本文選題：遂昌 + 老年旅游產品��； 參考：《西北師范大學》2014年碩士論文

【摘要】：隨著我國人口老齡化進程的加劇,老年旅游業(yè)迅速成為旅游市場的重要組成部分。當前有相當一部分老年人身體素質和心理狀態(tài)良好,特別是企事業(yè)單位的離退休干部、退休教師、醫(yī)生、文化工作者及較為富裕的老年人，成為了老年旅游市場的重點人群，他們有充足的可支配時間、資金加上子女的支持、政府和企業(yè)對老年旅游的重視，老年人出游的欲望較之還在辛苦打拼事業(yè)的年輕人更加的迫切。從某種意義上說,旅游已經成為老年人常態(tài)化的一種休閑生活方式。 而另一方面，我們清晰的發(fā)現，我國的老年旅游產品存在著價格機制不統(tǒng)一、保障服務不到位、產品開發(fā)和品牌打造不明確等不利因素，缺少對老年人特點的研究，沒有開發(fā)真正適合老年人生理、心理特點的老年旅游產品，老年人需求與老年旅游產品開發(fā)的滯后性矛盾突出。市場上急需滿足老年人對旅游產品的需求。 本文選取遂昌作為老年旅游產品開發(fā)目的地進行探討。首先分析了老年旅游產品的特征，研究了老年旅游產品開發(fā)的必要性和可行性，認為老年旅游產品開發(fā)存在極佳發(fā)展空間。其次，根據基礎條件，對遂昌的老年旅游產品開發(fā)的優(yōu)勢和劣勢進行分析，認為遂昌有條件并且必須進行老年旅游產品的開發(fā)。最后，，根據遂昌縣現有條件和老年旅游產品存在的問題，規(guī)劃了老年旅游產品的設計四要素，并提出了開發(fā)的策略和建議。
[Abstract]:With the aggravation of the aging population in China, the aged tourism industry has become an important part of the tourism market. At present, quite a number of elderly people are in good physical and psychological condition. In particular, retired cadres, retired teachers, doctors, cultural workers and relatively wealthy elderly people in enterprises and institutions have become the key groups in the elderly tourism market. They have plenty of time at their disposal, money and the support of their children, the government and businesses pay more attention to the elderly travel, the older people's desire to travel is more urgent than the young people who are still working hard. In a sense, tourism has become a regular way of leisure life for the elderly. On the other hand, we clearly found that the elderly tourism products in our country are lack of research on the characteristics of the elderly, such as the price mechanism is not uniform, the security services are not in place, the product development and the brand building are not clear and so on. There are no tourism products which are suitable for the physiological and psychological characteristics of the elderly, and the contradiction between the needs of the elderly and the development of the tourism products for the elderly is outstanding. There is an urgent need to meet the needs of the elderly for tourism products in the market. In this paper, Suichang is chosen as the destination of tourism product development for the elderly. Firstly, this paper analyzes the characteristics of the tourism products for the elderly, studies the necessity and feasibility of the development of the tourism products for the elderly, and thinks that there is an excellent development space for the development of the tourism products for the elderly. Secondly, according to the basic conditions, this paper analyzes the advantages and disadvantages of the development of the aged tourism products in Suichang, and concludes that Suichang has the conditions and must develop the tourism products for the elderly. Finally, according to the existing conditions of Suichang County and the problems existing in the tourism products for the aged, four elements of the design of the tourism products for the elderly are planned, and the development strategies and suggestions are put forward.
【學位授予單位】：西北師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7;D669.6

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