本文選題：生態(tài)角度　切入點：營銷角度　出處：《福建茶葉》2017年05期 　論文類型：期刊論文

【摘要】：為了迎合消費者前往度假旅游區(qū)的消費偏好,需要做好茶室展銷體驗空間設計工作。本文以巴蜀文化作為文化背景。歸因于:第一,茶室建設在于滿足消費者休閑娛樂的需要。第二,茶室建設還在于將茶文化襯托出來。第三,茶室建設還在于推動當?shù)夭枞~產(chǎn)品的銷售�？臻g設計的實施方案包括:確定空間設計的功能定位、形成范圍經(jīng)濟下區(qū)位選擇、多元角度下打造功能區(qū)域、合理裝飾茶室空間的墻體等四個方面的構成。
[Abstract]:In order to cater to the consumer's consumption preference, we need to do a good job in designing the experience space of tea house exhibition and sales. This paper takes Bashu culture as the cultural background. The reasons are as follows: first, Teahouse construction is to meet the needs of consumers for leisure and entertainment. Second, teahouse construction also lies in setting off tea culture. Third, The construction of tea house is also to promote the sale of local tea products. The implementation scheme of space design includes: determining the function orientation of space design, forming location choice under scope economy, creating functional area from multiple angles. Reasonable decoration of the teahouse space wall and other four aspects of the composition.
【作者單位】： 南通職業(yè)大學;
【分類號】：F592;TS971
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本文編號：1611846