本文關(guān)鍵詞：盤錦市大洼區(qū)休閑農(nóng)業(yè)鄉(xiāng)村游項目規(guī)劃與實施策略研究　出處：《吉林大學》2017年碩士論文　論文類型：學位論文

  更多相關(guān)文章： 休閑旅游 休閑農(nóng)業(yè)鄉(xiāng)村游 項目規(guī)劃 實施策略

【摘要】：我國歷史悠久、地域廣闊,農(nóng)業(yè)資源豐富,鄉(xiāng)村民俗文化豐富多彩,有著發(fā)展休閑農(nóng)業(yè)鄉(xiāng)村游的優(yōu)越條件。休閑農(nóng)業(yè)鄉(xiāng)村游是最近幾年來旅游發(fā)展的又一新大亮點,有效的融合了休閑農(nóng)業(yè)和鄉(xiāng)村游,以現(xiàn)代農(nóng)業(yè)產(chǎn)業(yè)為基礎(chǔ)支撐,以農(nóng)村的民俗風情、古老文化以及現(xiàn)代景區(qū)為產(chǎn)業(yè)鏈條,融合的發(fā)展了一條以生態(tài)旅游為理念,聯(lián)系一二三次產(chǎn)業(yè)的新道路。本文借助項目管理以及旅游管理中的相關(guān)理論知識,針對目前大洼區(qū)休閑農(nóng)業(yè)鄉(xiāng)村游發(fā)展規(guī)劃中旅游產(chǎn)品體系不均衡,淡旺季節(jié)不均衡,各景區(qū)(點)聯(lián)系不緊密,游客在大洼駐留時間短,文化旅游資源挖掘不夠等問題,提出對大洼區(qū)整體項目規(guī)劃和實施策略的思考。首先,針對大洼區(qū)現(xiàn)有的優(yōu)劣勢資源,運用SWOT分析法,對大洼區(qū)的旅游發(fā)展前景作出科學的分析,肯定大洼區(qū)發(fā)展休閑農(nóng)業(yè)鄉(xiāng)村游的前景。其次,通過貫穿大洼區(qū)全域的稻田慢行系統(tǒng)設(shè)計,整合全區(qū)所有的旅游資源形成產(chǎn)業(yè)鏈,再加上星羅棋布的民宿和14個鎮(zhèn)街的重點項目規(guī)劃,真正確定大洼區(qū)發(fā)展休閑農(nóng)業(yè)鄉(xiāng)村游的發(fā)展路線。最后,通過發(fā)展休閑農(nóng)業(yè)鄉(xiāng)村游項目的實施策略研究,希望大洼區(qū)實現(xiàn)旅游收入和游客數(shù)量爆發(fā)式增長,使休閑農(nóng)業(yè)鄉(xiāng)村游成為大洼區(qū)實現(xiàn)全面轉(zhuǎn)型和全面建成更高水平的小康社會的新出路。
[Abstract]:Our country has a long history, vast area, rich agricultural resources, rich rural folk culture. Leisure agriculture rural tourism is another bright spot of tourism development in recent years, which effectively integrates leisure agriculture and rural tourism, and is based on modern agricultural industry. Rural folk customs, ancient culture and modern scenic spots as the industrial chain, the integration of the development of an eco-tourism concept. Connecting with the new road of 123 industries, this paper aims at the imbalance of tourism product system in the rural tourism development planning of leisure agriculture in Dawa area, with the help of relevant theoretical knowledge in project management and tourism management. Light peak season festival is unbalanced, all scenic spots (points) are not closely linked, tourists stay in Dawa for a short time, cultural tourism resources mining is not enough, put forward the overall project planning and implementation strategy thinking. First of all. In view of the advantages and disadvantages of the existing resources in Dawa area, this paper uses SWOT analysis method to make a scientific analysis of the tourism development prospects in Dawa area, and affirms the prospect of developing leisure agricultural rural tourism in Dawa area. Secondly. Through the rice field slow-moving system design throughout the Dawa area, the integration of all tourism resources in the whole area into an industrial chain, coupled with scattered residential and 14 town streets of the key project planning. Finally, through the development of leisure agriculture rural tourism project implementation strategy research, I hope that the tourism revenue and the number of tourists increase explosively in Dawa area. It is a new way to realize the overall transformation and build a higher level of well-off society in Dawa area.
【學位授予單位】：吉林大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F323.4;F592.7

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