藝術(shù)機(jī)構(gòu)與其客戶關(guān)系已經(jīng)是營(yíng)銷文獻(xiàn)中的一個(gè)重要研究議題。這一主題研究范圍較廣,有些研究分支似乎出現(xiàn)了分歧。為了提供一個(gè)整體框架,筆者做了一個(gè)文獻(xiàn)綜述,該綜述主要關(guān)注的概念與客戶關(guān)系以及其結(jié)果對(duì)機(jī)構(gòu)與個(gè)人產(chǎn)生的影響相關(guān)。本文通過(guò)呈現(xiàn)這一領(lǐng)域的結(jié)構(gòu)視圖以及辨析研究機(jī)遇為這一領(lǐng)域的研究作出貢獻(xiàn)。

【文章頁(yè)數(shù)】：13 頁(yè)

【文章目錄】：
Introduction
From a Marketing Orientation to a Customer Service Orientation
From Customer Service to Experiential Marketing
Cultural Experiences and Consumer Co-creation
Service Experience and Social Experience
Emotions,Involvement,Pleasure,Satisfaction,Repurchase Intention and Tolerance for Deception
    Emotions and Involvement
    Pleasure
    Satisfaction
    Repurchase Intention
    Tolerance for Deception
Key Directions for Future Research
    New Types of Consumer
    New Research Methods and Metrics



本文編號(hào)：3896937