本文選題：環(huán)城游憩帶　切入點：濟寧市　出處：《山東師范大學(xué)》2014年碩士論文

【摘要】：環(huán)城游憩帶是城市和鄉(xiāng)村之間的互動開放空間，是本地居民和游客出游、休憩的新型體驗場，有利于促進(jìn)城鄉(xiāng)之間的交流、促使當(dāng)?shù)卣途用癖Ｗo(hù)生態(tài)環(huán)境、促進(jìn)城市和農(nóng)村之間的文化、經(jīng)濟、信息交流，促進(jìn)區(qū)域旅游業(yè)和社會的全面發(fā)展。濟寧是“孔孟之鄉(xiāng)”、“運河之都”，擁有豐富的旅游文化資源，是我國著名的旅游勝地，但休閑游憩發(fā)展卻還處于初級階段。研究濟寧環(huán)城游憩帶開發(fā)戰(zhàn)略是非常有必要的。 論文第一部分主要介紹了研究的背景、國內(nèi)外研究情況、研究方式等內(nèi)容；第二部分介紹了環(huán)城游憩帶開發(fā)的有關(guān)理論與基本情況，分析了濟寧環(huán)城游憩帶開發(fā)條件及存在問題；第三部分主要通過SWOT分析法指出了濟寧市環(huán)城游憩帶開發(fā)存在的優(yōu)勢、劣勢、面臨的機遇和挑戰(zhàn)等；第四、第五部分主要介紹了濟寧市環(huán)城游憩帶開發(fā)戰(zhàn)略制定及實施策略，在swoT矩陣的基礎(chǔ)上得出了so、wo、sT、 wT戰(zhàn)略及相應(yīng)的發(fā)展思路，分析了環(huán)城游憩帶開發(fā)營銷策略實施；第六部分針對戰(zhàn)略實施提出了濟寧環(huán)城游憩帶開發(fā)戰(zhàn)略實施保障措施；第七部分主要是結(jié)論和展望。 本文通過設(shè)計并發(fā)放調(diào)查問卷，對濟寧市居民休閑游憩狀況進(jìn)行了抽樣調(diào)查，總體上能較好的反映客源市場特征和各項指標(biāo)，并通過SWOT分析法對環(huán)城游憩帶開發(fā)戰(zhàn)略進(jìn)行了詳細(xì)分析，，提出了可行性發(fā)展思路，對傳統(tǒng)旅游城市旅游業(yè)轉(zhuǎn)型發(fā)展具有一定的借鑒意義。
[Abstract]:The urban recreation zone is an interactive open space between the city and the countryside. It is a new experience place for local residents and tourists to travel and rest. It is helpful to promote the communication between urban and rural areas and to promote the local government and residents to protect the ecological environment.Promote cultural, economic and information exchange between urban and rural areas, and promote the overall development of regional tourism and society.Jining is "the hometown of Confucius and Mencius" and "the Capital of Canal", which is rich in tourist cultural resources and is a famous tourist resort in China, but the development of leisure and recreation is still in its infancy.It is necessary to study the development strategy of Jining Roundabout Recreation Zone.The first part of the paper mainly introduces the research background, the domestic and foreign research situation, the research method and so on, the second part introduces the related theory and the basic situation of the development of the recreation belt around the city.The third part mainly points out the advantages, disadvantages, opportunities and challenges of the development of the recreation belt around the city of Jining through the SWOT analysis; fourth, the paper analyzes the development conditions and existing problems of the recreation belt around the city of Jining, and points out the advantages, disadvantages, opportunities and challenges of the development of the recreation belt around the city of Jining by SWOT analysis.The fifth part mainly introduces the development strategy and the implementation strategy of the recreation belt around the city of Jining. Based on the swoT matrix, the strategy and the corresponding development ideas are obtained, and the implementation of the development and marketing strategy of the recreation belt around the city is analyzed.The sixth part puts forward the protection measures for the development of Jining City Recreation Zone, and the seventh part is the conclusion and prospect.By designing and issuing questionnaires, this paper makes a sampling survey on the leisure and recreation status of residents in Jining, which can reflect the characteristics of the tourist market and various indicators.The development strategy of the recreation belt around the city is analyzed in detail through SWOT analysis, and the feasible development idea is put forward, which has certain reference significance for the transformation and development of the tourism industry in the traditional tourism city.
【學(xué)位授予單位】：山東師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7

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