發(fā)布時間：2018-08-09 20:17

【摘要】：近年來,隨著社會經(jīng)濟的快速發(fā)展,我國貨物運輸市場迎來了發(fā)展機遇期,貨物運輸市場中各種運輸方式的競爭日益激烈。鐵路作為支撐我國經(jīng)濟發(fā)展的大動脈,每年完成大量煤炭、礦石、石油、糧食、木材等關系國計民生的重要物資運輸,為國民經(jīng)濟平穩(wěn)快速的發(fā)展起到了支撐保障作用。同時,由于國民經(jīng)濟結構的調(diào)整使鐵路運輸業(yè)面臨著重大的挑戰(zhàn),主要表現(xiàn)一是傳統(tǒng)的大宗穩(wěn)定物資運輸需求下降,二是在交通運輸體系中鐵路貨運市場整體份額下降。這種現(xiàn)狀對鐵路運輸理念和服務質(zhì)量提出了更高的要求。因此,當今企業(yè)與企業(yè)之間的市場競爭實際上已轉變?yōu)楣⿷溑c供應鏈之間的競爭,如何在激烈的運輸市場競爭中,提高鐵路運輸?shù)母偁幜?優(yōu)化鐵路貨運供應鏈的各環(huán)節(jié),擴大鐵路貨運市場份額,是目前鐵路貨運組織優(yōu)化過程中亟待解決的理論和實踐難題。 本文的主要研究內(nèi)容包括以下幾個方面： 首先,對我國傳統(tǒng)運輸組織模式及鐵路貨流變化的特點進行分析,剖析了現(xiàn)階段我國鐵路運輸?shù)陌l(fā)展狀況及存在的營銷和運輸組織方面的問題,并研究了市場條件下鐵路貨物運輸?shù)陌l(fā)展趨勢和變化特點。 其次,通過對我國鐵路物流的發(fā)展現(xiàn)狀進行分析,研究了鐵路運輸向現(xiàn)代化物流轉型的必要性。提出了從鐵路貨運的營銷、受理、降低成本及運輸組織兩方面為切入點進行改革和創(chuàng)新。 最后,運用戰(zhàn)略管理、供應鏈管理、營銷管理等方面的知識并結合現(xiàn)有鐵路貨運組織及管理的弊端,從貨運營銷、受理及運輸組織模式兩方面入手,詳細研究了應對市場條件下如何建立穩(wěn)定的客戶關系及滿足貨物運輸“便捷性、公開性、時效性”等要求的貨運營銷、受理以及運輸方式改革和創(chuàng)新。提出了市場條件下鐵路貨運營銷模式的改革方案和客車化貨運組織模式,并分別研究了大宗穩(wěn)定貨物和零散白貨的客車化組織方法。
[Abstract]:In recent years, with the rapid development of social economy, China's freight transport market has ushered in a period of development opportunities. Railway, as the main artery supporting the economic development of our country, completes a great deal of transportation of coal, ore, oil, grain, timber and other important materials related to the national economy and the people's livelihood every year, which plays a supporting role in the steady and rapid development of the national economy. At the same time, because of the adjustment of the national economic structure, the railway transportation industry is faced with great challenges, mainly manifested by the decline of the traditional bulk stable material transportation demand, and the decrease of the overall share of the railway freight market in the transportation system. This kind of present situation has put forward higher request to the railway transportation idea and service quality. Therefore, the market competition between enterprises and enterprises has actually changed into the competition between supply chain and supply chain. How to improve the competitiveness of railway transportation and optimize the various links of railway freight supply chain in the fierce market competition of transportation. Expanding the market share of railway freight transport is a theoretical and practical problem to be solved in the process of railway freight organization optimization. The main contents of this paper include the following aspects: firstly, the characteristics of the traditional transport organization mode and the change of railway freight flow in China are analyzed. This paper analyzes the present situation of railway transportation in China and the problems in marketing and transportation organization, and studies the developing trend and changing characteristics of railway freight transportation under the market conditions. Secondly, the necessity of the transformation from railway transportation to modern logistics is studied by analyzing the present situation of railway logistics in China. This paper puts forward the reform and innovation from the aspects of railway freight marketing, acceptance, cost reduction and transportation organization. Finally, using the knowledge of strategic management, supply chain management and marketing management, and combining the shortcomings of existing railway freight transport organization and management, the paper starts with two aspects: freight marketing, acceptance and transportation organization mode. This paper studies in detail how to establish stable customer relationship under market conditions and how to meet the requirements of "convenience, openness, timeliness" of freight transportation, such as freight marketing, acceptance, reform and innovation of transportation mode. This paper puts forward the reform scheme of railway freight marketing mode and the passenger freight transport organization model under the market condition, and studies the method of passenger transport organization of bulk stable goods and scattered white goods, respectively.
【學位授予單位】：西南交通大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F532;U294.1

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本文編號：2175197