本文選題：旅游業(yè) + 旅游金融　； 參考：《金融論壇》2017年09期

【摘要】：銀行的旅游金融業(yè)務(wù)以其獨(dú)有的專業(yè)技術(shù)和信息優(yōu)勢(shì),能切實(shí)有效地為旅游產(chǎn)業(yè)提供直接金融供給。銀行旅游金融對(duì)旅游客戶提供的服務(wù)是綜合化的,銀行旅游金融的風(fēng)險(xiǎn)管理是數(shù)據(jù)型的,銀行旅游金融的研發(fā)體系是獨(dú)創(chuàng)性的。旅游金融思維是銀行實(shí)現(xiàn)其價(jià)值轉(zhuǎn)換與商業(yè)模式重構(gòu)的行動(dòng)先導(dǎo),集群思維、IP思維、互聯(lián)網(wǎng)思維和體驗(yàn)思維,既是銀行規(guī)劃旅游金融的方法論,也是發(fā)揮旅游金融功能的模式論。
[Abstract]:The tourism finance business of the bank can provide direct financial supply to the tourism industry with its unique technical and information advantages. The service provided by bank tourism finance is comprehensive, the risk management of bank tourism finance is data type, and the research and development system of bank tourism finance is originality. Tourism finance thinking is the guide of bank to realize its value conversion and business model reconstruction. Cluster thinking, Internet thinking and experience thinking are the methodology of bank planning tourism finance. It is also the mode theory of exerting the function of tourism finance.
【作者單位】： 云南師范大學(xué);
【分類號(hào)】：F592;F832
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本文編號(hào)：1872805