本文選題：細分客戶群 + 間歇性購買�。� 參考：《工業(yè)技術經(jīng)濟》2006年03期

【摘要】：在客戶關系管理中,一個至關重要的問題是如何定量預測顧客剩余生命周期的利潤潛力,即顧客終身價值,這一問題的研究有利于企業(yè)根據(jù)顧客的長期價值潛力合理分配資源投入,提高企業(yè)運營績效。而當前的對細分客戶群間歇性購買顧客的剩余終生價值進行預測的方法只能預測其部分價值,本文根據(jù)馬爾可夫鏈理論給出了一種預測其全部剩余終生價值的方法。
[Abstract]:In customer relationship management, one of the most important problems is how to quantitatively predict the profit potential of the customer's remaining life cycle, that is, customer lifetime value.The study of this problem is helpful for enterprises to allocate resources according to the long-term value potential of customers and to improve the performance of enterprises.However, the current method to predict the residual lifetime value of the customers who buy intermittently can only predict part of the value. According to Markov chain theory, this paper gives a method to predict the total residual lifetime value.
【作者單位】： 山東大學
【分類號】：F274
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本文編號：1738695