本文選題：青島 + 留學生�。� 參考：《中國海洋大學》2014年碩士論文

【摘要】：當前，隨著世界經(jīng)濟一體化和教育全球化的深入發(fā)展，各國為吸引利用國際人才資源，促進經(jīng)濟可持續(xù)發(fā)展，均非常重視拓展國際教育，推動學生國際流動，吸引國際學生就讀。近年來,隨著中國經(jīng)濟社會又好又快的發(fā)展和國際影響力不斷提升,來華留學生規(guī)模逐年快速擴大,2013年共有來自200個國家和地區(qū)的356,499名各類外國留學人員分布在全國31個省、自治區(qū)、直轄市的746所高等院校、科研院所和其它教學機構中學習(以上數(shù)據(jù)均不含臺灣省、香港特別行政區(qū)和澳門特別行政區(qū))，比2012年增長8.58%。根據(jù)《留學中國計劃》，國家力爭到2020年外國留學生人數(shù)達到50萬，成為亞洲最大的留學目的地國家。 留學生不僅為留學所在地帶來了龐大的學費收入與相關學業(yè)消費，還和探訪親友一起為留學所在地催生了較大規(guī)模且快速增長的新興旅游市場。留學生及其探訪親友是旅游消費者中的一個特殊細分群體,有其自身的旅游行為偏好。了解留學生及其探訪親友旅游行為特征,不僅可以充實和豐富旅游行為學,拓展對國際旅游市場的研究思路,還可以引起中國旅游界對于此新興市場的高度重視，幫助旅游產(chǎn)品提供者全面深入了解外國留學生的消費需求和偏好,為專類旅游產(chǎn)品的開發(fā)和市場營銷策略的制定奠定基礎。 本研究選擇國際著名旅游城市青島為研究出發(fā)地，以在青島的留學生及其探訪親友為研究對象，通過對青島外國留學生及其來訪親友的旅游行為偏好研究來探究留學生旅游消費特點，并在此基礎上對現(xiàn)今旅游產(chǎn)品、旅游營銷方式進行相應的改進和新產(chǎn)品的設計，以促進留學生旅游市場的發(fā)展。本文通過對代表性較強的外國留學生進行訪談和問卷調查，，首先對其結果進行描述性分析，然后運用SPSS、Excel2007等統(tǒng)計分析軟件對來華外國留學生旅游的影響因素進行數(shù)據(jù)分析，提取出與外國留學生旅游消費行為關聯(lián)度大的相關因素，最后根據(jù)研究結果提出可供選擇的旅游市場營銷策略，為旅游產(chǎn)品供給者提供留學生旅游市場開發(fā)的新思路�？梢灾v，本研究既有一定的理論意義，又有良好的應用價值。
[Abstract]:At present, with the deepening development of world economic integration and educational globalization, in order to attract and utilize international human resources and promote sustainable economic development, all countries attach great importance to expanding international education and promoting the international flow of students. Attract international students. In recent years, with the sound and rapid development of China's economy and society and the continuous improvement of international influence, the scale of foreign students coming to China has expanded rapidly year by year. In 2013, a total of 356499 foreign students of all kinds from 200 countries and regions were distributed in 31 provinces across the country. The 746 institutions of higher learning, research institutes and other educational institutions in the autonomous regions and municipalities directly under the Central Government (excluding Taiwan Province, Hong Kong Special Administrative region and Macao Special Administrative region) increased 8.58% compared with 2012. According to the China Program of studying abroad, the country aims to reach 500000 foreign students by 2020, making it the largest destination country in Asia. Foreign students not only bring huge tuition income and related academic consumption to the places where they study, but also create a large and fast growing tourism market for the places where they study abroad together with their relatives and friends. International students and their visiting relatives and friends are a special subgroup of tourism consumers, and they have their own preference for tourism behavior. Understanding the tourist behavior characteristics of overseas students and their visiting relatives and friends can not only enrich and enrich tourism behavior, expand the research ideas of the international tourism market, but also arouse the great attention of the Chinese tourism industry to this emerging market. To help tourism product providers fully understand the consumption needs and preferences of foreign students, and lay the foundation for the development of special tourism products and the formulation of marketing strategies. In this study, Qingdao, a famous international tourist city, was chosen as the starting point of the study, and the overseas students in Qingdao and their relatives and friends were chosen as the research objects. Based on the research on the tourism behavior preference of Qingdao foreign students and their visiting relatives and friends, the characteristics of overseas students' tourism consumption are explored, and on this basis, the corresponding improvement and the design of new products are carried out on the basis of the current tourism products and tourism marketing methods. In order to promote the development of foreign student tourism market. Through the interview and questionnaire survey of the representative foreign students, this paper first analyzes the results of the survey, and then uses SPSS Excel 2007 and other statistical analysis software to analyze the factors affecting the tourism of foreign students in China. The factors related to the tourism consumption behavior of foreign students are extracted. Finally, according to the research results, the tourism marketing strategy is put forward, which provides a new way for the tourism product suppliers to develop the tourism market for foreign students. It can be said that this study has some theoretical significance and good application value.
【學位授予單位】：中國海洋大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7

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本文編號：1813411