本文關(guān)鍵詞：昌吉百里丹霞景區(qū)旅游策劃與規(guī)劃設(shè)計(jì)研究　出處：《西北農(nóng)林科技大學(xué)》2014年碩士論文　論文類(lèi)型：學(xué)位論文

  更多相關(guān)文章： 百里丹霞景區(qū) 旅游策劃 旅游規(guī)劃 有機(jī)結(jié)合

【摘要】：隨著人們收入水平的增加，空閑時(shí)間的增多，旅游成為了日常生活的一部分。近年來(lái)國(guó)家提出了產(chǎn)業(yè)結(jié)構(gòu)調(diào)整的戰(zhàn)略，旅游業(yè)成為了各級(jí)政府大力支持發(fā)展的綠色經(jīng)濟(jì)產(chǎn)業(yè)，旅游項(xiàng)目成為投資一大熱點(diǎn)。然而旅游項(xiàng)目開(kāi)發(fā)設(shè)計(jì)的技術(shù)路線(xiàn)基本還是傳承城市規(guī)劃的體系，未能夠高度重視市場(chǎng)導(dǎo)向、經(jīng)濟(jì)效益等因素，單純依靠規(guī)劃不能徹底解決旅游項(xiàng)目的經(jīng)濟(jì)效益問(wèn)題，必須引入市場(chǎng)營(yíng)銷(xiāo)相關(guān)技術(shù)方法。因此研究旅游策劃與規(guī)劃設(shè)計(jì)的綜合運(yùn)用技術(shù)方法對(duì)旅游項(xiàng)目開(kāi)發(fā)有著現(xiàn)實(shí)指導(dǎo)意義。 本文以百里丹霞風(fēng)景區(qū)為研究對(duì)象，參考國(guó)內(nèi)外旅游策劃與旅游規(guī)劃相關(guān)理論和案例，結(jié)合項(xiàng)目實(shí)踐操作，探討旅游策劃與規(guī)劃設(shè)計(jì)的綜合運(yùn)用技術(shù)路線(xiàn)，總結(jié)得出操作可行的旅游開(kāi)發(fā)設(shè)計(jì)流程，指導(dǎo)旅游項(xiàng)目開(kāi)發(fā)設(shè)計(jì)。 在文化藝術(shù)、生態(tài)環(huán)境、市場(chǎng)營(yíng)銷(xiāo)、城市規(guī)劃、園林景觀等不同學(xué)科理論與技術(shù)的指導(dǎo)下，完成百里丹霞景區(qū)項(xiàng)目概念性規(guī)劃設(shè)計(jì)，并分析研究旅游策劃與規(guī)劃設(shè)計(jì)綜合運(yùn)用的相關(guān)問(wèn)題，得到以下結(jié)論： 1.項(xiàng)目開(kāi)發(fā)條件調(diào)查結(jié)果表明：百里丹霞風(fēng)景區(qū)位于新疆昌吉市西部，以侏羅紀(jì)丹霞地貌而聞名，南臨天山北麓，景區(qū)內(nèi)主要為林地，草原，耕地，水域，荒漠及少數(shù)鄉(xiāng)鎮(zhèn)。景區(qū)內(nèi)自然人文景觀資源豐富，尤其是康家石門(mén)子巖畫(huà)，但是景區(qū)內(nèi)交通狀況較差，可進(jìn)入性差�；陂_(kāi)發(fā)條件分析，提出項(xiàng)目開(kāi)發(fā)可以利用的優(yōu)勢(shì)及需要解決的問(wèn)題。 2.項(xiàng)目旅游市場(chǎng)調(diào)查分析表明：全國(guó)旅游大環(huán)境良好；新疆近年旅游增長(zhǎng)迅速，主要以觀光旅游為主；昌吉市旅游資源豐富然而東西區(qū)域發(fā)展不平衡，，西部發(fā)展滯后；本風(fēng)景區(qū)與新疆其他開(kāi)發(fā)景區(qū)相比優(yōu)勢(shì)不明顯，與丹霞地質(zhì)類(lèi)風(fēng)景區(qū)相比開(kāi)發(fā)較晚，知名度不高�；诰皡^(qū)內(nèi)外市場(chǎng)條件分析，挖掘景區(qū)的差異性、尋找景區(qū)開(kāi)發(fā)的切入點(diǎn)，提出景區(qū)開(kāi)發(fā)需要有明確的主題定位、市場(chǎng)定位和開(kāi)發(fā)方向。 3.在策劃的相關(guān)理論問(wèn)題探討中，綜合考慮開(kāi)發(fā)條件和旅游市場(chǎng)分析，確定以主體性、本土性、體驗(yàn)性、游樂(lè)性、持續(xù)性為策劃原則；打造中國(guó)首個(gè)情景式地質(zhì)主題公園，提出以侏羅紀(jì)丹霞地貌、遠(yuǎn)古塞人巖畫(huà)、北疆風(fēng)光為核心，構(gòu)建民俗體驗(yàn)、度假養(yǎng)生、露營(yíng)自駕、田園觀光四大產(chǎn)品特色體系，以烏昌石城市圈龍頭景區(qū)的姿態(tài)面向全州、全疆以及全國(guó)的5A級(jí)休閑度假旅游目的地為總體目標(biāo)。 4.在策劃的相關(guān)技術(shù)問(wèn)題探討中，提出旅游資源和旅游市場(chǎng)決定旅游產(chǎn)品設(shè)計(jì)，以規(guī)劃設(shè)計(jì)為執(zhí)行實(shí)施手段的開(kāi)發(fā)思路�；陧�(xiàng)目自身特色、市場(chǎng)定位、主題定位、目標(biāo)定位，確定業(yè)態(tài)分布和功能布局，并分別設(shè)計(jì)核心吸引產(chǎn)品和輔助產(chǎn)品。 5.提出百里丹霞風(fēng)景區(qū)構(gòu)想：在策劃制定的總體定位、主題定位和市場(chǎng)定位的指導(dǎo)下，落實(shí)業(yè)態(tài)分布和功能分區(qū)的要求，本項(xiàng)目劃分為地質(zhì)探險(xiǎn)區(qū)、文化體驗(yàn)區(qū)、休閑度假區(qū)三大區(qū)域。地質(zhì)探險(xiǎn)區(qū)圍繞“丹霞赤壁，地理長(zhǎng)廊”主題展開(kāi)；文化體驗(yàn)區(qū)圍繞“遠(yuǎn)古圣壇，七彩山河”主題展開(kāi)。休閑度假區(qū)圍繞“天賜碧玉，地心奇境”主題展開(kāi)。為體現(xiàn)項(xiàng)目的可操作性，包括總體規(guī)劃和專(zhuān)項(xiàng)規(guī)劃兩部分。 6.為指導(dǎo)百里丹霞風(fēng)景區(qū)實(shí)施，提出旅游項(xiàng)目開(kāi)發(fā)分階段實(shí)施策略，制定景區(qū)開(kāi)發(fā)具體實(shí)施步驟，以實(shí)現(xiàn)方案落地。 旅游策劃與規(guī)劃設(shè)計(jì)綜合運(yùn)用的理論和技術(shù)隨著旅游業(yè)的不斷發(fā)展，也會(huì)提出不同的要求，出現(xiàn)不同的綜合運(yùn)用模式。為適應(yīng)快速發(fā)展的旅游開(kāi)發(fā)需要，旅游策劃與規(guī)劃設(shè)計(jì)有機(jī)結(jié)合是必然，甚至在不久的將來(lái)可能會(huì)發(fā)展成另一個(gè)新學(xué)科，這需要不同領(lǐng)域的技術(shù)人員協(xié)同努力和創(chuàng)新。
[Abstract]:With the increase of people ' s income and the increase of leisure time , tourism has become a part of daily life . In recent years , the state has put forward the strategy of industrial structure adjustment , and tourism has become a hot spot of investment . Based on the research object of Baili Danxia scenic spot , this paper , with reference to the theories and cases of tourism planning and tourism planning at home and abroad , discusses the comprehensive utilization technical route of tourism planning and planning design , and summarizes the feasible tourism development design process and guides the development design of tourism projects . Under the guidance of the theories and technologies of different disciplines such as cultural art , ecological environment , marketing , urban planning , landscape and so on , the conceptual planning and design of the project is completed , and the problems related to the comprehensive utilization of tourism planning and planning design are analyzed , and the following conclusions are obtained : 1 . The survey results of the project development condition show that the Baili Danxia scenic spot is located in the western part of Changji city of Xinjiang . It is famous for Jurassic Danke landform . It is mainly composed of woodlands , grassland , cultivated land , water area , desert and a few towns in the northern foot of the Tianshan Mountains . The natural human landscape resources in the scenic spot are rich , especially the Kangjia Shimen rock paintings , but the traffic situation in the scenic spot is poor and the accessibility difference is poor . Based on the development condition analysis , the advantages and problems that need to be solved can be put forward . 2 . The survey of the project tourism market shows that the national tourism environment is good ; the tourism in Xinjiang is fast , mainly based on sightseeing tourism ; the tourism resources of Changji City are rich , the development of western development is not balanced , and the development of the western region lags behind ; this scenic spot is relatively late in development compared with other development areas in Xinjiang . 3 . In the discussion of the relevant theoretical problems of planning , the development conditions and tourism market analysis are comprehensively considered , and the principles of subjectivity , local property , experiential property , pleasure and persistence are determined . The first scenario - based geological theme park is established , and the four product characteristics system is proposed . 4 . In the discussion of the related technical problems , it is proposed that the tourism resources and the tourism market decide the design of the tourism product design and plan the development thought of the implementation means . Based on the project ' s own characteristics , the market positioning , the theme positioning , the target positioning , the determination of the distribution of the industry state and the function layout , the core attraction products and auxiliary products are designed respectively . 5 . Put forward the concept of Bailidan xia scenic spot : under the guidance of overall positioning , theme positioning and market positioning , the project is divided into three major areas of geological exploration area , cultural experience area and leisure resort area . The geological exploration area is unfolded around the theme of " the red wall and the geography corridor " of " Danxia " . The cultural experience area is unfolded around the theme of " Long Gu Shengtan , QiCaishan River " . In order to reflect the operability of the project , including the general planning and special planning . 6 . To guide the implementation of the Baili Danxia scenic spot , put forward a phased implementation strategy for the development of tourism projects , and formulate specific steps for the development of scenic spots to achieve the implementation of the scheme . With the development of tourism , the theory and technology of the comprehensive utilization of tourism planning and planning will also put forward different requirements and different comprehensive utilization modes . In order to meet the needs of the rapid development of tourism development , the organic combination of tourism planning and planning design is inevitable , and even in the near future , it may be developed into another new subject , which requires the cooperation and innovation of technical staff in different fields .

【學(xué)位授予單位】：西北農(nóng)林科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F592.7

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 宋文麗;旅游項(xiàng)目策劃初探[J];重慶師范學(xué)院學(xué)報(bào)(自然科學(xué)版);2000年S1期

2 俞孔堅(jiān);規(guī)劃的理性與權(quán)威之謬誤[J];規(guī)劃師;1998年01期

3 劉德謙;旅游規(guī)劃需要新理念——旅游規(guī)劃三議[J];桂林旅游高等專(zhuān)科學(xué)校學(xué)報(bào);2003年05期

4 范業(yè)正;國(guó)外旅游地規(guī)劃的理論與技術(shù)方法[J];國(guó)外城市規(guī)劃;2000年03期

5 吳必虎,宋治清;一種區(qū)域旅游形象分析的技術(shù)程序[J];經(jīng)濟(jì)地理;2001年04期

6 馮維波;試論旅游規(guī)劃設(shè)計(jì)的理論基礎(chǔ)[J];旅游科學(xué);2000年01期

7 王大悟;關(guān)于旅游規(guī)劃若干認(rèn)識(shí)的探討[J];旅游學(xué)刊;2001年05期

8 范業(yè)正,胡清平;中國(guó)旅游規(guī)劃發(fā)展歷程與研究進(jìn)展[J];旅游學(xué)刊;2003年06期

9 吳人韋;旅游規(guī)劃的發(fā)展歷程與發(fā)展趨勢(shì)[J];農(nóng)村生態(tài)環(huán)境;2000年01期

10 楊振之;試論延長(zhǎng)旅游地生命周期的模式[J];人文地理;2003年06期

本文編號(hào)：1377387