本文關鍵詞：城步苗族自治縣旅游產(chǎn)品開發(fā)與重點旅游項目策劃研究　出處：《南華大學》2014年碩士論文　論文類型：學位論文

  更多相關文章： 旅游產(chǎn)品開發(fā) 城步 SWOT分析 營銷推廣活動

【摘要】：隨著我國全面建設小康社會的不斷推進和國民經(jīng)濟的持續(xù)快速增長，旅游業(yè)面臨重大發(fā)展機遇，并贏得了社會各界的空前重視。湖南省在“十二五”旅游發(fā)展規(guī)劃中明確提出，實施旅游強省戰(zhàn)略，凸顯旅游業(yè)民生產(chǎn)業(yè)的優(yōu)勢，滿足高品質(zhì)民生需求，充分發(fā)揮旅游業(yè)在增加就業(yè)、改善民生、提高扶貧開發(fā)水平、提升城市品位和城市經(jīng)營理念等方面的作用。 城步歷史悠久，，文化燦爛，擁有豐富自然與人文旅游資源。但目前的城步，作為一個國家級貧困縣，經(jīng)濟發(fā)展增速不快，經(jīng)濟增長方式較為粗放，旅游規(guī)劃及基礎設施滯后，景區(qū)景點深度開發(fā)投入不足。通過對比城步周邊地區(qū)的旅游資源，并對其旅游市場定位與旅游開發(fā)條件進行SWOT分析，本文確立了以“中國特種山地休閑度假旅游目的地”為城步苗族自治縣的旅游發(fā)展總體定位，并指出在旅游產(chǎn)品開發(fā)上應采取“四結(jié)合”形式，即觀光旅游、休閑度假和專項旅游相結(jié)合，節(jié)事舉辦與民俗體驗相結(jié)合，突顯優(yōu)越的自然環(huán)境資源與深挖獨特的民俗文化資源相結(jié)合，樹立優(yōu)勢品牌與順應市場需求相結(jié)合。同時，以區(qū)域獨特的旅游資源為核心，通過互補性與組合化策略，積極融入大區(qū)域旅游產(chǎn)品體系中；通過差異化和個性化策略，塑造整體的城步旅游產(chǎn)品體系。最后，本文從概述、主要建設項目及其內(nèi)容和營銷推廣活動等三個方面分別對城步旅游發(fā)展六個重點項目進行主要剖析。
[Abstract]:With the continuous promotion of building a well-off society in an all-round way and the sustained and rapid growth of the national economy, the tourism industry is facing great opportunities for development. Hunan Province in the "12th Five-Year Plan" tourism development plan, the implementation of a strong provincial tourism strategy, highlight the advantages of tourism livelihood industries, to meet the needs of high-quality people's livelihood. Tourism plays an important role in increasing employment, improving people's livelihood, improving the level of poverty alleviation and development, promoting urban taste and urban management concept. Chengbu has a long history, brilliant culture, rich natural and cultural tourism resources. But the current Chengbu, as a state-level poor county, the economic growth rate is not fast, economic growth mode is relatively extensive. Tourism planning and infrastructure lag, scenic spot depth development investment is insufficient. By comparing the tourism resources around Chengbu, and the tourism market positioning and tourism development conditions of SWOT analysis. This paper establishes the overall orientation of tourism development in Chengbu Miao Autonomous County, and points out that the form of "four combinations" should be adopted in the development of tourism products, that is, sightseeing tourism. Leisure vacation and special tourism, festival events and folk experience combined to highlight the superior natural resources and dig into the unique folk culture resources combined. At the same time, with the unique regional tourism resources as the core, through complementary and combinational strategies, actively integrated into the regional tourism product system; Through the differentiation and individuation strategy, molds the whole city step tourism product system. Finally, this article from the overview. The main construction projects and their contents and marketing promotion activities are analyzed respectively in six key projects of Chengbu tourism development.
【學位授予單位】：南華大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7

【參考文獻】

相關期刊論文 前7條

1 劉琴;;旅游項目規(guī)劃的理論與方法研究進展[J];安徽農(nóng)業(yè)科學;2011年08期

2 苗小倩;;淺析修學旅游項目開發(fā)與管理[J];東方企業(yè)文化;2007年09期

3 王山林;李少游;;論漂流旅游項目的開發(fā)與運營[J];桂林航天工業(yè)高等�？茖W校學報;2012年01期

4 王山林;翟麗蓉;;二人漂流旅游項目開發(fā)與運營中的問題與對策研究——以東興屏峰雨林公園為例[J];資源環(huán)境與發(fā)展;2011年04期

5 吳剛;;基于循環(huán)經(jīng)濟理論的旅游項目開發(fā)管理[J];林業(yè)經(jīng)濟;2006年09期

6 曹繪嶷;中國宗教旅游項目開發(fā)經(jīng)營現(xiàn)狀研究[J];社會科學家;2002年04期

7 夏艷秦;;湖南鄉(xiāng)村體驗性旅游項目開發(fā)初探[J];陜西教育(高教版);2008年11期

本文編號：1366366