發(fā)布時(shí)間：2018-03-02 10:07

  本文關(guān)鍵詞： 濱海城市 旅游產(chǎn)業(yè) 核心競(jìng)爭(zhēng)力 評(píng)價(jià) 威海市　出處：《大連海事大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：旅游業(yè)是很多濱海城市國(guó)民經(jīng)濟(jì)的支柱產(chǎn)業(yè),日益受到世界各沿海國(guó)家的重視。進(jìn)入21世紀(jì)后的十幾年,我國(guó)各濱海型城市的濱海旅游業(yè)發(fā)展異常迅猛,市場(chǎng)規(guī)模、旅游人數(shù)以及消費(fèi)總量等數(shù)據(jù)日益增長(zhǎng)。隨之帶動(dòng)消費(fèi)水平、服務(wù)水平等軟環(huán)境的提升。濱海型城市旅游產(chǎn)業(yè)的快速發(fā)展也縮短了我國(guó)旅游產(chǎn)業(yè)與世界其她發(fā)達(dá)國(guó)家濱海旅游產(chǎn)業(yè)的接軌距離,世界范圍內(nèi)的濱海型旅游城市濱海旅游產(chǎn)業(yè)之間的競(jìng)爭(zhēng)加劇。但是到目前為止,絕大多數(shù)研究濱海旅游產(chǎn)業(yè)的學(xué)者關(guān)注濱海資源深度開發(fā)、近海環(huán)境保護(hù)、開發(fā)產(chǎn)品的可持續(xù)發(fā)展等方面,較少關(guān)注濱海型城市濱海旅游產(chǎn)業(yè)核心競(jìng)爭(zhēng)力的研究。 在參閱眾多國(guó)內(nèi)外關(guān)于濱海旅游產(chǎn)業(yè)發(fā)展歷史、研究現(xiàn)狀以及核心競(jìng)爭(zhēng)力的材料的基礎(chǔ)上,對(duì)比眾多學(xué)者研究濱海旅游和城市旅游核心競(jìng)爭(zhēng)力的體系和指標(biāo),運(yùn)用相關(guān)的核心競(jìng)爭(zhēng)力理論和旅游理論,結(jié)合濱海旅游城市的特有的資源、產(chǎn)品等特點(diǎn),對(duì)濱海型城市旅游產(chǎn)業(yè)的核心競(jìng)爭(zhēng)力問(wèn)題進(jìn)行了廣泛而有針對(duì)性的探討,嘗試構(gòu)建了濱海型城市旅游產(chǎn)業(yè)核心競(jìng)爭(zhēng)力的評(píng)價(jià)指標(biāo)體系,并以典型的濱海型城市威海市為核心競(jìng)爭(zhēng)力實(shí)證研究目標(biāo)城市,對(duì)其旅游產(chǎn)業(yè)核心競(jìng)爭(zhēng)力進(jìn)行全面深入的分析與評(píng)價(jià),找出影響其旅游產(chǎn)業(yè)核心競(jìng)爭(zhēng)力提升的關(guān)鍵問(wèn)題并設(shè)計(jì)相應(yīng)的提升策略。 關(guān)于濱海型城市旅游產(chǎn)業(yè)核心競(jìng)爭(zhēng)力研究的主體內(nèi)容分為四個(gè)部分。第一部分主要介紹論文的研究背景和意義,并評(píng)述了國(guó)內(nèi)外現(xiàn)有文獻(xiàn)的相關(guān)理論及研究進(jìn)展情況。描述本文的主體研究思路及方法,重點(diǎn)對(duì)旅游產(chǎn)業(yè)核心競(jìng)爭(zhēng)力的內(nèi)涵、旅游產(chǎn)業(yè)核心競(jìng)爭(zhēng)力構(gòu)成要素進(jìn)行闡述,為論文以后的工作奠定理論基礎(chǔ)。第二部分別介紹國(guó)際和國(guó)內(nèi)濱海型城市旅游產(chǎn)業(yè)的發(fā)展現(xiàn)狀和特點(diǎn),找出影響濱海型城市旅游產(chǎn)業(yè)核心競(jìng)爭(zhēng)力的因素,構(gòu)建適應(yīng)濱海型城市旅游產(chǎn)業(yè)核心競(jìng)爭(zhēng)力的評(píng)價(jià)指標(biāo)體系,通過(guò)問(wèn)卷調(diào)查的方法得出指標(biāo)體系中的各個(gè)評(píng)價(jià)指標(biāo)的權(quán)重,并介紹核心競(jìng)爭(zhēng)力評(píng)價(jià)的具體數(shù)學(xué)方法。第三部分,介紹了威海市旅游產(chǎn)業(yè)特別是其濱海旅游產(chǎn)業(yè)的發(fā)展現(xiàn)狀,根據(jù)上文構(gòu)建的評(píng)價(jià)指標(biāo)體系收集、整理威海市旅游產(chǎn)業(yè)核心競(jìng)爭(zhēng)力相關(guān)數(shù)據(jù),對(duì)威海市旅游產(chǎn)業(yè)核心競(jìng)爭(zhēng)力進(jìn)行分析,總結(jié)分析結(jié)果。第四部分結(jié)合前文內(nèi)容,依據(jù)對(duì)威海市這一典型濱海型城市的核心競(jìng)爭(zhēng)力實(shí)證分析所得結(jié)果,并結(jié)合國(guó)內(nèi)外其她濱海型城市發(fā)展旅游產(chǎn)業(yè)的先進(jìn)經(jīng)驗(yàn),總結(jié)、創(chuàng)新并結(jié)合威海市實(shí)際情況設(shè)計(jì)出提升威海市旅游產(chǎn)業(yè)核心競(jìng)爭(zhēng)力的具體策略。并對(duì)全文進(jìn)行分析總結(jié)并對(duì)此方向研究進(jìn)行展望。
[Abstract]:Tourism is the pillar industry of the national economy of many coastal cities, and has been paid more and more attention by the coastal countries all over the world. In the ten years since 21th century, the coastal tourism of each coastal city in our country has been developing rapidly and the market scale is very fast. Figures such as the number of people traveling and the total amount of consumption are growing day by day. The rapid development of the tourism industry in coastal cities has also shortened the distance between our tourism industry and the seaside tourism industry of the developed countries in the world. The competition among coastal tourism industries in coastal tourism cities around the world has intensified. However, up to now, most scholars who study coastal tourism industry are concerned about the deep exploitation of coastal resources and the protection of the coastal environment. Less attention is paid to the study of the core competitiveness of coastal tourism industry in coastal cities. On the basis of referring to the development history, current research situation and core competitiveness of coastal tourism industry at home and abroad, this paper compares the system and indicators of core competitiveness between coastal tourism and urban tourism, and compares many scholars' research on the core competitiveness of coastal tourism and urban tourism. Based on the relevant core competence theory and tourism theory, combined with the unique resources and products of coastal tourism city, this paper discusses the core competitiveness of coastal city tourism industry extensively and pertinently. This paper attempts to construct the evaluation index system of the core competitiveness of tourism industry in coastal cities, and takes Weihai City, a typical coastal city, as an empirical research target city. This paper makes a thorough analysis and evaluation of the core competitiveness of its tourism industry, finds out the key problems affecting the promotion of the core competitiveness of its tourism industry, and designs corresponding promotion strategies. The main content of the research on the core competitiveness of coastal city tourism industry is divided into four parts. The first part mainly introduces the research background and significance of the paper. It also reviews the relevant theories and research progress of the existing literature at home and abroad, describes the main research ideas and methods of this paper, focuses on the connotation of the core competitiveness of the tourism industry, and expounds the constituent elements of the core competitiveness of the tourism industry. The second part introduces the current situation and characteristics of international and domestic coastal city tourism industry, and finds out the factors that affect the core competitiveness of coastal city tourism industry. This paper constructs an evaluation index system for the core competitiveness of coastal cities tourism industry, obtains the weight of each evaluation index in the index system by questionnaire survey, and introduces the specific mathematical methods for evaluating the core competitiveness. This paper introduces the present situation of Weihai's tourism industry, especially its coastal tourism industry, collects and collates relevant data on the core competitiveness of Weihai's tourism industry according to the evaluation index system set up above. This paper analyzes the core competitiveness of tourism industry in Weihai City, summarizes the results of the analysis. Part 4th combines with the previous contents, according to the empirical analysis results of the core competitiveness of this typical coastal city of Weihai City. And combined with its advanced experience in developing tourism industry in coastal cities at home and abroad, Innovating and combining with the actual situation of Weihai City to design the specific strategies to enhance the core competitiveness of tourism industry in Weihai City, and make an analysis and summary of the full text and prospect the research in this direction.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.7

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