發(fā)布時間：2018-01-17 03:16

  本文關鍵詞：醫(yī)藥保健品行業(yè)客戶關系系統(tǒng)的設計與實現(xiàn)　出處：《北京工業(yè)大學》2016年碩士論文　論文類型：學位論文

  更多相關文章： 醫(yī)藥 保健品行業(yè) 客戶關系 管理

【摘要】：隨著經濟的迅速發(fā)展和人民生活水平的日益提高,醫(yī)藥保健品行業(yè)在國民經濟中所占的比重也日益增加。本文以當前的醫(yī)藥保健品行業(yè)的電子商務系統(tǒng)為基本框架,著重剖析了醫(yī)藥保健品行業(yè)的現(xiàn)實需要及工作過程,而且還考量了客戶關系管理的思想,建立了新的醫(yī)藥保健品行業(yè)的客戶關系管理系統(tǒng)。論文首先對課題的研究背景和意義進行了詳細介紹,并對本文所需要研究的內容以及結構進行重點說明,接著對系統(tǒng)進行需求分析、功能分析和可行性分析,并對系統(tǒng)進行了整體架構設計和數(shù)據庫分析,在此基礎上完成構成系統(tǒng)的不同模塊以及數(shù)據庫的設計和編碼工作。系統(tǒng)主要包括進存銷管理功能、決策分析管理功能、專賣店管理功能和綜合管理功能。文章的最后從功能、性能和安全方面著手進行測試,針對測試結果展開分析,論證了本研究所設計的系統(tǒng),能夠較好地發(fā)揮網絡和信息的作用,并能顯著提高醫(yī)藥保健品行業(yè)客戶關系管理效率。本課題通過開發(fā)實現(xiàn)醫(yī)藥保健品行業(yè)客戶關系管理系統(tǒng),對醫(yī)藥保健品行業(yè)的客戶關系管理進行了網絡平臺化的管理,能夠通過網絡平臺,及時提供全面而又準確的客戶關系管理信息,為醫(yī)藥保健品行業(yè)管理者有關決策提供輔助支持,為行業(yè)開展客戶關系管理提供方便快捷的服務,為今后開發(fā)功能更加強大的醫(yī)院保健品行業(yè)客戶關系管理系統(tǒng)提供了理論基礎和技術支持。
[Abstract]:With the rapid development of economy and the increasing improvement of people's living standard. The proportion of medical and health products industry in the national economy is also increasing day by day. This paper takes the current electronic commerce system of the medical and health products industry as the basic framework. The practical needs and working process of the medical and health products industry are analyzed emphatically, and the thought of customer relationship management is also considered. A new customer relationship management system is established in this paper. Firstly, the research background and significance of the subject are introduced in detail, and the content and structure of this paper are emphasized. Then the system needs analysis, function analysis and feasibility analysis, and the overall architecture of the system design and database analysis. On this basis, the different modules of the system and the design and coding of the database are completed. The system mainly includes the management function of inventory and sale, the function of decision analysis and management. The last part of this paper is to test from the aspects of function, performance and safety, to analyze the test results, and to demonstrate the system designed by this research. Can play a better role in the network and information, and can significantly improve the efficiency of customer relationship management in the pharmaceutical and health products industry. The management of customer relationship management in the pharmaceutical and health products industry is based on the network platform, which can provide comprehensive and accurate customer relationship management information in time through the network platform. To provide support for the relevant decisions of medical and health products industry managers, and to provide convenient and rapid services for the industry to carry out customer relationship management. It provides a theoretical basis and technical support for the development of a more powerful hospital health care industry customer relationship management system in the future.
【學位授予單位】：北京工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：TP311.52
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本文編號：1436067