本文選題：個人金融業(yè)務 + 銀行營銷　； 參考：《中南大學》2013年碩士論文

【摘要】：快速成長的中國經(jīng)濟和持續(xù)積累的國民財富,為我國銀行業(yè)個人金融業(yè)務的持續(xù)快速發(fā)展提供了持久的動力。收入的增加和投資理念的轉(zhuǎn)變,使得個人對銀行的依賴從單一的儲蓄存款需求階段進入到集儲蓄、投資、融資于一體的全方位個人金融需求階段。在客戶需求的推動下,個人金融業(yè)務的發(fā)展將成為商業(yè)銀行利潤增長的新空間。對中行紹興分行來說,隨著外資銀行、股份制銀行紛紛進駐,銀行業(yè)競爭更加激烈,拓展個人金融業(yè)務市場,是該行新的利潤來源和業(yè)務增長點。 本文以中行紹興分行的個人金融業(yè)務為研究對象,采用系統(tǒng)分析法和比較分析法,重點著眼于紹興分行個人金融業(yè)務規(guī)�，F(xiàn)狀和發(fā)展環(huán)境的分析。通過對經(jīng)營現(xiàn)狀的深入分析,指出中行紹興分行個人金融業(yè)務發(fā)展中存在的優(yōu)勢和問題；通過發(fā)展環(huán)境的分析,指出中行紹興分行個人金融業(yè)務發(fā)展所面臨的機遇和威脅；最后,借鑒國內(nèi)外優(yōu)秀實踐經(jīng)驗,總結(jié)出中行紹興分行拓展個人金融業(yè)務的策略,即創(chuàng)新業(yè)務產(chǎn)品、加強客戶營銷、管理客戶關系和控制業(yè)務風險,以期指導中行紹興分行個人金融業(yè)務的拓展。圖27幅,表6個,參考文獻74篇。
[Abstract]:The rapid growth of China's economy and the continuous accumulation of national wealth have provided a lasting impetus for the sustained and rapid development of personal financial services in China's banking industry. With the increase of income and the change of investment idea, the individual's dependence on the bank has changed from the stage of single savings deposit demand to the omni-directional personal financial demand stage which integrates savings, investment and financing. Driven by customer demand, the development of personal financial business will become a new space for commercial banks to increase their profits. For Bank of China Shaoxing Branch, with foreign banks and joint-stock banks in succession, the banking industry is more competitive. Expanding the personal financial business market is the new profit source and business growth point of the bank. This paper takes the personal financial business of Shaoxing Branch of Bank of China as the research object, adopts the system analysis method and the comparative analysis method, focusing on the analysis of the scale and development environment of the individual financial business of Shaoxing Branch. Through the deep analysis of the present management situation, this paper points out the advantages and problems existing in the development of the personal financial business of Shaoxing Branch of Bank of China, points out the opportunities and threats faced by the development of the personal financial business of Shaoxing Branch of Bank of China through the analysis of the development environment. Finally, drawing lessons from domestic and foreign excellent practical experience, summed up the Bank of China Shaoxing branch to expand personal financial business strategy, that is, to innovate business products, strengthen customer marketing, management of customer relations and control of business risks, With a view to guiding Bank of China Shaoxing Branch personal financial business expansion. There are 27 figures, 6 tables and 74 references.
【學位授予單位】：中南大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F832.2

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