河鎮(zhèn)的觀光農(nóng)業(yè)模式。對洋河鎮(zhèn)生態(tài)農(nóng)業(yè)觀光園準(zhǔn)確認(rèn)識發(fā)展機(jī)遇,充分利用自身優(yōu)勢,展現(xiàn)洋河特色,具有重要現(xiàn)實(shí)意義。對其他地區(qū)發(fā)展生態(tài)農(nóng)業(yè)觀光園也具有參考意義。
[Abstract]:People living in the city are surrounded by steel forest and haze all the time, feel the rapid development rhythm of the city, bear the heavy pressure of work and life, and have a deeper affinity for the relaxed and comfortable pastoral life. Agricultural ecotourism emerges as the times require in such a big background, it is far from the noise of the city, it can provide a return to nature for many urban people, close to nature, enjoy the environment of green and healthy diet, and meet the needs of the public. Agricultural ecotourism through the highly restored farm life, work, diet and other factors, so that tourists participate in the simple folk life in the spirit and material satisfaction. At present, our country city periphery agricultural ecotourism project development prospect is bright. Under this background, Yanghe Town fully excavates the resources of the whole town, insists on taking ecotourism as the breakthrough, and takes "beautiful economy" to lead the new development of Yanghe River. Based on the theory of eco-agricultural tourism, this paper analyzes the natural social and economic conditions and necessity of the development of eco-agricultural tourism park in Yanghe Town through the field research and analysis of agricultural tourism resources in Yanghe Town. At the same time, SWOT analysis method is used to analyze the advantages, disadvantages, opportunities and threats of developing eco-agricultural sightseeing park project in Yanghe Town, and the tourist market, marketing strategy and benefit of the eco-agricultural sightseeing garden project in Yanghe Town are analyzed. The countermeasures and suggestions for the development of sightseeing agriculture in Yanghe Town are put forward. Based on the model of sightseeing service-oriented agriculture, the rational layout and fine functional zoning are unified, and the financing channels are opened to introduce social capital support. Expanding the types of tourism projects to enhance the tourist experience, introducing new agricultural technology to develop modern agriculture, deep development and extension of the industrial chain. To explore the suitable tourist agriculture model of Yanghe Town. It is of great practical significance to accurately understand the development opportunities of Yanghe Town Eco-agricultural sightseeing Park, make full use of its own advantages and show the characteristics of Yanghe River. Other areas to develop ecological agricultural tourism park also has reference significance.
【學(xué)位授予單位】：青島大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F592.7;F327

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