【摘要】：隨著外資銀行的涌入和股份制銀行的迅速崛起,國有商業(yè)銀行正面臨著巨大的人才競爭壓力。綜合柜員是銀行的基礎力量,是銀行與客戶溝通的最主要的載體,對他們的激勵關系到整個銀行的經(jīng)營狀況。對綜合柜員有效激勵的問題已經(jīng)逐步引起管理層的關注。但是由于制度、體制、觀念等內(nèi)外因素的制約下,廣西國有商業(yè)銀行對他們的激勵上還存在一些問題：這在一定的程度上制約了綜合柜員的工作積極性和主動性。 本研究采用文獻收集、問卷調查法和個別訪談法收集相關資料,剖析廣西國有商業(yè)銀行綜合柜員的激勵現(xiàn)狀,并分析其存在問題和成因。本研究還對廣西國有商業(yè)銀行綜合柜員進行了關于8種激勵因素的偏好調查,并采用軟件SPSS18.0分析調查數(shù)據(jù),其中包括描述性分析、相關分析以及因子分析,進一步明確了激勵因素對激勵效果影響的差異程度。最后,本有針對性地提出了對綜合柜員激勵完善的措施。該研究對策對于幫助廣西國有商業(yè)銀行改進綜合柜員的激勵策略來說具有一定的參考價值和借鑒意義。
[Abstract]:With the influx of foreign banks and the rapid rise of joint-stock banks, state-owned commercial banks are facing tremendous competition for talent. The comprehensive teller is the basic force of the bank and the main carrier of the communication between the bank and the customer. The incentive to them is related to the management of the whole bank. The problem of effective incentive for comprehensive teller has gradually aroused the attention of management. However, under the restriction of internal and external factors, such as system, system and concept, there are still some problems in encouraging the state-owned commercial banks in Guangxi: to a certain extent, it restricts the enthusiasm and initiative of the comprehensive teller. In this study, literature collection, questionnaire survey and individual interview were used to collect relevant data to analyze the incentive status of comprehensive tellers in state-owned commercial banks in Guangxi, and to analyze its existing problems and causes. This study also conducted a preference survey on 8 kinds of incentive factors for comprehensive tellers of state-owned commercial banks in Guangxi, and used software SPSS18.0 to analyze the survey data, including descriptive analysis, correlation analysis and factor analysis. The difference degree of incentive factors on incentive effect is further clarified. Finally, this paper puts forward the measures to encourage and perfect the comprehensive teller. This research strategy has certain reference value and reference significance to help Guangxi state-owned commercial bank to improve the incentive strategy of comprehensive teller.
【學位授予單位】：廣西大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F272.92;F832.33

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