本文選題：游客感知　切入點(diǎn)：旅游公共服務(wù)　出處：《社會(huì)科學(xué)家》2017年03期 　論文類型：期刊論文

【摘要】：為了適應(yīng)和引領(lǐng)經(jīng)濟(jì)發(fā)展的新常態(tài),旅游業(yè)在加快轉(zhuǎn)變發(fā)展方式的過程中,需要著力推進(jìn)供給側(cè)的改革。面對(duì)旅游者日益增長且升級(jí)變化的需求,現(xiàn)階段我國旅游公共服務(wù)在供給水平和供給效率方面顯得相對(duì)不足。因而,針對(duì)旅游公共服務(wù)在需求側(cè)和供給側(cè)所顯現(xiàn)出來的矛盾,本研究選取了京津冀地區(qū)的游客作為樣本進(jìn)行研究問卷調(diào)查,在調(diào)研數(shù)據(jù)的基礎(chǔ)上,從旅游者的需求入手了解其對(duì)旅游公共服務(wù)重要性和績效性評(píng)價(jià),并采用IPA分析法構(gòu)建了四象限方格圖,根據(jù)旅游者的評(píng)分對(duì)旅游公共服務(wù)進(jìn)行了分區(qū),分析和總結(jié)了每個(gè)象限內(nèi)的旅游公共服務(wù)供給的特點(diǎn)和未來應(yīng)對(duì)其采取的對(duì)策。為未來旅游公共服務(wù)供給效率的提升以及旅游公共服務(wù)供給體系的改進(jìn)和完善提供了有效的依據(jù)。
[Abstract]:In order to adapt to and lead the new normal of economic development, the tourism industry needs to push forward supply-side reform in the process of speeding up the transformation of development mode. At present, the tourism public service in our country is relatively insufficient in terms of supply level and supply efficiency. Therefore, in view of the contradiction between the demand side and the supply side of tourism public service, This study selected tourists from Beijing-Tianjin-Hebei region as a sample to conduct a questionnaire survey, based on the survey data, from the needs of tourists to understand the importance of tourism public service and performance evaluation. The four-quadrant grid is constructed by using IPA analysis method, and the public service of tourism is divided according to the tourists' scores. This paper analyzes and summarizes the characteristics of tourism public service supply in each quadrant and the countermeasures to be taken in the future. It also puts forward some suggestions for improving the efficiency of tourism public service supply and the improvement and perfection of tourism public service supply system in the future. It provides an effective basis.
【作者單位】： 天津師范大學(xué)歷史文化學(xué)院;天津大學(xué)管理與經(jīng)濟(jì)學(xué)部;
【基金】：天津市哲學(xué)社會(huì)科學(xué)研究規(guī)劃項(xiàng)目(TJGL13-010) 國家自然科學(xué)基金項(xiàng)目“角色沖突、跨界行為與服務(wù)生產(chǎn)率的跨界層次集成研究”(71472136)
【分類號(hào)】：F592.7
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本文編號(hào)：1567325