本文關(guān)鍵詞： 游客體驗 游客滿意度 忠誠度 三清山景區(qū)　出處：《江西師范大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：21世紀(jì)是旅游業(yè)高速發(fā)展的時代，旅游業(yè)是國民經(jīng)濟的重要推手。隨著物質(zhì)水平的不斷提高，人們對旅游需求呈多樣化態(tài)勢，從最初簡單的觀光游覽到追求身心愉悅的享受。為在激烈的市場競爭中生存，，各景區(qū)強化“以旅游者為中心”的理念，為給游客提供美好的旅游體驗而努力。提高游客滿意度有利于景區(qū)爭取忠誠旅游者、發(fā)掘旅游者的潛在價值，占有更大的市場份額。江西正在大力發(fā)展旅游事業(yè)，旅游業(yè)為本區(qū)域的支柱產(chǎn)業(yè)。三清山是國際公認(rèn)獨特的、無法復(fù)制的及具有突出意義的自然景觀。世界自然遺產(chǎn)的評定是三清山旅游發(fā)展的重要契機，旅游業(yè)收入在當(dāng)?shù)谿DP份額比重不斷上升，但在迅速發(fā)展中也顯露出了各種問題。因此，研究三清山游客滿意度及忠誠度顯得尤為重要，有利于景區(qū)及時認(rèn)識自身的不足，加強經(jīng)營管理，更好的促進(jìn)當(dāng)?shù)芈糜螛I(yè)的可持續(xù)發(fā)展。 本文以三清山風(fēng)景區(qū)為例，研究三清山游客體驗的現(xiàn)狀。構(gòu)建了三清山景區(qū)游客滿意度和忠誠度概念模型，并初步建立了相應(yīng)的指標(biāo)體系，提出相關(guān)研究假設(shè)。根據(jù)調(diào)查數(shù)據(jù)運用SPSS19.0進(jìn)行因子分析提取公因子，修正了游客滿意度和忠誠度的指標(biāo)結(jié)構(gòu)。通過方差分析了解到游客的不同屬性對游客滿意度和忠誠度存在差異。再運用相關(guān)分析和回歸分析驗證了研究模型和假設(shè)，再運用相關(guān)分析和回歸分析驗證了研究模型和假設(shè)。文章最后提出了提升廬山旅游者滿意度與忠誠度的若干對策。
[Abstract]:21th century is the era of rapid development of tourism, tourism is an important driver of the national economy. With the constant improvement of material level, people's demand for tourism is diversified. From the initial simple sightseeing to the pursuit of physical and mental enjoyment. In order to survive in the fierce market competition, the scenic spots strengthen the concept of "taking tourists as the center". In order to provide tourists with a better tourism experience, improving tourist satisfaction is conducive to attracting loyal tourists, exploring the potential value of tourists, and occupying a greater market share. Jiangxi is vigorously developing its tourism industry. Tourism is the mainstay of the region. Sanqing Mountain is an internationally recognized unique, inreplicable and prominent natural landscape. The evaluation of the World Natural Heritage is an important opportunity for the tourism development of Sanqing Mountain. The proportion of tourism income in local GDP is rising, but in the rapid development, various problems are also revealed. Therefore, it is very important to study the satisfaction and loyalty of tourists in Sanqing Mountain, which is helpful for the scenic spots to know their own shortcomings in time. Strengthen management to promote the sustainable development of local tourism. Taking Sanqing Mountain Scenic spot as an example, this paper studies the present situation of tourist experience in Sanqing Mountain, constructs a conceptual model of tourist satisfaction and loyalty in Sanqing Mountain Scenic spot, and establishes a corresponding index system. Based on the investigation data, we use SPSS19.0 to extract common factors by factor analysis. The index structure of tourist satisfaction and loyalty is corrected. Through variance analysis, it is found that different attributes of tourists have differences in tourist satisfaction and loyalty. Then, the research model and hypothesis are verified by correlation analysis and regression analysis. The research model and hypothesis are verified by correlation analysis and regression analysis. Finally, some countermeasures to enhance the satisfaction and loyalty of tourists in Lushan Mountain are put forward.
【學(xué)位授予單位】：江西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7

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