本文關(guān)鍵詞：跨文化背景下中美兩國(guó)女性旅游動(dòng)機(jī)研究　出處：《西安外國(guó)語大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 女性旅游動(dòng)機(jī) 文化維度 差異 原因分析

【摘要】：隨著經(jīng)濟(jì)的快速發(fā)展、交通的便捷化程度越來越高,人們的旅游休閑意識(shí)在逐漸加強(qiáng),旅游業(yè)得到了快速的發(fā)展,女性表現(xiàn)出強(qiáng)烈的旅游意愿。許多國(guó)內(nèi)外學(xué)者開始研究游客的旅游動(dòng)機(jī)差異,但是從跨文化角度對(duì)比中美兩國(guó)女性旅游動(dòng)機(jī)差異的研究卻非常少,因此有必要對(duì)兩國(guó)女性旅游動(dòng)機(jī)進(jìn)行進(jìn)一步對(duì)比研究。本文旨在討論中美兩國(guó)女性在旅游動(dòng)機(jī)上文化差異的具體表現(xiàn),并用面子交際理論和霍夫斯塔德的三個(gè)文化維度(個(gè)體主義與集體主義,高權(quán)力距離與低權(quán)利距離,高不確定性規(guī)避與低不確定性規(guī)避)對(duì)中美兩國(guó)女性的旅游動(dòng)機(jī)在文化差異的具體表現(xiàn)進(jìn)行詳細(xì)的分析,在此基礎(chǔ)上提出了四個(gè)有關(guān)中美女性游客在旅游動(dòng)機(jī)上的差異的假設(shè):美國(guó)女性游客表現(xiàn)出個(gè)體主義,低權(quán)力距離以及低不確定規(guī)避的旅游動(dòng)機(jī),中國(guó)女性表現(xiàn)出集體主義,高權(quán)利距離以及高不確定性規(guī)避的旅游動(dòng)機(jī),同時(shí),中國(guó)女性游客比美國(guó)女性游客更關(guān)注面子。本文采用調(diào)查問卷對(duì)中美受訪者進(jìn)行實(shí)證研究以驗(yàn)證以上假設(shè)是否成立,并運(yùn)用SPSS軟件對(duì)研究結(jié)果進(jìn)行分析。研究結(jié)果證實(shí)了本文提出的四個(gè)假設(shè),即中美兩國(guó)女性游客在旅游動(dòng)機(jī)方面存在許多差異,同時(shí)也有部分相似之處。最后,本文根據(jù)中美兩國(guó)女性游客在旅游動(dòng)機(jī)上的文化差異提出相關(guān)建議,以期促進(jìn)中國(guó)旅游業(yè)的進(jìn)一步發(fā)展。
[Abstract]:With the rapid development of economy, the degree of convenience of traffic is becoming higher and higher, people's awareness of tourism leisure is gradually strengthened, tourism has been rapid development. Many scholars at home and abroad began to study the difference of tourist motivation, but from the cross-cultural point of view, there is very little research on the difference of tourism motivation between Chinese and American women. Therefore, it is necessary to make a further comparative study on the female tourism motivation of the two countries. The purpose of this paper is to discuss the cultural differences between Chinese and American women in tourism motivation. Using face communication theory and Hofstad's three cultural dimensions (individualism and collectivism, high power distance and low power distance). High uncertainty avoidance and low uncertainty avoidance) to the Chinese and American women's tourism motivation in the cultural differences of the specific performance of a detailed analysis. On this basis, four hypotheses about the differences of tourist motivation between Chinese and American female tourists are put forward: American female tourists exhibit individualism, low power distance and low travel motivation to avoid uncertainty. Chinese women exhibit collectivism, high power distance and high uncertainty to avoid tourism motivation, at the same time. Chinese female tourists pay more attention to face than American female tourists. This paper makes an empirical study on the Chinese and American respondents to verify whether the above hypothesis is true or not. SPSS software was used to analyze the results of the study, which confirmed the four hypotheses proposed in this paper, that is, there are many differences in tourism motivation between Chinese and American female tourists. At the same time, there are some similarities. Finally, according to the cultural differences between Chinese and American female tourists in tourism motivation, this paper puts forward some suggestions in order to promote the further development of Chinese tourism.
【學(xué)位授予單位】：西安外國(guó)語大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F713.55;F591

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 羅舒月;佟曉彤;宋薇;;女性城鎮(zhèn)居民的鄉(xiāng)村旅游推力動(dòng)機(jī)分類研究[J];現(xiàn)代經(jīng)濟(jì)信息;2016年18期

2 陳素平;成慕敦;;基于S-O-R模型系統(tǒng)的單身女性休閑旅游消費(fèi)行為分析[J];貴州社會(huì)科學(xué);2016年03期

3 王芳;仇夢(mèng)Z，

本文編號(hào)：1375184